Baking Business Marketing Guide B2

- Welcome to our informative and engaging session! In this session, you will embark on a journey of learning and discovery.

- Please fill out the FSSAI form so that we can proceed with applying for the certificate on your behalf

- Please fill out the GST form so that we can proceed with applying for the certificate on your behalf

- Find your playbook for FSSAI below.

- Find your playbook for gst below.

- Clear all your doubts with our team regarding GST & FSSAI.

- Please complete the form to receive your logos.

- Get 10+ business card templates.

- Get 10+ thankyou card templates.

- Why to use instagram for business, who uses it - Downloading app, website

- Understanding types of accounts and who should use which one, logging into your account

- Learn how to add name, profile picture, links, description in instagram

- Distinguishing factors between a personal profile and a business page include friends versus followers/likes, differing reach, privacy settings, and the use of a business profile for commercial or content-related purposes

- Setting up a business page involves creating a page with a name, category, location, opening hours, contact info, adding a profile photo (logo/owner), selecting a cover photo with the right aspect ratio, syncing it with the profile photo, crafting a bio, using hashtags/owner identification, adding action buttons, including a whatsApp button, enabling invite options, and managing notifications (on/off) with a specific menu option for restaurants

- Unlock the potential of WhatsApp Business: Learn its purpose, benefits, and the vast array of opportunities it offers

- Understand how to make whatsapp business account

- Click on the given link to access the template.

- Learn about Google Business and how it differs from a website. Explore the various types of businesses on Google and understand how people find you on the platform, specifically its utility for a baking business

- Learn how to register your business on Google Business, choose the perfect category, and provide location, contact, and verification details. Also, learn how to upload pictures, write a business description, and add business hours

- In this class, all accounts will be reviewed by our team.

- Learn the best options for Christmas gifting and selling. - How to make the most of this festive season.

- Bonus aid to plan the best menu around Christmas. - Target all age groups with right products and tricks

- Do a class to set up Google Business and understand the algo google offers.

- Understanding the competitive stand of our brand in the market. Squaring down the range and price of our products based on a deep rooted analysis.

- Get a detailed ebook on USP.

- Get a playbook of city-tier research.

- Get all your doubts solved with our expert.

- How to streamline our costs and procurement? Why is it important to fix on our vendors?

- Efficient calculations using the formula for costing.

- Understanding the various item groups. - Maximising profitability in menus. - Following the menu designing principles.

- Focussed Query meet. Working out menus and rectifying any errors.

- Working out menus for every occasion and understanding the inclusions and offerings around festivals.

- In this class all your doubts will get cleared related to costing.

- Get a detailed playbook on menu.

- Understand foundational metrics of menu engineering.

- Learn how to do food cost calculation. - Understand the food cost percentage & contribution margin.

- Learn about the popularity meter for food products.

- Learn how to make your menu by using canva with all the tips

- Learn to make brochures pamphlets & posters for your menus

- Get detailed knowledge of menu psychology.

- Learn about menu science and its importance.

- In this session, our team is here to provide you with comprehensive information about Alippo, covering all the important details you can expect.

- Fill the below form and share the requirements.

- Understand how packaging can increase your brand credibility.

- Explore the essential listables required on food packages according to FSSAI regulations - Learn to identify and avoid potential loopholes and pitfalls in food packaging labelling to ensure compliance with FSSAI guidelines

- Get a detailed playbook on key requirements of packaging.

- Learn the basics marketing through live session.

- In this live session you will learn how and what type of content you should create as per your brand.

- You will get detailed playbook for your reference.

- What is mobile photography and why it is is important - Explore what all things needed ( table, source of light, camera/phone, tripod)

- Understand 6 types of photography (group, individual, detailed, packaging, scale, lifestyle shots) Note: All will be shown through pictures and video examples

- Get knowledge on composition ( elements to be kept in mind, like colour composition, use of lines & symmetry, action shots) - Understand the lighting & angles

- Exploring camera settings, modes, features, size, and resolutions - Discovering recommended settings for android cameras - Exploring in-built features like AF lock, cinematic effects, etc. - Exploring advanced mobile photography techniques (long exposure, panorama, HDR)

- Exploring camera settings, modes, features, size, and resolutions - Discovering recommended settings for iPhone camera - Exploring in-built features like AF lock, cinematic effects, etc. - Exploring advanced mobile photography techniques (long exposure, panorama, HDR)

- Exploring in-built editing features on mobile devices - Learning how to utilize these features effectively - Understanding the functionality of each editing tool (with emphasis on iPhone)

- Exploring tripods and camera holders - Discovering suitable backdrops and props - Exploring creative ways to make your own backdrops

- Understanding the importance of lighting - Learn how lighting can change the whole look & feel of pictures

- Learning how to capture different product shots (ingredients, packaging, scale, environment) - Experimenting with shots using water, glass, etc. - Utilizing minimal props effectively

- In this session we will learn how we can maintain our WhatsApp account and how we can increase our orders through whatsapp.

- Get detailed playbook of whatsapp template.

- How to run through these platforms for getting deals with fellow gift pages/ event managers etc.

- In this session WhatsApp communities will get reviewed by team Alippo.

- How to go about cracking deals that run like wholesale order consignments. - What is a quote sheet? How do we understand retail and wholesale pricing and profit percentages?

- Get detailed vendor playbook.

- Get a detailed vendor playbook.

- In this session, we will discuss effective strategies for securing corporate and wedding orders, as well as techniques for budgeting corporate orders.

- Get all your queries related to bulk orders solved through an expert.

- In this session, we will explore effective strategies for maximizing revenue through exhibitions and harnessing the full potential of exhibitions as a powerful marketing platform. We will delve into innovative marketing hacks that can significantly enhance your exhibition experience and ensure profitability.

- Get detailed ebook on marketing techniques.

- How to market through independent stalls? Success stories of women entrepreneurs doing this in different cities

- How to manage inventory for instant online orders? - How to minimise wastage and ensure quality?

- In this session, we'll explore effective menu strategies for online businesses. Discover how to create menus that are both comprehensive and user-friendly, striking the perfect balance between detail and practicality.

- Get detailed knowledge on ads, how they perform etc.

- Playbook with target sets and budgets.

- In this session, you will gain valuable insights into effectively promoting our products through partnerships with influential individuals who have already established their presence.

- Learn the latest addition to the technical hemisphere which will make your day-to-day jobs much easier. - Get efficient support through various AI tools without any extra investments for different jobs.

- Understanding which category of bakery would be apt for you.

- A summary of the overall investment required to start a commercial kitchen based on the location, manpower, operations and equipment.

- In this session, you will acquire essential skills such as designing menus, mastering the order-taking process, understanding service standard operating procedures (SOP), honing staff management techniques, and navigating the intricacies of raw material procurement.

- Extensive Guide on how to finalise the location of your store based on factors like size, ideal area, dimensions, drainage, electric supply etc.

- Complete guide on the licenses required to start a commercial kitchen.

- List of manpower required to start a commercial kitchen with information on average pay and hiring channels.

- List of essential equipment to buy for starting a commercial kitchen along with average price and buying platforms, we will also cover New vs Used equipment debate.

- In this session, you'll explore the essential factors that should be taken into account when creating a floor plan. Additionally, you'll discover various popular design examples to inspire your own planning process.

- In this session, you will explore a comprehensive guide to billing software options. It includes a curated list of software solutions tailored for billing purposes, accompanied by detailed insights into the essential features these tools must possess.