Baking Business Marketing Guide

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- What can you expect from the course - Learn about your worksheets - How to book slots for consultation

- Explore the intricacies of Instagram, from deciphering analytics to crafting captivating content. Unravel the secrets behind Instagram's algorithms and learn how to leverage insights to enhance your social media presence and engagement.

- Learn step-by-step how to create a business account on Instagram and unlock a world of opportunities for your brand. From setting up your profile to optimizing your bio and linking to your website, this guide will walk you through the process, empowering you to leverage Instagram's powerful features for business growth.

- Learn the art of crafting the perfect Instagram bio that captures attention and conveys your personality or brand essence effectively. Explore tips and tricks to optimize your bio space for maximum impact and engagement with your audience.

- Understanding about Home page, search page, explore page, reel page and Profile page on Instagram, add button

- Understand about carousels, live, collabs, prep sneak peek, frequency, sharing background instances, informal approach, keeping followers engaged

- Understand about feature-packed post creation tool that allows you to pick from a gallery, create drafts, make single or multiple selections, adjust aspect ratio, apply filters, add captions, hashtags, tag people, set reminders, explore partnerships, tag locations, include music, and easily share on other pages or Facebook

- Learn how to enable advanced post settings including scheduled posting, hidden like view counts, disabled comments, Facebook sharing, and improved accessibility

- Discover the power of carousel posts - combining visuals, filters, tags, captions, and music to engage, connect, and share on multiple platforms

- Learn about advanced settings for a post that include scheduling, hiding like view counts, disabling comments, sharing to Facebook, enabling accessibility, pinning, and editing

- Let's dive into the Stories tab and discover what they're all about, where they're visible, how often they appear, and the awesome stories that await us!

- Explore a variety of story types, including text stories, boomerangs, layouts, video stories, dual options, handsfree creations, gallery choices, and filters

- Engage in storytelling through diverse styles, editing, tagging, text, stickers, music, filters, drawing, and saving options

- The story settings include viewing options for hide and closed friends, the ability to allow message replies, options for saving and sharing, controls, and a flash option

- Find the link of 100 Instagram story templates.

- Learn the fundamentals of creating engaging Reels, including introduction, creating from gallery and camera, filters, music, background and sticker buttons, timing and speed control, layout customization, timer usage, dual recording, gesture control, flash utilization, and camera settings with a save option

- Learn the complete process of creating and editing a reel, including video adding, incorporating clips, pictures, music, filters, stickers, and text, reshuffling and trimming clips, adding captions and hashtags, tagging collaborators, utilizing advanced settings, and saving or sharing drafts

- Create diverse and engaging reel content by incorporating various types, planning strategically day by day, leveraging trends, utilizing transitional reels, crafting compelling storytelling, and incorporating promotional elements, with examples for inspiration

- Gain a comprehensive understanding of reel trends, including the utilization of templates, transitions, and remixing techniques, along with insights into audio management and maximizing reach through remixing

- Learn how to utilize Instagram insights and dashboard tools to analyze engagement, posting times, reach, profile activity, demographics, followers, and story insights for effective social media strategies

- Understand the bio management & contact info setup. - Understanding the Instagram highlight section. - Understand how you can switch your account type. - Learn about Instagram analytics in detail.

- Distinguishing factors between a personal profile and a business page include friends versus followers/likes, differing reach, privacy settings, and the use of a business profile for commercial or content-related purposes

- Setting up a business page involves creating a page with a name, category, location, opening hours, contact info, adding a profile photo (logo/owner), selecting a cover photo with the right aspect ratio, syncing it with the profile photo, crafting a bio, using hashtags/owner identification, adding action buttons, including a whatsApp button, enabling invite options, and managing notifications (on/off) with a specific menu option for restaurants

- Explore the features of our business page, including customizable tabs, editing options for bio, hours, privacy, settings, and pictures, along with the ability to like, message, follow, and manage posts, videos, mentions, and featured content

- Learn how to maximize engagement on Facebook by creating various post types, including text, photo, video, and link-based posts, utilizing captions, hashtags, and the boost post option to enhance the relevance and encourage interactions

- Explore the benefits of linking Instagram and Facebook, understand the process of linking through both platforms, explore options for enabling post and story sharing, understand how to check insights for shared posts, explore strategies for improving reach, and gain knowledge on the common option of deleting posts

- Explore the concept of Facebook groups, understand content sharing within groups, learn how to target specific groups based on location and interests, discover how Facebook groups work as a filtered audience base, understand the role of admins and group rules, learn effective posting strategies in groups, and explore attaching WhatsApp links to attract and engage audiences in one centralized platform

- Get acquainted with the versatile messaging platform that revolutionizes communication. In this introduction, explore the myriad features and functionalities of WhatsApp, from messaging and voice calls to multimedia sharing and group chats.

