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Baking Business Marketing Guide

  • 4.9

English

Live+Recorded

Beginner

Learn all the basics of Brand Building and Marketing right from marking your presence on one of the most powerful tool today which is Social Media to holding your foot in the offline market. The right sense of utilising finances to skills and then conquering the market will be our Core Agenda through this extensive course

Course schedule

  • Course duration

    10+ Hours


  • Course starting from

    1 Jul, 2023


  • Course timings

    -

Unlock Bonuses worth Rs.5000/- for FREE 🎁

Let's explore the benefits of enrolling in this course.

  • Study Material

  • Lifetime Recording

  • Doubt solving

Learn-by-doing with our live + recorded classes

In 10+ Hours, you will learn:

Packaging Templates

5 classes

  • Part 1

    Template 1

    - Find the link attached below.

  • Part 2

    Template 2

    - Find the link attached below.

  • Part 3

    Template 3

    - Find the link attached below.

  • Part 4

    Template 4

    - Find the link attached below.

  • Part 5

    Template 5

    - Find the link attached below.

  • Part 1

    Live class was held at 01 Jul, 23. Recording is available.

    Profiling

    - What can you expect from the course - Learn about your worksheets - How to book slots for consultation

  • Part 2

    01


    JUL

    Recorded class unlocked.

    Understanding Instagram

    7m 18s

    - Explore the intricacies of Instagram, from deciphering analytics to crafting captivating content. Unravel the secrets behind Instagram's algorithms and learn how to leverage insights to enhance your social media presence and engagement.

  • Part 3

    01


    JUL

    Recorded class unlocked.

    How to Create a Business Account on Instagram

    10m 15s

    - Learn step-by-step how to create a business account on Instagram and unlock a world of opportunities for your brand. From setting up your profile to optimizing your bio and linking to your website, this guide will walk you through the process, empowering you to leverage Instagram's powerful features for business growth.

  • Part 4

    01


    JUL

    Recorded class unlocked.

    Building Up a Bio

    23m 22s

    - Learn the art of crafting the perfect Instagram bio that captures attention and conveys your personality or brand essence effectively. Explore tips and tricks to optimize your bio space for maximum impact and engagement with your audience.

  • Part 1

    01


    JUL

    Recorded class unlocked.

    Various Pages of Instagram

    12m 26s

    - Understanding about Home page, search page, explore page, reel page and Profile page on Instagram, add button

  • Part 2

    01


    JUL

    Recorded class unlocked.

    Types Of Posts

    6m 19s

    - Understand about carousels, live, collabs, prep sneak peek, frequency, sharing background instances, informal approach, keeping followers engaged

  • Part 1

    01


    JUL

    Recorded class unlocked.

    Creating Your First Post

    5m 52s

    - Understand about feature-packed post creation tool that allows you to pick from a gallery, create drafts, make single or multiple selections, adjust aspect ratio, apply filters, add captions, hashtags, tag people, set reminders, explore partnerships, tag locations, include music, and easily share on other pages or Facebook

  • Part 2

    01


    JUL

    Recorded class unlocked.

    Advanced Settings For a Post

    8m 12s

    - Learn how to enable advanced post settings including scheduled posting, hidden like view counts, disabled comments, Facebook sharing, and improved accessibility

  • Part 1

    01


    JUL

    Recorded class unlocked.

    Create Your First Carousel Post

    5m 25s

    - Discover the power of carousel posts - combining visuals, filters, tags, captions, and music to engage, connect, and share on multiple platforms

  • Part 2

    01


    JUL

    Recorded class unlocked.

    Advance Settings for Post

    2m 43s

    - Learn about advanced settings for a post that include scheduling, hiding like view counts, disabling comments, sharing to Facebook, enabling accessibility, pinning, and editing

  • Part 1

    01


    JUL

    Recorded class unlocked.

    Create Your First Story

    3m 15s

    - Let's dive into the Stories tab and discover what they're all about, where they're visible, how often they appear, and the awesome stories that await us!

  • Part 2

    01


    JUL

    Recorded class unlocked.

    Types Of Stories

    10m

    - Explore a variety of story types, including text stories, boomerangs, layouts, video stories, dual options, handsfree creations, gallery choices, and filters

  • Part 3

    01


    JUL

    Recorded class unlocked.

    Story Telling Through Stories

    9m 33s

    - Engage in storytelling through diverse styles, editing, tagging, text, stickers, music, filters, drawing, and saving options

  • Part 4

    01


    JUL

    Recorded class unlocked.

    Story Settings

    3m 57s

    - The story settings include viewing options for hide and closed friends, the ability to allow message replies, options for saving and sharing, controls, and a flash option

  • Part 5

    Story Templates

    - Find the link of 100 Instagram story templates.

  • Part 1

    01


    JUL

    Recorded class unlocked.

    Reels Fundamentals

    7m 13s

    - Learn the fundamentals of creating engaging Reels, including introduction, creating from gallery and camera, filters, music, background and sticker buttons, timing and speed control, layout customization, timer usage, dual recording, gesture control, flash utilization, and camera settings with a save option

  • Part 2

    01


    JUL

    Recorded class unlocked.

