Social Media Mastery
English
Recorded
Beginner to Advanced
☑️ Learn all the fundamentals of social media marketing, covering audience targeting, content creation, and campaign optimization. ☑️ Create compelling content aligned with brand identity to engage the target audience effectively. ☑️ Implement community management techniques for building a strong online presence and managing customer relationships. ☑️ Develop strategies for managing social media advertising campaigns including Instagram, Facebook, Whatsapp & Google Business ☑️ Stay updated with the latest social media trends, algorithms, and best practices.
Course schedule
Course duration
10+ Hours
Why to Enroll?
Let's explore the benefits of enrolling in this course.
Lifetime Doubt Solving
Techniques of Social Media
Home Business Mentorship
Unlimited Monthly Live Sessions
Learn-by-doing with video lessons
In 10+ Hours, you will learn:
Module 1 - Instagram Basics
3 classes
Module 1 - Instagram Basics
3 classes
Part 1
Understanding Instagram
7m 38s- Explore the intricacies of Instagram, from deciphering analytics to crafting captivating content. Unravel the secrets behind Instagram's algorithms and learn how to leverage insights to enhance your social media presence and engagement.
Part 2
How to Create a Business Account on Instagram
10m 15s- Learn step-by-step how to create a business account on Instagram and unlock a world of opportunities for your brand. From setting up your profile to optimizing your bio and linking to your website, this guide will walk you through the process, empowering you to leverage Instagram's powerful features for business growth.
Part 3
Building Up a Bio
23m 22s- Learn the art of crafting the perfect Instagram bio that captures attention and conveys your personality or brand essence effectively. Explore tips and tricks to optimize your bio space for maximum impact and engagement with your audience.
Module 2 - Instagram Fundamentals
2 classes
Module 2 - Instagram Fundamentals
2 classes
Part 1
Various Pages of Instagram
12m 26s- Understanding about Home page, search page, explore page, reel page and Profile page on Instagram, add button
Part 2
Types Of Posts
6m 19s- Understand about carousels, live, collabs, prep sneak peek, frequency, sharing background instances, informal approach, keeping followers engaged
Module 3 - Learn About Posts
2 classes
Module 3 - Learn About Posts
2 classes
Part 1
Creating Your First Post
5m 52s- Understand about feature-packed post creation tool that allows you to pick from a gallery, create drafts, make single or multiple selections, adjust aspect ratio, apply filters, add captions, hashtags, tag people, set reminders, explore partnerships, tag locations, include music, and easily share on other pages or Facebook
Part 2
Advanced Settings For a Post
8m 12s- Learn how to enable advanced post settings including scheduled posting, hidden like view counts, disabled comments, Facebook sharing, and improved accessibility
Module 4 - Learn About Carousels
2 classes
Module 4 - Learn About Carousels
2 classes
Part 1
Create Your First Carousel Post
5m 25s- Discover the power of carousel posts - combining visuals, filters, tags, captions, and music to engage, connect, and share on multiple platforms
Part 2
Advance Settings for Post
2m 43s- Learn about advanced settings for a post that include scheduling, hiding like view counts, disabling comments, sharing to Facebook, enabling accessibility, pinning, and editing
Module 5 - Learn About Stories
4 classes
Module 5 - Learn About Stories
4 classes
Part 1
Create Your First Story
3m 15s- Let's dive into the Stories tab and discover what they're all about, where they're visible, how often they appear, and the awesome stories that await us!
