Baking Business Marketing Guide

- The deliverables that we are offering - Content ideas inspiration - Increasing work efficiency

- Working out the procurement - Understanding the formula for cost calculation manually or using sheets - Understanding the profit margins on retail and wholesale level

- Understand how to make hampers for festive season.

- B2B Collaboration Essentials - Finding & Approaching Partners - Successful Negotiation - Real Success Stories - Practical Tips

- How our hampers should look, what products should go in & how to evaluate and increase shelf life.

- Click on the given link to access the vendors list.

- What to be posted on stories? - How to tag people ? - How to add links on stories? - How to add stories to highlights? - How to edit stories? - How to add songs and hashtags? - How to use Canva for story edits? - Facebook stories are synced with Instagram

- Learn to make the best of catalogues for advertising your Diwali hampers in the corporate world.

- Find the link attached below.

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- Find the link attached below.

- Learn how to create your own linkedin page.

- What can you expect from the course - Learn about your worksheets - How to book slots for consultation

- Why to use instagram for business, who uses it - Downloading app, website

- Understanding types of accounts and who should use which one, logging into your account

- Learn how to add name, profile picture, links, description in instagram

- Understanding about Home page, search page, explore page, reel page and Profile page on Instagram, add button

- Understand about carousels, live, collabs, prep sneak peek, frequency, sharing background instances, informal approach, keeping followers engaged

- Understand about feature-packed post creation tool that allows you to pick from a gallery, create drafts, make single or multiple selections, adjust aspect ratio, apply filters, add captions, hashtags, tag people, set reminders, explore partnerships, tag locations, include music, and easily share on other pages or Facebook

- Learn how to enable advanced post settings including scheduled posting, hidden like view counts, disabled comments, Facebook sharing, and improved accessibility

- Discover the power of carousel posts - combining visuals, filters, tags, captions, and music to engage, connect, and share on multiple platforms

- Learn about advanced settings for a post that include scheduling, hiding like view counts, disabling comments, sharing to Facebook, enabling accessibility, pinning, and editing

- Let's dive into the Stories tab and discover what they're all about, where they're visible, how often they appear, and the awesome stories that await us!

- Explore a variety of story types, including text stories, boomerangs, layouts, video stories, dual options, handsfree creations, gallery choices, and filters

- Engage in storytelling through diverse styles, editing, tagging, text, stickers, music, filters, drawing, and saving options

- The story settings include viewing options for hide and closed friends, the ability to allow message replies, options for saving and sharing, controls, and a flash option

- Learn the fundamentals of creating engaging Reels, including introduction, creating from gallery and camera, filters, music, background and sticker buttons, timing and speed control, layout customization, timer usage, dual recording, gesture control, flash utilization, and camera settings with a save option

- Learn the complete process of creating and editing a reel, including video adding, incorporating clips, pictures, music, filters, stickers, and text, reshuffling and trimming clips, adding captions and hashtags, tagging collaborators, utilizing advanced settings, and saving or sharing drafts

- Create diverse and engaging reel content by incorporating various types, planning strategically day by day, leveraging trends, utilizing transitional reels, crafting compelling storytelling, and incorporating promotional elements, with examples for inspiration

- Gain a comprehensive understanding of reel trends, including the utilization of templates, transitions, and remixing techniques, along with insights into audio management and maximizing reach through remixing

- Learn how to utilize Instagram insights and dashboard tools to analyze engagement, posting times, reach, profile activity, demographics, followers, and story insights for effective social media strategies

- Distinguishing factors between a personal profile and a business page include friends versus followers/likes, differing reach, privacy settings, and the use of a business profile for commercial or content-related purposes

- Setting up a business page involves creating a page with a name, category, location, opening hours, contact info, adding a profile photo (logo/owner), selecting a cover photo with the right aspect ratio, syncing it with the profile photo, crafting a bio, using hashtags/owner identification, adding action buttons, including a whatsApp button, enabling invite options, and managing notifications (on/off) with a specific menu option for restaurants

- Explore the features of our business page, including customizable tabs, editing options for bio, hours, privacy, settings, and pictures, along with the ability to like, message, follow, and manage posts, videos, mentions, and featured content

- Learn how to maximize engagement on Facebook by creating various post types, including text, photo, video, and link-based posts, utilizing captions, hashtags, and the boost post option to enhance the relevance and encourage interactions

- Explore the benefits of linking Instagram and Facebook, understand the process of linking through both platforms, explore options for enabling post and story sharing, understand how to check insights for shared posts, explore strategies for improving reach, and gain knowledge on the common option of deleting posts

- Explore the concept of Facebook groups, understand content sharing within groups, learn how to target specific groups based on location and interests, discover how Facebook groups work as a filtered audience base, understand the role of admins and group rules, learn effective posting strategies in groups, and explore attaching WhatsApp links to attract and engage audiences in one centralized platform