    Creating & Editing a Reel

    15m 3s

    - Learn the complete process of creating and editing a reel, including video adding, incorporating clips, pictures, music, filters, stickers, and text, reshuffling and trimming clips, adding captions and hashtags, tagging collaborators, utilizing advanced settings, and saving or sharing drafts

  • Part 3

    01


    JUL

    Recorded class unlocked.

    Planning Reel Content

    7m 7s

    - Create diverse and engaging reel content by incorporating various types, planning strategically day by day, leveraging trends, utilizing transitional reels, crafting compelling storytelling, and incorporating promotional elements, with examples for inspiration

  • Part 4

    01


    JUL

    Recorded class unlocked.

    Understanding Reel trends

    8m 49s

    - Gain a comprehensive understanding of reel trends, including the utilization of templates, transitions, and remixing techniques, along with insights into audio management and maximizing reach through remixing

  • Part 5

    01


    JUL

    Recorded class unlocked.

    Instagram Insights

    13m 4s

    - Learn how to utilize Instagram insights and dashboard tools to analyze engagement, posting times, reach, profile activity, demographics, followers, and story insights for effective social media strategies

  • Part 6

    Live class was held at 21 Oct, 23. Recording is available.

    Extending your Reach on Social Media

    - Understand the bio management & contact info setup. - Understanding the Instagram highlight section. - Understand how you can switch your account type. - Learn about Instagram analytics in detail.

  • Part 1

    01


    JUL

    Recorded class unlocked.

    Difference Between Business Page & Regular Page

    5m 20s

    - Distinguishing factors between a personal profile and a business page include friends versus followers/likes, differing reach, privacy settings, and the use of a business profile for commercial or content-related purposes

  • Part 2

    01


    JUL

    Recorded class unlocked.

    Setting Up a Business Page

    18m 59s

    - Setting up a business page involves creating a page with a name, category, location, opening hours, contact info, adding a profile photo (logo/owner), selecting a cover photo with the right aspect ratio, syncing it with the profile photo, crafting a bio, using hashtags/owner identification, adding action buttons, including a whatsApp button, enabling invite options, and managing notifications (on/off) with a specific menu option for restaurants

  • Part 3

    01


    JUL

    Recorded class unlocked.

    Exploring Your Business Page

    21m 41s

    - Explore the features of our business page, including customizable tabs, editing options for bio, hours, privacy, settings, and pictures, along with the ability to like, message, follow, and manage posts, videos, mentions, and featured content

  • Part 4

    01


    JUL

    Recorded class unlocked.

    Creating Posts on Facebook

    19m 4s

    - Learn how to maximize engagement on Facebook by creating various post types, including text, photo, video, and link-based posts, utilizing captions, hashtags, and the boost post option to enhance the relevance and encourage interactions

  • Part 5

    01


    JUL

    Recorded class unlocked.

    Instagram & Facebook Linking

    13m 43s

    - Explore the benefits of linking Instagram and Facebook, understand the process of linking through both platforms, explore options for enabling post and story sharing, understand how to check insights for shared posts, explore strategies for improving reach, and gain knowledge on the common option of deleting posts

  • Part 6

    01


    JUL

    Recorded class unlocked.

    Facebook Groups For Audience Base

    26m

    - Explore the concept of Facebook groups, understand content sharing within groups, learn how to target specific groups based on location and interests, discover how Facebook groups work as a filtered audience base, understand the role of admins and group rules, learn effective posting strategies in groups, and explore attaching WhatsApp links to attract and engage audiences in one centralized platform

  • Part 1

    10


    JUL

    Recorded class unlocked.

    Introduction to Whatsapp

    14m 56s

    - Get acquainted with the versatile messaging platform that revolutionizes communication. In this introduction, explore the myriad features and functionalities of WhatsApp, from messaging and voice calls to multimedia sharing and group chats.

  • Part 2

    10


    JUL

    Recorded class unlocked.

    WhatsApp Business Account

    20m 42s

    - Elevate your business communication with WhatsApp Business. This specialized account offers enhanced features tailored for businesses, including automated messages, business profiles, and tools to efficiently manage customer interactions, ensuring seamless engagement and growth.

  • Part 3

    10


    JUL

    Recorded class unlocked.

    Business Tools

    18m 43s

    - Exploring different tools on whatsapp business

  • Part 4

    10


    JUL

    Recorded class unlocked.

    WhatsApp Catalogue

    17m 8s

    - Explore catalogue tools on whatsapp business

  • Part 5

    10


    JUL

    Recorded class unlocked.

    Reaching out People on Broadcast List

    10m 55s

    - How to build a broadcast list - Understand how to promote your products

  • Part 6

    10


    JUL

    Recorded class unlocked.

    Whatsapp Linking

    9m 1s

    - Linking your insta and Facebook accounts to whatsapp

  • Part 7

    10


    JUL

    Recorded class unlocked.

    Customer Support on Whatsapp

    12m 5s

    - Addressing customer queries, using Automate messages for quick replies, and away messages

  • Part 8

    10


    JUL

    Recorded class unlocked.

    WhatsApp Status

    8m 32s

    - Explore how to share content via the status feature

  • Part 9

    09


    OCT

    Recorded class unlocked.

    What’s app Business for Homebakers

    1h

    - What is what’s app business? - Setting up what’s app business - Features of What’s app business - Creating What’s app community and strategies to keep it active.