Part 2
Types Of Stories
10m- Explore a variety of story types, including text stories, boomerangs, layouts, video stories, dual options, handsfree creations, gallery choices, and filters
Part 3
Story Telling Through Stories
9m 33s- Engage in storytelling through diverse styles, editing, tagging, text, stickers, music, filters, drawing, and saving options
Part 4
Story Settings
3m 57s- The story settings include viewing options for hide and closed friends, the ability to allow message replies, options for saving and sharing, controls, and a flash option
Module 6 - Instagram Reels
5 classes
Module 6 - Instagram Reels
5 classes
Part 1
Reels Fundamentals
7m 13s- Learn the fundamentals of creating engaging Reels, including introduction, creating from gallery and camera, filters, music, background and sticker buttons, timing and speed control, layout customization, timer usage, dual recording, gesture control, flash utilization, and camera settings with a save option
Part 2
Creating & Editing a Reel
15m 3s- Learn the complete process of creating and editing a reel, including video adding, incorporating clips, pictures, music, filters, stickers, and text, reshuffling and trimming clips, adding captions and hashtags, tagging collaborators, utilizing advanced settings, and saving or sharing drafts
Part 3
Planning Reel Content
7m 7s- Create diverse and engaging reel content by incorporating various types, planning strategically day by day, leveraging trends, utilizing transitional reels, crafting compelling storytelling, and incorporating promotional elements, with examples for inspiration
Part 4
Understanding Reel trends
8m 49s- Gain a comprehensive understanding of reel trends, including the utilization of templates, transitions, and remixing techniques, along with insights into audio management and maximizing reach through remixing
Part 5
Instagram Insights
13m 4s- Learn how to utilize Instagram insights and dashboard tools to analyze engagement, posting times, reach, profile activity, demographics, followers, and story insights for effective social media strategies
Module 7 - Facebook Basics
6 classes
Module 7 - Facebook Basics
6 classes
Part 1
Difference Between Business Page & Regular Page
5m 20s- Distinguishing factors between a personal profile and a business page include friends versus followers/likes, differing reach, privacy settings, and the use of a business profile for commercial or content-related purposes
Part 2
Setting Up a Business Page
18m 59s- Setting up a business page involves creating a page with a name, category, location, opening hours, contact info, adding a profile photo (logo/owner), selecting a cover photo with the right aspect ratio, syncing it with the profile photo, crafting a bio, using hashtags/owner identification, adding action buttons, including a whatsApp button, enabling invite options, and managing notifications (on/off) with a specific menu option for restaurants
Part 3
Exploring Your Business Page
21m 41s- Explore the features of our business page, including customizable tabs, editing options for bio, hours, privacy, settings, and pictures, along with the ability to like, message, follow, and manage posts, videos, mentions, and featured content
Part 4
Creating Posts on Facebook
19m 4s- Learn how to maximize engagement on Facebook by creating various post types, including text, photo, video, and link-based posts, utilizing captions, hashtags, and the boost post option to enhance the relevance and encourage interactions
Part 5
Instagram & Facebook Linking
13m 43s- Explore the benefits of linking Instagram and Facebook, understand the process of linking through both platforms, explore options for enabling post and story sharing, understand how to check insights for shared posts, explore strategies for improving reach, and gain knowledge on the common option of deleting posts
Part 6
Facebook Groups For Audience Base
26m- Explore the concept of Facebook groups, understand content sharing within groups, learn how to target specific groups based on location and interests, discover how Facebook groups work as a filtered audience base, understand the role of admins and group rules, learn effective posting strategies in groups, and explore attaching WhatsApp links to attract and engage audiences in one centralized platform
Module 8 - WhatsApp Business
8 classes
Module 8 - WhatsApp Business
8 classes
Part 1
Introduction to Whatsapp
14m 56s- Get acquainted with the versatile messaging platform that revolutionizes communication. In this introduction, explore the myriad features and functionalities of WhatsApp, from messaging and voice calls to multimedia sharing and group chats.
Part 2
WhatsApp Business Account
20m 42s- Elevate your business communication with WhatsApp Business. This specialized account offers enhanced features tailored for businesses, including automated messages, business profiles, and tools to efficiently manage customer interactions, ensuring seamless engagement and growth.