- Elevate your business communication with WhatsApp Business. This specialized account offers enhanced features tailored for businesses, including automated messages, business profiles, and tools to efficiently manage customer interactions, ensuring seamless engagement and growth.

- Exploring different tools on whatsapp business

- Explore catalogue tools on whatsapp business

- How to build a broadcast list - Understand how to promote your products

- Linking your insta and Facebook accounts to whatsapp

- Addressing customer queries, using Automate messages for quick replies, and away messages

- Explore how to share content via the status feature

- What is what’s app business? - Setting up what’s app business - Features of What’s app business - Creating What’s app community and strategies to keep it active.

- Explore our selection of pre-designed message templates crafted to facilitate seamless communication and interaction on WhatsApp. Streamline your conversations and engage with ease using these convenient templates.

- Understand the elements of design

- Learn graphic editing basics, explore popular editing apps including Adobe suite, and discover the advantages of using Canva

- Discover the features and benefits of Canva, including sign-up, navigation, project creation, free vs. paid options, watermarks, subscriptions, and determining the best fit for a paid Canva account

- How to create templates on Canva

- Learn the complete process of creating visually appealing designs using templates, including template selection, backdrop editing, text customization, element integration, image uploads, alignment techniques, animations, layer management, color manipulation, and graphic design

- Learn to create unique designs from scratch by customizing elements, selecting backgrounds, and utilizing advanced editing features on a plain canvas

- Learn to design professional business cards with standard typography, logo placement, cohesive color palettes, and effective use of space while incorporating essential contact details

- Learn how to save your work in Canva in different formats such as PDF, JPG, and PNG

- Unlock the full potential of Canva for your business with advanced skills in creating and editing professional posters, menu cards, pictures, carousels, logos, and standard ad formats

- Learn about Google Business and how it differs from a website. Explore the various types of businesses on Google and understand how people find you on the platform, specifically its utility for a baking business

- Learn how to register your business on Google Business, choose the perfect category, and provide location, contact, and verification details. Also, learn how to upload pictures, write a business description, and add business hours

- Learn how to set up your business on Google, including messaging, phone number verification, and adding your website, along with integrating links to your Instagram and WhatsApp profiles

- Learn to optimize and manage your Google account efficiently, including setting up and enhancing your business presence on Google, monitoring performance, analyzing analytics, and staying updated with the latest trends while adding products and menus

- Learn about SEO and how it works for Google, explore Google Trends, and discover websites to find relevant keywords

- Learn about Google reviews and ratings, including how to gather them, their impact on performance and search results, and managing them through the Google reviews dashboard

- Getting a Google Business Account. - Getting verified on Google Business. - Orders through Google Business. - How to keep the profile updated for maximising orders.

- Understanding the stand of your products in the market. - How to set prices for our products. - Offline and Online analysis for a business

- Learn the importance of video editing and the basics of video editing techniques. Discover recommended apps such as Adobe Premiere Pro, iMovie, and Kinemaster for video and photo editing

- Learn about InShot, an app that offers photo, video, and collage-making options, available in both paid and unpaid versions

- Learn photo editing with features like gallery import, canvas customization, text addition, filters, stickers, and saving options to gallery or as drafts

- Learn collage editing with the ability to select images from your gallery, use various layouts, swap and switch images, add borders, effects, and similar features as photo editing, and save your final collage without a draft option

- Learn video editing with versatile features including combining photos and videos, rearranging content, removing watermarks, adding music, effects, transitions, trimming, animation, chroma key, and various saving options for quality output

- Exploring different types of rakhi hampers and their packaging - Learning about effective marketing techniques to promote rakhi hampers

- What is mobile photography and why it is is important - Explore what all things needed ( table, source of light, camera/phone, tripod)

- Understand 6 types of photography (group, individual, detailed, packaging, scale, lifestyle shots) Note: All will be shown through pictures and video examples

- Get knowledge on composition ( elements to be kept in mind, like colour composition, use of lines & symmetry, action shots) - Understand the lighting & angles