  • Part 10

    WhatsApp Interaction Message Templates

    - Explore our selection of pre-designed message templates crafted to facilitate seamless communication and interaction on WhatsApp. Streamline your conversations and engage with ease using these convenient templates.

  • Part 1

    10


    JUL

    Recorded class unlocked.

    Elements of Design

    14m 56s

    - Understand the elements of design

  • Part 2

    10


    JUL

    Recorded class unlocked.

    Apps for Designing

    11m 42s

    - Learn graphic editing basics, explore popular editing apps including Adobe suite, and discover the advantages of using Canva

  • Part 3

    10


    JUL

    Recorded class unlocked.

    Introduction to Canva

    24m 56s

    - Discover the features and benefits of Canva, including sign-up, navigation, project creation, free vs. paid options, watermarks, subscriptions, and determining the best fit for a paid Canva account

  • Part 4

    10


    JUL

    Recorded class unlocked.

    Canva Templates

    11m 56s

    - How to create templates on Canva

  • Part 5

    10


    JUL

    Recorded class unlocked.

    Creating a Design Using The Templates

    16m 40s

    - Learn the complete process of creating visually appealing designs using templates, including template selection, backdrop editing, text customization, element integration, image uploads, alignment techniques, animations, layer management, color manipulation, and graphic design

  • Part 6

    10


    JUL

    Recorded class unlocked.

    Creating Design From Scratch

    16m 30s

    - Learn to create unique designs from scratch by customizing elements, selecting backgrounds, and utilizing advanced editing features on a plain canvas

  • Part 7

    10


    JUL

    Recorded class unlocked.

    Designing Business Cards

    15m 15s

    - Learn to design professional business cards with standard typography, logo placement, cohesive color palettes, and effective use of space while incorporating essential contact details

  • Part 8

    10


    JUL

    Recorded class unlocked.

    Saving Process on Camera

    10m 45s

    - Learn how to save your work in Canva in different formats such as PDF, JPG, and PNG

  • Part 9

    10


    JUL

    Recorded class unlocked.

    Canva For Business

    19m 13s

    - Unlock the full potential of Canva for your business with advanced skills in creating and editing professional posters, menu cards, pictures, carousels, logos, and standard ad formats

  • Part 1

    24


    JUL

    Recorded class unlocked.

    Basics of Google Business

    9m 1s

    - Learn about Google Business and how it differs from a website. Explore the various types of businesses on Google and understand how people find you on the platform, specifically its utility for a baking business

  • Part 2

    24


    JUL

    Recorded class unlocked.

    Setting Up Google Business Account

    19m 21s

    - Learn how to register your business on Google Business, choose the perfect category, and provide location, contact, and verification details. Also, learn how to upload pictures, write a business description, and add business hours

  • Part 3

    24


    JUL

    Recorded class unlocked.

    Contacting Through Google

    3m 51s

    - Learn how to set up your business on Google, including messaging, phone number verification, and adding your website, along with integrating links to your Instagram and WhatsApp profiles

  • Part 4

    24


    JUL

    Recorded class unlocked.

    Optimising Google Account

    24m 36s

    - Learn to optimize and manage your Google account efficiently, including setting up and enhancing your business presence on Google, monitoring performance, analyzing analytics, and staying updated with the latest trends while adding products and menus

  • Part 5

    24


    JUL

    Recorded class unlocked.

    Keywords & Google SEO

    9m 58s

    - Learn about SEO and how it works for Google, explore Google Trends, and discover websites to find relevant keywords

  • Part 6

    24


    JUL

    Recorded class unlocked.

    Reviews & Ratings

    8m 29s

    - Learn about Google reviews and ratings, including how to gather them, their impact on performance and search results, and managing them through the Google reviews dashboard

  • Part 8

    Live class was held at 23 Oct, 23. Recording is available.

    Google Business Setup

    - Getting a Google Business Account. - Getting verified on Google Business. - Orders through Google Business. - How to keep the profile updated for maximising orders.

  • Part 9

    Live class was held at 25 Oct, 23. Recording is available.

    Competitive Analysis and Cost Analysis

    - Understanding the stand of your products in the market. - How to set prices for our products. - Offline and Online analysis for a business

  • Part 1

    25


    JUL

    Recorded class unlocked.

    Video & Photo Editing

    10m 8s

    - Learn the importance of video editing and the basics of video editing techniques. Discover recommended apps such as Adobe Premiere Pro, iMovie, and Kinemaster for video and photo editing

  • Part 2

    25


    JUL

    Recorded class unlocked.

    All About Inshot

    5m 14s

    - Learn about InShot, an app that offers photo, video, and collage-making options, available in both paid and unpaid versions

  • Part 3

    25


    JUL

    Recorded class unlocked.

    Photo Editing

    22m 32s

    - Learn photo editing with features like gallery import, canvas customization, text addition, filters, stickers, and saving options to gallery or as drafts

  • Part 4

    25


    JUL

    Recorded class unlocked.

    Collage Editing

    14m 21s

    - Learn collage editing with the ability to select images from your gallery, use various layouts, swap and switch images, add borders, effects, and similar features as photo editing, and save your final collage without a draft option

  • Part 5

    25


    JUL

    Recorded class unlocked.

