Beginners Guide to Social Media Course Carousal 0
Beginners Guide to Social Media Course Carousel 1

Beginners Guide to Social Media

    English

    Recorded

    Beginner to Advanced

    ☑️ Learn all the fundamentals of social media marketing, covering audience targeting, content creation, and campaign optimization. ☑️ Create compelling content aligned with brand identity to engage the target audience effectively. ☑️ Implement community management techniques for building a strong online presence and managing customer relationships. ☑️ Develop strategies for managing social media advertising campaigns including Instagram, Facebook, Whatsapp & Google Business ☑️ Stay updated with the latest social media trends, algorithms, and best practices.

    Course schedule

    • Course duration

      10+ Hours

    Why to Enroll?

    Let's explore the benefits of enrolling in this course.

    • Lifetime Doubt Solving

    • Techniques of Social Media

    • Home Business Mentorship

    • Unlimited Monthly Live Sessions

    Learn-by-doing with video lessons

    In 10+ Hours, you will learn:

    Module 1 - Instagram Basics

    3 classes

  • Part 1

    Understanding Instagram

    7m 38s

    - Explore the intricacies of Instagram, from deciphering analytics to crafting captivating content. Unravel the secrets behind Instagram's algorithms and learn how to leverage insights to enhance your social media presence and engagement.

  • Part 2

    How to Create a Business Account on Instagram

    10m 15s

    - Learn step-by-step how to create a business account on Instagram and unlock a world of opportunities for your brand. From setting up your profile to optimizing your bio and linking to your website, this guide will walk you through the process, empowering you to leverage Instagram's powerful features for business growth.

  • Part 3

    Building Up a Bio

    23m 22s

    - Learn the art of crafting the perfect Instagram bio that captures attention and conveys your personality or brand essence effectively. Explore tips and tricks to optimize your bio space for maximum impact and engagement with your audience.

  • Part 1

    Various Pages of Instagram

    12m 26s

    - Understanding about Home page, search page, explore page, reel page and Profile page on Instagram, add button

  • Part 2

    Types Of Posts

    6m 19s

    - Understand about carousels, live, collabs, prep sneak peek, frequency, sharing background instances, informal approach, keeping followers engaged

  • Part 1

    Creating Your First Post

    5m 52s

    - Understand about feature-packed post creation tool that allows you to pick from a gallery, create drafts, make single or multiple selections, adjust aspect ratio, apply filters, add captions, hashtags, tag people, set reminders, explore partnerships, tag locations, include music, and easily share on other pages or Facebook

  • Part 2

    Advanced Settings For a Post

    8m 12s

    - Learn how to enable advanced post settings including scheduled posting, hidden like view counts, disabled comments, Facebook sharing, and improved accessibility

  • Part 1

    Create Your First Carousel Post

    5m 25s

    - Discover the power of carousel posts - combining visuals, filters, tags, captions, and music to engage, connect, and share on multiple platforms

  • Part 2

    Advance Settings for Post

    2m 43s

    - Learn about advanced settings for a post that include scheduling, hiding like view counts, disabling comments, sharing to Facebook, enabling accessibility, pinning, and editing

  • Part 1

    Create Your First Story

    3m 15s

    - Let's dive into the Stories tab and discover what they're all about, where they're visible, how often they appear, and the awesome stories that await us!

  • Part 2

    Types Of Stories

    10m

    - Explore a variety of story types, including text stories, boomerangs, layouts, video stories, dual options, handsfree creations, gallery choices, and filters

  • Part 3

    Story Telling Through Stories

    9m 33s

    - Engage in storytelling through diverse styles, editing, tagging, text, stickers, music, filters, drawing, and saving options

  • Part 4

    Story Settings

    3m 57s

    - The story settings include viewing options for hide and closed friends, the ability to allow message replies, options for saving and sharing, controls, and a flash option

  • Part 1

    Reels Fundamentals

    7m 13s

    - Learn the fundamentals of creating engaging Reels, including introduction, creating from gallery and camera, filters, music, background and sticker buttons, timing and speed control, layout customization, timer usage, dual recording, gesture control, flash utilization, and camera settings with a save option

  • Part 2

    Creating & Editing a Reel

    15m 3s

    - Learn the complete process of creating and editing a reel, including video adding, incorporating clips, pictures, music, filters, stickers, and text, reshuffling and trimming clips, adding captions and hashtags, tagging collaborators, utilizing advanced settings, and saving or sharing drafts

  • Part 3

    Planning Reel Content

    7m 7s

    - Create diverse and engaging reel content by incorporating various types, planning strategically day by day, leveraging trends, utilizing transitional reels, crafting compelling storytelling, and incorporating promotional elements, with examples for inspiration

  • Part 4

    Understanding Reel trends

    8m 49s

    - Gain a comprehensive understanding of reel trends, including the utilization of templates, transitions, and remixing techniques, along with insights into audio management and maximizing reach through remixing

  • Part 5

    Instagram Insights

    13m 4s

    - Learn how to utilize Instagram insights and dashboard tools to analyze engagement, posting times, reach, profile activity, demographics, followers, and story insights for effective social media strategies

  • Part 1

    Difference Between Business Page & Regular Page

    5m 20s

    - Distinguishing factors between a personal profile and a business page include friends versus followers/likes, differing reach, privacy settings, and the use of a business profile for commercial or content-related purposes

  • Part 2

    Setting Up a Business Page

    18m 59s

    - Setting up a business page involves creating a page with a name, category, location, opening hours, contact info, adding a profile photo (logo/owner), selecting a cover photo with the right aspect ratio, syncing it with the profile photo, crafting a bio, using hashtags/owner identification, adding action buttons, including a whatsApp button, enabling invite options, and managing notifications (on/off) with a specific menu option for restaurants