- Exploring camera settings, modes, features, size, and resolutions - Discovering recommended settings for android cameras - Exploring in-built features like AF lock, cinematic effects, etc. - Exploring advanced mobile photography techniques (long exposure, panorama, HDR)

- Exploring camera settings, modes, features, size, and resolutions - Discovering recommended settings for iPhone camera - Exploring in-built features like AF lock, cinematic effects, etc. - Exploring advanced mobile photography techniques (long exposure, panorama, HDR)

- Exploring in-built editing features on mobile devices - Learning how to utilize these features effectively - Understanding the functionality of each editing tool (with emphasis on iPhone)

- Exploring tripods and camera holders - Discovering suitable backdrops and props - Exploring creative ways to make your own backdrops

- Understanding the importance of lighting - Learn how lighting can change the whole look & feel of pictures

- Learning how to capture different product shots (ingredients, packaging, scale, environment) - Experimenting with shots using water, glass, etc. - Utilizing minimal props effectively

- Setting up for catalogue or commercial photography - Understanding the usage of a light tent or light box - Utilizing artificial lights effectively - Learning how to capture professional-looking pictures using a phone or camera

- Exploring the editing process using Lightroom - Understanding the five key features used for editing (effects, colour, crop, vignette, light) - Learning about Instagram post size requirements - Understanding Instagram reel size guidelines

- Gain knowledge on assembling hamper items. - Explore the process of curating a hamper. - Learn about various styling approaches. - Gain insights into choosing appropriate backdrops. - Learn about effective lighting methods.

- Showing the setup for reel shooting - How to set up tripod for shoot and how to use it well - We will be giving them an option for food or product - How to take close up/macro shots - How to work around different shots before and after assembly - How to trim, crop or add transitions to the clips - How to add music and put up captions and hashtags - Elaborating on some tricks for an eye catchy reel - How to add text over reels or give voice-over for reels

- In-depth knowledge of photography angles, building content pillars, content ideas, hooks and a lot more.

- Learn how to create your own linkedin page.

- Join in to learn all you need to know about exhibitions. Participate in the best exhibitions of your city and come back with a bank of customers.

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- Join the meet & get live assistance from your Mentor Aseem for any of your Business related concerns.

- Do it along class for posting your Diwali ads. - Utilising the final few days to promote aggressively

- Do it along class for posting your Diwali ads. - Utilising the final few days to promote aggressively

- The deliverables that we are offering - Content ideas inspiration - Increasing work efficiency

- Working out the procurement - Understanding the formula for cost calculation manually or using sheets - Understanding the profit margins on retail and wholesale level

- Understand how to make hampers for festive season.

- B2B Collaboration Essentials - Finding & Approaching Partners - Successful Negotiation - Real Success Stories - Practical Tips

- How our hampers should look, what products should go in & how to evaluate and increase shelf life.

- Click on the given link to access the vendors list.

- What to be posted on stories? - How to tag people ? - How to add links on stories? - How to add stories to highlights? - How to edit stories? - How to add songs and hashtags? - How to use Canva for story edits? - Facebook stories are synced with Instagram

- Learn to make the best of catalogues for advertising your Diwali hampers in the corporate world.

- Get detailed knowledge on how to choose USP for your business

- Understand the importance of USP with various brand examples

- Join us to learn about maximising marketing through Whatsapp and other most accessible options. - Tracking our closest corporate target orders and working out the best hampers in the allotted budgets.

- Key highlights of any menu - Understanding Ticket size and profitability factors in a menu - Dividing items as groups and listing a clear menu

- Working out an online brand presence through social media - Hacks to get best captions and reach through keywords - How to build social media community

- What is influencer marketing? - Types of influencers: Range and reach-wise. - Why use influencer marketing? - Influencer mistakes to avoid. - How to create an influencer marketing strategy. - How to track influencer marketing campaigns. - Create a successful influencer marketing strategy for your brand- explain via a live example. - Usual commercials in Influencer Marketing (optional).