    Video Editing

    10m 8s

    - Learn video editing with versatile features including combining photos and videos, rearranging content, removing watermarks, adding music, effects, transitions, trimming, animation, chroma key, and various saving options for quality output

  • Part 8

    Live class was held at 31 Jul, 23. Recording is available.

    Rakhi Special

    - Exploring different types of rakhi hampers and their packaging - Learning about effective marketing techniques to promote rakhi hampers

  • Part 1

    02


    AUG

    Recorded class unlocked.

    Introduction to Mobile Photography

    16m 29s

    - What is mobile photography and why it is is important - Explore what all things needed ( table, source of light, camera/phone, tripod)

  • Part 2

    02


    AUG

    Recorded class unlocked.

    Types of Photography

    8m 29s

    - Understand 6 types of photography (group, individual, detailed, packaging, scale, lifestyle shots) Note: All will be shown through pictures and video examples

  • Part 3

    02


    AUG

    Recorded class unlocked.

    Basic Principles of Photography

    2h

    - Get knowledge on composition ( elements to be kept in mind, like colour composition, use of lines & symmetry, action shots) - Understand the lighting & angles

  • Part 4

    02


    AUG

    Recorded class unlocked.

    Understanding Your Android Camera

    2h

    - Exploring camera settings, modes, features, size, and resolutions - Discovering recommended settings for android cameras - Exploring in-built features like AF lock, cinematic effects, etc. - Exploring advanced mobile photography techniques (long exposure, panorama, HDR)

  • Part 5

    02


    AUG

    Recorded class unlocked.

    Understanding Your iPhone Camera

    2h

    - Exploring camera settings, modes, features, size, and resolutions - Discovering recommended settings for iPhone camera - Exploring in-built features like AF lock, cinematic effects, etc. - Exploring advanced mobile photography techniques (long exposure, panorama, HDR)

  • Part 6

    02


    AUG

    Recorded class unlocked.

    Exploring Mobile Photo Editing

    2h

    - Exploring in-built editing features on mobile devices - Learning how to utilize these features effectively - Understanding the functionality of each editing tool (with emphasis on iPhone)

  • Part 7

    02


    AUG

    Recorded class unlocked.

    Exploring Accessories for Mobile Photography

    2h

    - Exploring tripods and camera holders - Discovering suitable backdrops and props - Exploring creative ways to make your own backdrops

  • Part 8

    02


    AUG

    Recorded class unlocked.

    Importance of Lighting

    2h

    - Understanding the importance of lighting - Learn how lighting can change the whole look & feel of pictures

  • Part 9

    02


    AUG

    Recorded class unlocked.

    Exploring Product Photography

    2h

    - Learning how to capture different product shots (ingredients, packaging, scale, environment) - Experimenting with shots using water, glass, etc. - Utilizing minimal props effectively

  • Part 10

    02


    AUG

    Recorded class unlocked.

    Exploring Catalogue Photography for E-commerce and Commercial Use

    2h

    - Setting up for catalogue or commercial photography - Understanding the usage of a light tent or light box - Utilizing artificial lights effectively - Learning how to capture professional-looking pictures using a phone or camera

  • Part 11

    Live class was held at 02 Aug, 23. Recording is available.

    Exploring Editing Applications and Instagram

    2h

    - Exploring the editing process using Lightroom - Understanding the five key features used for editing (effects, colour, crop, vignette, light) - Learning about Instagram post size requirements - Understanding Instagram reel size guidelines

  • Part 12

    Live class was held at 22 Aug, 23. Recording is available.

    Hampers for Rakhi

    - Gain knowledge on assembling hamper items. - Explore the process of curating a hamper. - Learn about various styling approaches. - Gain insights into choosing appropriate backdrops. - Learn about effective lighting methods.

  • Part 13

    Live class was held at 25 Aug, 23. Recording is available.

    Instagram Reel

    - Showing the setup for reel shooting - How to set up tripod for shoot and how to use it well - We will be giving them an option for food or product - How to take close up/macro shots - How to work around different shots before and after assembly - How to trim, crop or add transitions to the clips - How to add music and put up captions and hashtags - Elaborating on some tricks for an eye catchy reel - How to add text over reels or give voice-over for reels

  • Part 14

    Photography Angles

    - In-depth knowledge of photography angles, building content pillars, content ideas, hooks and a lot more.

  • Part 1

    27


    SEP

    Recorded class unlocked.

    Linkedin Page

    5m 50s

    - Learn how to create your own linkedin page.

  • Part 1

    Live class was held at 11 Oct, 23. Recording is available.

    Game Changer Exhibition Route

    - Join in to learn all you need to know about exhibitions. Participate in the best exhibitions of your city and come back with a bank of customers.

  • Part 2

    Exhibitions Play Book

    - Find the link below.

  • Part 3

    Live class was held at 16 Oct, 23. Recording is available.

    Query Solving

    - Join the meet & get live assistance from your Mentor Aseem for any of your Business related concerns.

  • Part 4

    Live class was held at 31 Oct, 23. Recording is available.

    Do Along Session

    - Do it along class for posting your Diwali ads. - Utilising the final few days to promote aggressively

  • Part 5

    Live class was held at 01 Nov, 23. Recording is available.

    Do Along Session

    - Do it along class for posting your Diwali ads. - Utilising the final few days to promote aggressively

  • Part 1

    Live class was held at 04 Sep, 23. Recording is available.