Part 3
Business Tools
18m 43s- Exploring different tools on whatsapp business
Part 4
WhatsApp Catalogue
17m 8s- Explore catalogue tools on whatsapp business
Part 5
Reaching out People on Broadcast List
10m 55s- How to build a broadcast list - Understand how to promote your products
Part 6
Whatsapp Linking
9m 1s- Linking your insta and Facebook accounts to whatsapp
Part 7
Customer Support on Whatsapp
12m 5s- Addressing customer queries, using Automate messages for quick replies, and away messages
Part 8
WhatsApp Status
8m 32s- Explore how to share content via the status feature
Module 9 - Graphic Editing
9 classes
Module 9 - Graphic Editing
9 classes
Part 1
Elements of Design
14m 56s- Understand the elements of design
Part 2
Apps for Designing
11m 42s- Learn graphic editing basics, explore popular editing apps including Adobe suite, and discover the advantages of using Canva
Part 3
Introduction to Canva
24m 56s- Discover the features and benefits of Canva, including sign-up, navigation, project creation, free vs. paid options, watermarks, subscriptions, and determining the best fit for a paid Canva account
Part 4
Canva Templates
12m 21s- How to create templates on Canva
Part 5
Creating a Design Using The Templates
16m 40s- Learn the complete process of creating visually appealing designs using templates, including template selection, backdrop editing, text customization, element integration, image uploads, alignment techniques, animations, layer management, color manipulation, and graphic design
Part 6
Creating Design From Scratch
16m 30s- Learn to create unique designs from scratch by customizing elements, selecting backgrounds, and utilizing advanced editing features on a plain canvas
Part 7
Designing Business Cards
15m 15s- Learn to design professional business cards with standard typography, logo placement, cohesive color palettes, and effective use of space while incorporating essential contact details
Part 8
Saving Process on Camera
10m 45s- Learn how to save your work in Canva in different formats such as PDF, JPG, and PNG
Part 9
Canva For Business
9m 13s- Unlock the full potential of Canva for your business with advanced skills in creating and editing professional posters, menu cards, pictures, carousels, logos, and standard ad formats
Module 10 - Google Business
6 classes
Module 10 - Google Business
6 classes
Part 1
Basics of Google Business
9m 1s- Learn about Google Business and how it differs from a website. Explore the various types of businesses on Google and understand how people find you on the platform, specifically its utility for a baking business
Part 2
Setting Up Google Business Account
19m 21s- Learn how to register your business on Google Business, choose the perfect category, and provide location, contact, and verification details. Also, learn how to upload pictures, write a business description, and add business hours
Part 3
Contacting Through Google
3m 51s- Learn how to set up your business on Google, including messaging, phone number verification, and adding your website, along with integrating links to your Instagram and WhatsApp profiles
Part 4
Optimising Google Account
24m 36s- Learn to optimize and manage your Google account efficiently, including setting up and enhancing your business presence on Google, monitoring performance, analyzing analytics, and staying updated with the latest trends while adding products and menus
Part 5
Keywords & Google SEO
9m 58s- Learn about SEO and how it works for Google, explore Google Trends, and discover websites to find relevant keywords
Part 6
Reviews & Ratings
8m 29s- Learn about Google reviews and ratings, including how to gather them, their impact on performance and search results, and managing them through the Google reviews dashboard
Module 11 - Multi-Media Editing
5 classes
Module 11 - Multi-Media Editing
5 classes
Part 1
Video & Photo Editing
10m 8s- Learn the importance of video editing and the basics of video editing techniques. Discover recommended apps such as Adobe Premiere Pro, iMovie, and Kinemaster for video and photo editing
Part 2
All About Inshot
5m 14s- Learn about InShot, an app that offers photo, video, and collage-making options, available in both paid and unpaid versions
Part 3
Photo Editing
22m 32s- Learn photo editing with features like gallery import, canvas customization, text addition, filters, stickers, and saving options to gallery or as drafts
Part 4
Collage Editing
14m 21s- Learn collage editing with the ability to select images from your gallery, use various layouts, swap and switch images, add borders, effects, and similar features as photo editing, and save your final collage without a draft option
Part 5
Live at 1:33 PM - 1:43 PM
Video Editing
10m 8s- Learn video editing with versatile features including combining photos and videos, rearranging content, removing watermarks, adding music, effects, transitions, trimming, animation, chroma key, and various saving options for quality output
Module 12 - Photography
10 classes
Module 12 - Photography
10 classes
Part 1
Introduction to Mobile Photography
14m 23s- Learning the concept of mobile photography - Discovering the essential tools and setup (table, light source, camera/phone, tripod) - Understanding the significance of mobile photography