- Getting registered on Amazon & Flipkart and building an order base

- Explore the essential listables required on food packages according to FSSAI regulations - Learn to identify and avoid potential loopholes and pitfalls in food packaging labelling to ensure compliance with FSSAI guidelines

- Discover the significance of packaging in brand presentation, exploring visual impact, professionalism, and the essentials of secure packaging for one or multiple brands

- Explore optimal packaging solutions by understanding investment options, calculating costs, choosing offline/online methods, and delving into inventory management, budgeting, sourcing, and quality checks for informed decision-making

- What is inventory in food business

- Why is inventory management important in a food business

- Understand the various types of inventories

- how to maintain records for the inventory

- Explore the ideal appearance of your page, focusing on aesthetics, visual appeal, and grid layout - Categorize your content with an 80-20 ratio: 80% educational and engaging material, and 20% dedicated to marketing content

- Learn what hashtags to use and understand the hashtag engagement

- Understand the art of storytelling through content and attracting audience

- Engage in a vibrant learning experience by posing thoughtful inquiries, incorporating expressive emojis, encouraging action with clear calls-to-action, integrating relevant hashtags, and sharing compelling narratives

- Learn how to use AI tools for Instagram post captions

- How to start with Instagram ads

- Explore the initial steps to kickstart your journey into online advertising - Understand the importance of defining your advertising objectives to achieve desired outcomes - Learn the art of crafting compelling CTAs that drive engagement and conversions - Explore the process of identifying your audience based on their locations, interests, age, and gender

- Learn the art of refining your message and visuals to engage your audience effectively - Learn the art of refining your message and visuals to engage your audience effectively - Explore the nuances of when and why it’s beneficial to take down an ad campaign for strategic purposes - Understand the metrics and factors that influence boosting decisions. Explore how to optimize your boosting strategy for better results

- Explore the concept of Ads Manager - Discover the advantages of using Ads Manager over traditional boosting - Dive into the analytics available within Ads Manager - Learn about precise targeting and other effective ad creation features - Gain insights by analyzing past ad analytics to better comprehend target audience engagement

- Explore different payment methods - Learn how to add funds

- Explore new advertising opportunities, learn about different objectives, understand campaign strategies, and elaborate on campaign details in just one click.

- Explore ad settings including page selection, budget allocation, targeted locations, audience demographics, interests, and saved audience options to gain a comprehensive understanding of your advertising strategy.

- Lean about ad sets and ad audience targetting

- Explore key aspects of reading reports, such as understanding vital metrics like reach, impressions, CPM, CPA, results, landing page clicks, and video views, to gain comprehensive insights.

- Explore setting objectives and understand the process of creating lead-generating forms effectively.

- Join the meet & get live assistance from your Mentor Aseem for any of your Business related concerns.

- Join the meet & get live assistance from your Mentor Lisa for any of your Business related concerns

- Explore the ins and outs of setting up your Google Business Account in this informative session. Our team will guide you through the process, answer your queries, and ensure you make the most of this essential tool for online visibility and customer engagement. Join us for a seamless setup experience!

- Explore the ins and outs of setting up your Google Business Account in this informative session. Our team will guide you through the process, answer your queries, and ensure you make the most of this essential tool for online visibility and customer engagement. Join us for a seamless setup experience!

- Explore the ins and outs of setting up your Google Business Account in this informative session. Our team will guide you through the process, answer your queries, and ensure you make the most of this essential tool for online visibility and customer engagement. Join us for a seamless setup experience!

- Explore the fundamentals of menu engineering, learn how to optimize your menu layout, and enhance profitability.

- Dive into understanding the food cost associated with menu items and strategies to manage costs effectively while maintaining quality.

- Learn how to gauge the popularity of your food products and optimize your menu offerings based on customer preferences and demand.

- Discover how to create visually appealing menus using Canva design tools and templates to attract and engage customers effectively.

- Explore the art of designing captivating brochures, pamphlets, and posters to promote your business and offerings effectively.

- Delve into the psychology behind menu design and layout to influence customer behavior and enhance sales and satisfaction.

- Uncover the science behind online menus and learn strategies to optimize your digital menu for better visibility, engagement, and conversions.

- In this session expert will review your business profiles.

- Explore the ins and outs of setting up your Google Business Account in this informative session. Our team will guide you through the process, answer your queries, and ensure you make the most of this essential tool for online visibility and customer engagement. Join us for a seamless setup experience!

- Explore the ins and outs of setting up your Google Business Account in this informative session. Our team will guide you through the process, answer your queries, and ensure you make the most of this essential tool for online visibility and customer engagement. Join us for a seamless setup experience!

- Join our exclusive Christmas Hamper Masterclass and learn how to create beautifully curated hampers filled with festive delights. Discover expert tips on selecting the perfect items, arranging them attractively, and adding a touch of holiday magic to your creations!