- Live one-on-one interaction to clear out queries

- Unlock the potential of WhatsApp Business: Learn its purpose, benefits, and the vast array of opportunities it offers

- Understand how to make whatsapp business account

- Exploring different tools on whatsapp business

- Explore catalogue tools on whatsapp business

- How to build a broadcast list - Understand how to promote your products

- Linking your insta and Facebook accounts to whatsapp

- Addressing customer queries, using Automate messages for quick replies, and away messages

- Explore how to share content via the status feature

- Understand the elements of design

- Learn graphic editing basics, explore popular editing apps including Adobe suite, and discover the advantages of using Canva

- Discover the features and benefits of Canva, including sign-up, navigation, project creation, free vs. paid options, watermarks, subscriptions, and determining the best fit for a paid Canva account

- How to create templates on Canva

- Learn the complete process of creating visually appealing designs using templates, including template selection, backdrop editing, text customization, element integration, image uploads, alignment techniques, animations, layer management, color manipulation, and graphic design

- Learn to create unique designs from scratch by customizing elements, selecting backgrounds, and utilizing advanced editing features on a plain canvas

- Learn to design professional business cards with standard typography, logo placement, cohesive color palettes, and effective use of space while incorporating essential contact details

- Learn how to save your work in Canva in different formats such as PDF, JPG, and PNG

- Unlock the full potential of Canva for your business with advanced skills in creating and editing professional posters, menu cards, pictures, carousels, logos, and standard ad formats

- Learn about Google Business and how it differs from a website. Explore the various types of businesses on Google and understand how people find you on the platform, specifically its utility for a baking business

- Learn how to register your business on Google Business, choose the perfect category, and provide location, contact, and verification details. Also, learn how to upload pictures, write a business description, and add business hours

- Learn how to set up your business on Google, including messaging, phone number verification, and adding your website, along with integrating links to your Instagram and WhatsApp profiles

- Learn to optimize and manage your Google account efficiently, including setting up and enhancing your business presence on Google, monitoring performance, analyzing analytics, and staying updated with the latest trends while adding products and menus

- Learn about SEO and how it works for Google, explore Google Trends, and discover websites to find relevant keywords

- Learn about Google reviews and ratings, including how to gather them, their impact on performance and search results, and managing them through the Google reviews dashboard

- Learn the importance of video editing and the basics of video editing techniques. Discover recommended apps such as Adobe Premiere Pro, iMovie, and Kinemaster for video and photo editing

- Learn about InShot, an app that offers photo, video, and collage-making options, available in both paid and unpaid versions

- Learn photo editing with features like gallery import, canvas customization, text addition, filters, stickers, and saving options to gallery or as drafts

- Learn collage editing with the ability to select images from your gallery, use various layouts, swap and switch images, add borders, effects, and similar features as photo editing, and save your final collage without a draft option

- Learn video editing with versatile features including combining photos and videos, rearranging content, removing watermarks, adding music, effects, transitions, trimming, animation, chroma key, and various saving options for quality output

- Get the opportunity to receive one-on-one consultation from our team of experts

- Get the opportunity to receive one-on-one consultation from our team of experts

- Exploring different types of rakhi hampers and their packaging - Learning about effective marketing techniques to promote rakhi hampers

- What is mobile photography and why it is is important - Explore what all things needed ( table, source of light, camera/phone, tripod)

- Understand 6 types of photography (group, individual, detailed, packaging, scale, lifestyle shots) Note: All will be shown through pictures and video examples

- Get knowledge on composition ( elements to be kept in mind, like colour composition, use of lines & symmetry, action shots) - Understand the lighting & angles

- Exploring camera settings, modes, features, size, and resolutions - Discovering recommended settings for android cameras - Exploring in-built features like AF lock, cinematic effects, etc. - Exploring advanced mobile photography techniques (long exposure, panorama, HDR)

- Exploring camera settings, modes, features, size, and resolutions - Discovering recommended settings for iPhone camera - Exploring in-built features like AF lock, cinematic effects, etc. - Exploring advanced mobile photography techniques (long exposure, panorama, HDR)

- Exploring in-built editing features on mobile devices - Learning how to utilize these features effectively - Understanding the functionality of each editing tool (with emphasis on iPhone)

- Exploring tripods and camera holders - Discovering suitable backdrops and props - Exploring creative ways to make your own backdrops

- Understanding the importance of lighting - Learn how lighting can change the whole look & feel of pictures

- Learning how to capture different product shots (ingredients, packaging, scale, environment) - Experimenting with shots using water, glass, etc. - Utilizing minimal props effectively

- Setting up for catalogue or commercial photography - Understanding the usage of a light tent or light box - Utilizing artificial lights effectively - Learning how to capture professional-looking pictures using a phone or camera

- Exploring the editing process using Lightroom - Understanding the five key features used for editing (effects, colour, crop, vignette, light) - Learning about Instagram post size requirements - Understanding Instagram reel size guidelines

- Get the opportunity to receive one-on-one consultation from our team of experts

- Get the opportunity to receive one-on-one consultation from our team of experts

- Gain knowledge on assembling hamper items. - Explore the process of curating a hamper. - Learn about various styling approaches. - Gain insights into choosing appropriate backdrops. - Learn about effective lighting methods.