    SMM Meet

    - The deliverables that we are offering - Content ideas inspiration - Increasing work efficiency

  • Part 2

    Live class was held at 05 Sep, 23. Recording is available.

    Cost Calculation

    - Working out the procurement - Understanding the formula for cost calculation manually or using sheets - Understanding the profit margins on retail and wholesale level

  • Part 3

    Live class was held at 13 Sep, 23. Recording is available.

    Hamper Class

    - Understand how to make hampers for festive season.

  • Part 4

    Live class was held at 13 Sep, 23. Recording is available.

    B2B Session

    - B2B Collaboration Essentials - Finding & Approaching Partners - Successful Negotiation - Real Success Stories - Practical Tips

  • Part 5

    Live class was held at 22 Sep, 23. Recording is available.

    Hamper Inclusions

    - How our hampers should look, what products should go in & how to evaluate and increase shelf life.

  • Part 6

    Vendor List

    - Click on the given link to access the vendors list.

  • Part 7

    Live class was held at 30 Sep, 23. Recording is available.

    All About Stories

    - What to be posted on stories? - How to tag people ? - How to add links on stories? - How to add stories to highlights? - How to edit stories? - How to add songs and hashtags? - How to use Canva for story edits? - Facebook stories are synced with Instagram

  • Part 8

    Live class was held at 04 Oct, 23. Recording is available.

    Catalogue Do it Along Class

    - Learn to make the best of catalogues for advertising your Diwali hampers in the corporate world.

  • Part 1

    15


    OCT

    Recorded class unlocked.

    How to Choose USP

    11m 13s

    - Get detailed knowledge on how to choose USP for your business

  • Part 2

    15


    OCT

    Recorded class unlocked.

    Brand Case Studies

    20m 5s

    - Understand the importance of USP with various brand examples

  • Part 1

    Live class was held at 09 Oct, 23. Recording is available.

    Hacks of Maximising Orders

    - Join us to learn about maximising marketing through Whatsapp and other most accessible options. - Tracking our closest corporate target orders and working out the best hampers in the allotted budgets.

  • Part 2

    Live class was held at 28 Oct, 23. Recording is available.

    Menu Making

    - Key highlights of any menu - Understanding Ticket size and profitability factors in a menu - Dividing items as groups and listing a clear menu

  • Part 3

    Live class was held at 30 Oct, 23. Recording is available.

    Social Media Hacks

    - Working out an online brand presence through social media - Hacks to get best captions and reach through keywords - How to build social media community

  • Part 4

    Live class was held at 29 Jan, 24. Recording is available.

    Influencer Marketing

    - What is influencer marketing? - Types of influencers: Range and reach-wise. - Why use influencer marketing? - Influencer mistakes to avoid. - How to create an influencer marketing strategy. - How to track influencer marketing campaigns. - Create a successful influencer marketing strategy for your brand- explain via a live example. - Usual commercials in Influencer Marketing (optional).

  • Part 1

    Live class was held at 15 Oct, 23. Recording is available.

    Listing on Amazon & Flipkart

    56m 22s

    - Getting registered on Amazon & Flipkart and building an order base

  • Part 1

    15


    OCT

    Recorded class unlocked.

    FSSAI Mandates

    15m 45s

    - Explore the essential listables required on food packages according to FSSAI regulations - Learn to identify and avoid potential loopholes and pitfalls in food packaging labelling to ensure compliance with FSSAI guidelines

  • Part 1

    15


    OCT

    Recorded class unlocked.

    Role of Packaging in Business

    11m 12s

    - Discover the significance of packaging in brand presentation, exploring visual impact, professionalism, and the essentials of secure packaging for one or multiple brands

  • Part 2

    15


    OCT

    Recorded class unlocked.

    Packaging Investment

    29m 32s

    - Explore optimal packaging solutions by understanding investment options, calculating costs, choosing offline/online methods, and delving into inventory management, budgeting, sourcing, and quality checks for informed decision-making

  • Part 1

    15


    OCT

    Recorded class unlocked.

    Food Inventory

    4m 44s

    - What is inventory in food business

  • Part 2

    15


    OCT

    Recorded class unlocked.

    Managing Inventory

    33m 10s

    - Why is inventory management important in a food business

  • Part 3

    15


    OCT

    Recorded class unlocked.

    Types of Inventories

    29m 33s

    - Understand the various types of inventories

  • Part 4

    15


    OCT

    Recorded class unlocked.

    Maintaining Records

    16m 35s

    - how to maintain records for the inventory

  • Part 1

    15


    OCT

    Recorded class unlocked.

    Planning Your Instagram Content

    9m 57s

    - Explore the ideal appearance of your page, focusing on aesthetics, visual appeal, and grid layout - Categorize your content with an 80-20 ratio: 80% educational and engaging material, and 20% dedicated to marketing content

  • Part 2

    15


    OCT

    Recorded class unlocked.

    Hashtags For Instagram

    16m 5s

    - Learn what hashtags to use and understand the hashtag engagement

  • Part 3

    15


    OCT

    Recorded class unlocked.

    Marketing Strategies

    38m

    - Understand the art of storytelling through content and attracting audience

  • Part 4

    15


    OCT

    Recorded class unlocked.