Part 2
Exploring Different Types of Photography
8m 29s- Exploring six types of photography (group, individual, detailed, packaging, scale, lifestyle shots) - Illustrating each type through pictures and video examples
Part 3
Understanding Basic Principles of Photography
12m 31s- Understanding composition (considering colour composition, lines, symmetry, action shots) - Exploring lighting techniques (natural and artificial light) and their applications - Exploring different angles through live examples
Part 4
Understanding Your Android Camera
18m 23s- Exploring camera settings, modes, features, size, and resolutions - Discovering recommended settings for android cameras - Exploring in-built features like AF lock, cinematic effects, etc. - Exploring advanced mobile photography techniques (long exposure, panorama, HDR)
Part 5
Understanding Your iPhone Camera
20m 29s- Exploring camera settings, modes, features, size, and resolutions - Discovering recommended settings for iPhone camera - Exploring in-built features like AF lock, cinematic effects, etc. - Exploring advanced mobile photography techniques (long exposure, panorama, HDR)
Part 6
Exploring Mobile Photo Editing
16m 42s- Exploring in-built editing features on mobile devices - Learning how to utilize these features effectively - Understanding the functionality of each editing tool (with emphasis on iPhone)
Part 7
Exploring Accessories for Mobile Photography
18m 6s- Exploring tripods and camera holders - Discovering suitable backdrops and props - Exploring creative ways to make your own backdrops
Part 7
Importance of Lighting
12m 20s- Understanding the importance of lighting - Learn how lighting can change the whole look & feel of pictures
Part 9
Exploring Product Photography
10m 29s- Learning how to capture different product shots (ingredients, packaging, scale, environment) - Experimenting with shots using water, glass, etc. - Utilizing minimal props effectively
Part 10
Exploring Catalogue Photography for E-commerce and Commercial Use
26m 49s- Setting up for catalogue or commercial photography - Understanding the usage of a light tent or light box - Utilizing artificial lights effectively - Learning how to capture professional-looking pictures using a phone or camera
We are a perfect match if you are
Social Media Enthusiast
Anyone interested in upgrading their skill set and launching their own brand.
Small Business Owner
Entrepreneurs or small business owners who want to learn how to effectively use social media to promote their products or services and engage with their target audience.
Online Certificates to Prove Your Skills
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Get an official certificate that is validated and verified by Alippo
🎯 Share with ease
Feel free to share this with your friends, family and customers on Whatsapp, Facebook and Instagram or in your resume
🏅 Gain recognition
Certificate with institution logo to enhance your credibility.
Frequently asked questions
Get your queries addressed right away
Can I watch Social Media Mastery course recordings anytime I want?
Yes, these Social Media Mastery course recordings will be accessible for the lifetime, and you can watch them whenever you want on the Alippo app.
Are the Social Media Mastery course classes recorded or LIVE?
This Social Media Mastery course was previously held live and is now available as a recorded course.
Who will be conducting the classes for Social Media Mastery course?
We hire the industry's top experts after multiple screening rounds. All our instructors are highly experienced and well-versed with the topics of Social Media Mastery course that they are covering.
Will this recorded Social Media Mastery course help me with all my queries?
Yes, the recorded Social Media Mastery course contains all of the same information as the live session.
Will I be getting the certificate and pdf for Social Media Mastery course?
Yes, you will get the certificate and a fully detailed free ebook with the Social Media Mastery course.
Can I make along with the instructor in this recorded Social Media Mastery course?
Yes, you can make with our instructor, you can also take help from the free ebook we provide.
For more queries please write to us at care@alippo.com
Still confused about joining the course?
Don't worry! We will be glad to assist you. Feel free to request a call back and someone from our team will be in touch as soon as possible.
Why you should take this Social Media Mastery course
Learn everything LIVE
Learn all the tips, tricks and techniques of baking from an expert instructor.
Lifetime Recording Access
You will have lifetime access to recordings of the live Baking courses.
Be a part of growing community
Join a community with like-minded people. Exchange ideas, take suggestions, and grow together.
Get access to your Certificate
A certificate featuring the logo of the institution that enhances your baking abilities.
Get Study materials
A comprehensive Baking study guide to complement your learning.
Become an entrepreneur
Gain the confidence and skills you need to start your own business and become an entrepreneur.
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