- Showing the setup for reel shooting - How to set up tripod for shoot and how to use it well - We will be giving them an option for food or product - How to take close up/macro shots - How to work around different shots before and after assembly - How to trim, crop or add transitions to the clips - How to add music and put up captions and hashtags - Elaborating on some tricks for an eye catchy reel - How to add text over reels or give voice-over for reels

- Getting registered on Amazon & Flipkart and building an order base

- Get detailed knowledge on how to choose USP for your business

- Understand the importance of USP with various brand examples

- How to build a brand story that effectively incorporates your Unique Selling Proposition

- Understand the importance of menu engineering - Explore all the practical tips & tricks to set up your menu

- Learn how to make your menu by using canva with all the tips

- Learn to make brochures pamphlets & posters for your menus

- Explore the essential listables required on food packages according to FSSAI regulations - Learn to identify and avoid potential loopholes and pitfalls in food packaging labelling to ensure compliance with FSSAI guidelines

- Understand the importance of packaging in a bakery business

- What type of packaging to choose to achieve a visually appealing and durable finish while maintaining a clean and professional appearance

- From a business perspective, determining the appropriate investment amount for packaging is crucial

- How to establish a brand identity through packaging

- Understand what are the guidelines of FSSAI for packaging

- Explore how to fix your packaging vendors

- How to maintain a packaging inventory and avoid wastage or shortage

- What is inventory in food business

- Why is inventory management important in a food business

- Understand the various types of inventories

- how to maintain records for the inventory

- Understand the art of storytelling through content and attracting audience

- How to boost posts and run Instagram ads

- Scheduling content for best results and content calendar review

- Engaging with the audience - Cross-promotion

- Understand what types of post are good for instagram

- Learn what hashtags to use and understand the hashtag engagement

- Learn how to use AI tools for Instagram post captions

- How to start with Instagram ads

- Understand different types of ads on insta and targetting through ads

- How to get swipe up or link in Instagram stories

- Why do posts get blocked and how to avoid IG blocks

- Learn how to pin comments on top posts, pinning the best posts

- Exploring facebook ad manager

- Making an ad budget and completing swifter payments

- How to run IG Ads through the Facebook ads manager

- Learn how to run ad campaigns

- Lean about ad sets and ad audience targetting

- Creating events to market offers or put up virtual sales

- Increase visibility in search results through effective strategies

- Learning about the types of posts to better up our content

- Hosting giveaways and running contests to gather an audience for our page

- Attracting followers with regular content and activities on the page

- Learn how to do fb group marketing and gather orders

- How to monetise your group and understand admin roles

- Using the finances wisely - Types of accounts - In-depth knowledge on GST

- Understand about savings account

- Get detailed knowledge on GST and understand how to apply

- Getting the products called out by known popular faces

- Expert session from a known influencer face

- Building content for campaigns to drive orders and audience

- Learn about how to use facebook and Instagram ads to divert the traffic to WhatsApp

- Learn how to use labels to mark different buckets of customers

- Add to cart option making the placement of orders easier

- Manage a bigger crowd better

- Examples showing how brands are using WhatsApp business as a marketing tool

- Explore content ideas, status frequency & conversation starter

- Learn about automated messages through external tools - wait /messenger

- How to ensure the quality of orders every time

- How to earn feedback and use them for brand improvement

- Building your marketing base through good reviews

- Working out some daily tasks and activities for order gathering

- Explore exhibitions as a marketing platform

- Online platforms to keep track of exhibitions

- Explore clubs and connections to target for stalls in exhibitions

- Learn how to target offline audience

- Using social media tools to reach out for bulk orders

- Understand Instagram prospecting using hashtags and vendor accounts

- Learn about prospecting through facebook using connects and other features

- Corporate prospecting through LinkedIn for corporate orders

- Reaching out to event managers for party orders

- Google prospecting and connects

- Expand your order horizon through these established platforms

- How to grab orders on swiggy zomato

- Menu building for swiggy & zomato keeping all the aspects in mind

- Learn how to use ad credits on swiggy & zomato

- Get detailed knowledge on inventory preps for swiggy & zomato orders

- What is cloud kitchen and its importance

- - Learn about the cost and requisites for setting up a cloud kitchen

- Understand challenges and solutions faced for a cloud kitchen set up

- How to fix a physical place

- Analyze the expenses and capital requirements for establishing a retail store

- Understand the challenges of getting out into the market

- Explore marketing techniques for a physical outlet

- Analyzing the process of constructing a menu for a restaurant

- How to serve a customer and customer retention techniques

- Live one-on-one interaction to clear out queries

- Evaluating our successes and failures

- Maintaining order and sales tracker