- Explore the ins and outs of setting up your Google Business Account in this informative session. Our team will guide you through the process, answer your queries, and ensure you make the most of this essential tool for online visibility and customer engagement. Join us for a seamless setup experience!

- Bonus aid to plan the best menu around Christmas. - Target all age groups with right products and tricks

- Explore the art of crafting captivating captions, selecting strategic keywords, and mastering the art of Instagram reels to elevate your social media presence. Learn how to engage your audience effectively and make your content stand out in the crowded digital landscape.

- Explore the ins and outs of setting up your Google Business Account in this informative session. Our team will guide you through the process, answer your queries, and ensure you make the most of this essential tool for online visibility and customer engagement. Join us for a seamless setup experience!

- Explore the ins and outs of setting up your Google Business Account in this informative session. Our team will guide you through the process, answer your queries, and ensure you make the most of this essential tool for online visibility and customer engagement. Join us for a seamless setup experience!

- Explore the ins and outs of setting up your Google Business Account in this informative session. Our team will guide you through the process, answer your queries, and ensure you make the most of this essential tool for online visibility and customer engagement. Join us for a seamless setup experience!

- Learn the complete process of onboarding a business on Swiggy. - ⁠Learn about all the documents you need and should keep handy.

- Learn the basics of growing a business on online platforms. - ⁠How to work our menu, offers, and advertising on Online aggregator platforms.

- Learn various scientific aspects of food testing. - ⁠Learn to evaluate your food product. - ⁠Learn to design a nutritional label for your food product.

- How to package outstation orders. - Working out hampers to be shipped. - Courier partners.

- Unlock the power: What, When, When Not, and How to Boost strategically. - Engagement Alchemy- Comments, DMs, FAQs, and Tricks: Master the art of Before and After Posting. - Posting Perfection- Social Media Calendar: Crafting a 1-Week Strategy. - Designing Static Posts on Canva.

- Get your doubts cleared with an expert.

- Get started with lining up your product range to match up the market standards. - ⁠Do along session to catalogue our pictures in the best way possible through attractive photography and poster making.

- Getting onboarded on Meesho platform to increase the visibility of our businesses. - ⁠Exploring the Catalogue upload option, business dashboard, quality checks and price checks together in class.

- How to use Ai tools for a smarter business approach. - Using Chatgpt for better work efficiency. - ⁠Learn to create content and captions for social media in just a click.

- Learn what type of product you can list on Meesho. - Understand how many products are required to get listed. - Decide the product range for your products.

- Learn the fundamentals of cloud kitchen operations, from business planning to menu development, order management, and logistics. - Discover the secrets to running a successful cloud kitchen, including effective financial management, customer experience, and growth strategies. - Draw inspiration from real-world case studies and best practices to optimize your cloud kitchen business.

- Join us for a hands-on session where we'll guide you through the process of creating an enticing menu and obtaining essential information for listing your business on Zomato. Learn how to optimize your presence on this popular platform and attract more customers to your establishment!

- Join us for a hands-on session where we'll guide you through the process of creating an enticing menu and obtaining essential information for listing your business on Zomato. Learn how to optimize your presence on this popular platform and attract more customers to your establishment!

- Join us for a hands-on session where we'll guide you through the process of creating an enticing menu and obtaining essential information for listing your business on Zomato. Learn how to optimize your presence on this popular platform and attract more customers to your establishment!

- Market Research: Use Zomato trends and demographics to refine your product offerings and target audience. - Operational Metrics: Monitor and improve kitchen times, order accuracy, and cancellations to boost efficiency. - Menu and Advertising: Implement effective menu strategies and advertising to enhance brand visibility and customer engagement.

- Access recordings of insightful financial literacy sessions conducted by Ravinder ji tailored specifically for small home bakeries. Learn essential financial management strategies and gain valuable insights to effectively manage your bakery's finances and foster growth.

- Empower yourself with our Financial Literacy Handbook, designed to provide essential insights into budgeting, pricing, and financial operations. Navigate the world of small business finance with confidence and make informed decisions for your entrepreneurial journey.

- An overview of GST and its various use cases. - Learn about the GST process and its different use cases. - Process of filing GST.

- Live evaluation of your hampers sent to Instructor's address - Marks based on the texture, taste, and packaging of your products. - Get ready to pitch about your hamper/business in the best way and some viva questions related to your products.

Find your result here

- Congratulations on reaching this momentous milestone in your formulation journey! We'll gather to celebrate your hard work, dedication, and perseverance as you step into a new chapter of your life