    Pro Caption

    12m 25s

    - Engage in a vibrant learning experience by posing thoughtful inquiries, incorporating expressive emojis, encouraging action with clear calls-to-action, integrating relevant hashtags, and sharing compelling narratives

  • Part 5

    15


    OCT

    Recorded class unlocked.

    Getting Smart with AI

    13m 21s

    - Learn how to use AI tools for Instagram post captions

  • Part 6

    15


    OCT

    Recorded class unlocked.

    Instagram Ads

    8m 21s

    - How to start with Instagram ads

  • Part 7

    15


    OCT

    Recorded class unlocked.

    Instagram Ads Using Boost Post

    14m 43s

    - Explore the initial steps to kickstart your journey into online advertising - Understand the importance of defining your advertising objectives to achieve desired outcomes - Learn the art of crafting compelling CTAs that drive engagement and conversions - Explore the process of identifying your audience based on their locations, interests, age, and gender

  • Part 8

    15


    OCT

    Recorded class unlocked.

    More on Instagram Ads

    5m 45s

    - Learn the art of refining your message and visuals to engage your audience effectively - Learn the art of refining your message and visuals to engage your audience effectively - Explore the nuances of when and why it’s beneficial to take down an ad campaign for strategic purposes - Understand the metrics and factors that influence boosting decisions. Explore how to optimize your boosting strategy for better results

  • Part 1

    15


    OCT

    Recorded class unlocked.

    Facebook Ad Manager

    9m 10s

    - Explore the concept of Ads Manager - Discover the advantages of using Ads Manager over traditional boosting - Dive into the analytics available within Ads Manager - Learn about precise targeting and other effective ad creation features - Gain insights by analyzing past ad analytics to better comprehend target audience engagement

  • Part 2

    15


    OCT

    Recorded class unlocked.

    Billings & Payments

    6m 40s

    - Explore different payment methods - Learn how to add funds

  • Part 3

    15


    OCT

    Recorded class unlocked.

    Campaigns

    14m 25s

    - Explore new advertising opportunities, learn about different objectives, understand campaign strategies, and elaborate on campaign details in just one click.

  • Part 4

    15


    OCT

    Recorded class unlocked.

    Ad Sets

    31m

    - Explore ad settings including page selection, budget allocation, targeted locations, audience demographics, interests, and saved audience options to gain a comprehensive understanding of your advertising strategy.

  • Part 5

    15


    OCT

    Recorded class unlocked.

    Ads Targetting

    12m 53s

    - Lean about ad sets and ad audience targetting

  • Part 6

    15


    OCT

    Recorded class unlocked.

    Analysis & Reading Reports

    22m 54s

    - Explore key aspects of reading reports, such as understanding vital metrics like reach, impressions, CPM, CPA, results, landing page clicks, and video views, to gain comprehensive insights.

  • Part 7

    15


    OCT

    Recorded class unlocked.

    Lead Generation

    20m 24s

    - Explore setting objectives and understand the process of creating lead-generating forms effectively.

  • Part 8

    Live class was held at 18 Oct, 23. Recording is available.

    Query Solving

    - Join the meet & get live assistance from your Mentor Aseem for any of your Business related concerns.

  • Part 9

    Live class was held at 02 Nov, 23. Recording is available.

    Query Solving

    - Join the meet & get live assistance from your Mentor Lisa for any of your Business related concerns

  • Part 11

    Live class was held at 08 Nov, 23. Recording is available.

    Google Business Account Setup Query Meet

    - Explore the ins and outs of setting up your Google Business Account in this informative session. Our team will guide you through the process, answer your queries, and ensure you make the most of this essential tool for online visibility and customer engagement. Join us for a seamless setup experience!

  • Part 13

    Live class was held at 21 Nov, 23. Recording is available.

    Google Business Account Setup Query Meet

    - Explore the ins and outs of setting up your Google Business Account in this informative session. Our team will guide you through the process, answer your queries, and ensure you make the most of this essential tool for online visibility and customer engagement. Join us for a seamless setup experience!

  • Part 12

    Live class was held at 17 Nov, 23. Recording is available.

    Google Business Account Setup Query Meet

    - Explore the ins and outs of setting up your Google Business Account in this informative session. Our team will guide you through the process, answer your queries, and ensure you make the most of this essential tool for online visibility and customer engagement. Join us for a seamless setup experience!

  • Part 1

    18


    NOV

    Recorded class unlocked.

    Introduction to Menu Engineering

    8m 20s

    - Explore the fundamentals of menu engineering, learn how to optimize your menu layout, and enhance profitability.

  • Part 2

    18


    NOV

    Recorded class unlocked.

    Menu Items Food Cost Analysis

    6m 27s

    - Dive into understanding the food cost associated with menu items and strategies to manage costs effectively while maintaining quality.

  • Part 3

    18


    NOV

    Recorded class unlocked.

    Popularity Meter for Food Products

    6m 22s

    - Learn how to gauge the popularity of your food products and optimize your menu offerings based on customer preferences and demand.

  • Part 4

    18


    NOV

    Recorded class unlocked.

    Menu Designing using Canva

    30m 24s

    - Discover how to create visually appealing menus using Canva design tools and templates to attract and engage customers effectively.

  • Part 5

    18


    NOV

    Recorded class unlocked.

    Brochures, Pamphlets & Posters

    15m 22s

    - Explore the art of designing captivating brochures, pamphlets, and posters to promote your business and offerings effectively.

  • Part 6

    21


    NOV

    Recorded class unlocked.

    Menu Psychoclogy

    8m 6s

    - Delve into the psychology behind menu design and layout to influence customer behavior and enhance sales and satisfaction.

  • Part 7

    21


    NOV

    Recorded class unlocked.

    Online Menu Science

    6m 21s

    - Uncover the science behind online menus and learn strategies to optimize your digital menu for better visibility, engagement, and conversions.

  • Part 8

    Live class was held at 23 Nov, 23. Recording is available.

    Review Day

    - In this session expert will review your business profiles.

  • Part 9

    Live class was held at 24 Nov, 23. Recording is available.

    Google Business Account Setup Query Meet

    - Explore the ins and outs of setting up your Google Business Account in this informative session. Our team will guide you through the process, answer your queries, and ensure you make the most of this essential tool for online visibility and customer engagement. Join us for a seamless setup experience!

  • Part 10

    Live class was held at 29 Nov, 23. Recording is available.

    Google Business Account Setup Query Meet

    - Explore the ins and outs of setting up your Google Business Account in this informative session. Our team will guide you through the process, answer your queries, and ensure you make the most of this essential tool for online visibility and customer engagement. Join us for a seamless setup experience!

  • Part 11

    Live class was held at 30 Nov, 23. Recording is available.

    Christmas Hamper Class

    - Join our exclusive Christmas Hamper Masterclass and learn how to create beautifully curated hampers filled with festive delights. Discover expert tips on selecting the perfect items, arranging them attractively, and adding a touch of holiday magic to your creations!

  • Part 12

    Live class was held at 02 Dec, 23. Recording is available.

    Google Business Account Setup Query Meet

    - Explore the ins and outs of setting up your Google Business Account in this informative session. Our team will guide you through the process, answer your queries, and ensure you make the most of this essential tool for online visibility and customer engagement. Join us for a seamless setup experience!

  • Part 13

    Bonus Aid

    - Bonus aid to plan the best menu around Christmas. - Target all age groups with right products and tricks

  • Part 14

    Christmas Bonus Aid

    - Explore the art of crafting captivating captions, selecting strategic keywords, and mastering the art of Instagram reels to elevate your social media presence. Learn how to engage your audience effectively and make your content stand out in the crowded digital landscape.

  • Part 15

    Live class was held at 06 Dec, 23. Recording is available.

    Google Business Account Setup Query Meet

    - Explore the ins and outs of setting up your Google Business Account in this informative session. Our team will guide you through the process, answer your queries, and ensure you make the most of this essential tool for online visibility and customer engagement. Join us for a seamless setup experience!

  • Part 16

    Live class was held at 15 Dec, 23. Recording is available.

    Google Business Account Setup Query Meet

    - Explore the ins and outs of setting up your Google Business Account in this informative session. Our team will guide you through the process, answer your queries, and ensure you make the most of this essential tool for online visibility and customer engagement. Join us for a seamless setup experience!

  • Part 17

    Live class was held at 16 Dec, 23. Recording is available.

    Google Business Account Setup Query Meet

    - Explore the ins and outs of setting up your Google Business Account in this informative session. Our team will guide you through the process, answer your queries, and ensure you make the most of this essential tool for online visibility and customer engagement. Join us for a seamless setup experience!

  • Part 1

    10


    DEC

    Recorded class unlocked.

    Swiggy Onboarding

    2h

    - Learn the complete process of onboarding a business on Swiggy. - ⁠Learn about all the documents you need and should keep handy.

  • Part 2

    10


    DEC

    Recorded class unlocked.

    How to grow on Swiggy and Zomato

    2h

    - Learn the basics of growing a business on online platforms. - ⁠How to work our menu, offers, and advertising on Online aggregator platforms.

  • Part 3

    Live class was held at 20 Dec, 23. Recording is available.

    Food Lab Testing

    - Learn various scientific aspects of food testing. - ⁠Learn to evaluate your food product. - ⁠Learn to design a nutritional label for your food product.

  • Part 4

    Live class was held at 22 Dec, 23. Recording is available.

    Packaging Query Session

    - How to package outstation orders. - Working out hampers to be shipped. - Courier partners.

  • Part 5

    Live class was held at 26 Dec, 23. Recording is available.

    Extending your Reach on Social Media

    - Unlock the power: What, When, When Not, and How to Boost strategically. - Engagement Alchemy- Comments, DMs, FAQs, and Tricks: Master the art of Before and After Posting. - Posting Perfection- Social Media Calendar: Crafting a 1-Week Strategy. - Designing Static Posts on Canva.

  • Part 6

    Live class was held at 27 Dec, 23. Recording is available.

    Query Meet

    - Get your doubts cleared with an expert.

  • Part 7

    Live class was held at 07 Feb, 24. Recording is available.

    Catalogue Meet

    - Get started with lining up your product range to match up the market standards. - ⁠Do along session to catalogue our pictures in the best way possible through attractive photography and poster making.

  • Part 8

    Live class was held at 08 Feb, 24. Recording is available.

    Meesho Onboarding Meet

    - Getting onboarded on Meesho platform to increase the visibility of our businesses. - ⁠Exploring the Catalogue upload option, business dashboard, quality checks and price checks together in class.

  • Part 9

    Live class was held at 08 Feb, 24. Recording is available.

    Business Growth with AI Tools

    - How to use Ai tools for a smarter business approach. - Using Chatgpt for better work efficiency. - ⁠Learn to create content and captions for social media in just a click.

  • Part 10

    Live class was held at 12 Feb, 24. Recording is available.

    Product Meet

    - Learn what type of product you can list on Meesho. - Understand how many products are required to get listed. - Decide the product range for your products.

  • Part 11

    Live class was held at 23 Feb, 24. Recording is available.

    Cloud Kitchen

    - Learn the fundamentals of cloud kitchen operations, from business planning to menu development, order management, and logistics. - Discover the secrets to running a successful cloud kitchen, including effective financial management, customer experience, and growth strategies. - Draw inspiration from real-world case studies and best practices to optimize your cloud kitchen business.

  • Part 1

    Live class was held at 17 Feb, 24. Recording is available.

    Zomato Onboarding Meet

    - Join us for a hands-on session where we'll guide you through the process of creating an enticing menu and obtaining essential information for listing your business on Zomato. Learn how to optimize your presence on this popular platform and attract more customers to your establishment!

  • Part 2

    Live class was held at 12 Mar, 24. Recording is available.

    Zomato Onboarding Meet

    - Join us for a hands-on session where we'll guide you through the process of creating an enticing menu and obtaining essential information for listing your business on Zomato. Learn how to optimize your presence on this popular platform and attract more customers to your establishment!

  • Part 1

    Live class was held at 21 Feb, 24. Recording is available.

    Financial Literacy

    2h

    - Access recordings of insightful financial literacy sessions conducted by Ravinder ji tailored specifically for small home bakeries. Learn essential financial management strategies and gain valuable insights to effectively manage your bakery's finances and foster growth.

  • Part 2

    Financial Literacy Handbook

    - Empower yourself with our Financial Literacy Handbook, designed to provide essential insights into budgeting, pricing, and financial operations. Navigate the world of small business finance with confidence and make informed decisions for your entrepreneurial journey.

  • Part 1

    Live class was held at 10 Jan, 24. Recording is available.

    Evaluation

    - Live evaluation of your hampers sent to Instructor's address - Marks based on the texture, taste, and packaging of your products. - Get ready to pitch about your hamper/business in the best way and some viva questions related to your products.

  • Part 2

    Exam result

    Find your result here

  • Unlock Bonuses worth Rs.5000/- for FREE 🎁

    What makes us different?

    Let's see why you should choose us over others

    PointersalippoOthers
    Live Interactive Class✔️️✔️️
    Q/A Session✔️️✔️️
    Course recording✔️️✔️️
    Lifetime community access✔️️
    Certificate✔️️

    We are a perfect match if you are

    • Baking Business Marketing Guide suits aspiring bakers

      Aspiring Bakers

      Anyone interested in upgrading their skill set and launching their own brand.

    • Baking Business Marketing Guide suits small business owner

      Small Business Owner

      Entrepreneurs or small business owners who want to learn how to effectively use social media to promote their products or services and engage with their target audience.

    Online Certificates to Prove Your Skills

    Alippo Course Certificate
    • ✅ Official and Validated

      Get an official certificate that is validated and verified by Alippo

    • 🎯 Share with ease

      Feel free to share this with your friends, family and customers on Whatsapp, Facebook and Instagram or in your resume

    • 🏅 Gain recognition

      Certificate with institution logo to enhance your credibility.

    Customer Reviews

    Take a look at what our customers have to say about our courses

    • 4.9

      Course rating


    • 98%

      Students loved this Course


    • 😍

      7K+ Students loved it!

    • it's really helpful for me. thanks alippo team for Always with me through this journey. I learned a lot of things.

    Frequently asked questions

    Get your queries addressed right away

    What are one on one consultations?

    You will get a chance to ask your queries to our mentor once every week after you go through your content videos.

    You can book your slot on every Saturday using our booking process available on app through the given link.

    This course is designed in a way that it covers everything from scratch and basics. So even if you are a beginner, you get everything you need to learn and know.

    Our mentors will be active in your in app groups daily for a certain time period. You can have your queries answered then.

    Business building is a matter of passion and skill. We promise you perfect skills and guidance and you get us your 100% passion. Nothing can stop your business to become a brand then.

    For more queries please write to us at care@alippo.com

    Still confused about joining the course?

    Don't worry! We will be glad to assist you. Feel free to request a call back and someone from our team will be in touch as soon as possible.

    Why you should take this Baking Business Marketing Guide course

    Learn everything LIVE

    Learn all the tips, tricks and techniques of baking from an expert instructor.

    Lifetime Recording Access

    You will have lifetime access to recordings of the live Baking courses.

    Be a part of growing community

    Join a community with like-minded people. Exchange ideas, take suggestions, and grow together.

    Get access to your Certificate

    A certificate featuring the logo of the institution that enhances your baking abilities.

    Get Study materials

    A comprehensive Baking study guide to complement your learning.

    Become an entrepreneur

    Gain the confidence and skills you need to start your own business and become an entrepreneur.

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