  • Part 3

    Exploring Your Business Page

    21m 41s

    - Explore the features of our business page, including customizable tabs, editing options for bio, hours, privacy, settings, and pictures, along with the ability to like, message, follow, and manage posts, videos, mentions, and featured content

  • Part 4

    Creating Posts on Facebook

    19m 4s

    - Learn how to maximize engagement on Facebook by creating various post types, including text, photo, video, and link-based posts, utilizing captions, hashtags, and the boost post option to enhance the relevance and encourage interactions

  • Part 5

    Instagram & Facebook Linking

    13m 43s

    - Explore the benefits of linking Instagram and Facebook, understand the process of linking through both platforms, explore options for enabling post and story sharing, understand how to check insights for shared posts, explore strategies for improving reach, and gain knowledge on the common option of deleting posts

  • Part 6

    Facebook Groups For Audience Base

    26m

    - Explore the concept of Facebook groups, understand content sharing within groups, learn how to target specific groups based on location and interests, discover how Facebook groups work as a filtered audience base, understand the role of admins and group rules, learn effective posting strategies in groups, and explore attaching WhatsApp links to attract and engage audiences in one centralized platform

  • Part 1

    Introduction to Whatsapp

    14m 56s

    - Get acquainted with the versatile messaging platform that revolutionizes communication. In this introduction, explore the myriad features and functionalities of WhatsApp, from messaging and voice calls to multimedia sharing and group chats.

  • Part 2

    WhatsApp Business Account

    20m 42s

    - Elevate your business communication with WhatsApp Business. This specialized account offers enhanced features tailored for businesses, including automated messages, business profiles, and tools to efficiently manage customer interactions, ensuring seamless engagement and growth.

  • Part 3

    Business Tools

    18m 43s

    - Exploring different tools on whatsapp business

  • Part 4

    WhatsApp Catalogue

    17m 8s

    - Explore catalogue tools on whatsapp business

  • Part 5

    Reaching out People on Broadcast List

    10m 55s

    - How to build a broadcast list - Understand how to promote your products

  • Part 6

    Whatsapp Linking

    9m 1s

    - Linking your insta and Facebook accounts to whatsapp

  • Part 7

    Customer Support on Whatsapp

    12m 5s

    - Addressing customer queries, using Automate messages for quick replies, and away messages

  • Part 8

    WhatsApp Status

    8m 32s

    - Explore how to share content via the status feature

  • Part 1

    Elements of Design

    14m 56s

    - Understand the elements of design

  • Part 2

    Apps for Designing

    11m 42s

    - Learn graphic editing basics, explore popular editing apps including Adobe suite, and discover the advantages of using Canva

  • Part 3

    Introduction to Canva

    24m 56s

    - Discover the features and benefits of Canva, including sign-up, navigation, project creation, free vs. paid options, watermarks, subscriptions, and determining the best fit for a paid Canva account

  • Part 4

    Canva Templates

    11m 56s

    - How to create templates on Canva

  • Part 5

    Creating a Design Using The Templates

    16m 40s

    - Learn the complete process of creating visually appealing designs using templates, including template selection, backdrop editing, text customization, element integration, image uploads, alignment techniques, animations, layer management, color manipulation, and graphic design

  • Part 6

    Creating Design From Scratch

    16m 30s

    - Learn to create unique designs from scratch by customizing elements, selecting backgrounds, and utilizing advanced editing features on a plain canvas

  • Part 7

    Designing Business Cards

    15m 15s

    - Learn to design professional business cards with standard typography, logo placement, cohesive color palettes, and effective use of space while incorporating essential contact details

  • Part 8

    Saving Process on Camera

    10m 45s

    - Learn how to save your work in Canva in different formats such as PDF, JPG, and PNG

  • Part 9

    Canva For Business

    19m 13s

    - Unlock the full potential of Canva for your business with advanced skills in creating and editing professional posters, menu cards, pictures, carousels, logos, and standard ad formats

  • Part 1

    Basics of Google Business

    9m 1s

    - Learn about Google Business and how it differs from a website. Explore the various types of businesses on Google and understand how people find you on the platform, specifically its utility for a baking business

  • Part 2

    Setting Up Google Business Account

    19m 21s

    - Learn how to register your business on Google Business, choose the perfect category, and provide location, contact, and verification details. Also, learn how to upload pictures, write a business description, and add business hours

  • Part 3

    Contacting Through Google

    3m 51s

    - Learn how to set up your business on Google, including messaging, phone number verification, and adding your website, along with integrating links to your Instagram and WhatsApp profiles

  • Part 4

    Optimising Google Account

    24m 36s

    - Learn to optimize and manage your Google account efficiently, including setting up and enhancing your business presence on Google, monitoring performance, analyzing analytics, and staying updated with the latest trends while adding products and menus

  • Part 5

    Keywords & Google SEO

    9m 58s

    - Learn about SEO and how it works for Google, explore Google Trends, and discover websites to find relevant keywords

  • Part 6

    Reviews & Ratings

    8m 29s

    - Learn about Google reviews and ratings, including how to gather them, their impact on performance and search results, and managing them through the Google reviews dashboard

  • Part 1

    Video & Photo Editing

    10m 8s

    - Learn the importance of video editing and the basics of video editing techniques. Discover recommended apps such as Adobe Premiere Pro, iMovie, and Kinemaster for video and photo editing

  • Part 2

    All About Inshot

    5m 14s

    - Learn about InShot, an app that offers photo, video, and collage-making options, available in both paid and unpaid versions

  • Part 3

    Photo Editing

    22m 32s

    - Learn photo editing with features like gallery import, canvas customization, text addition, filters, stickers, and saving options to gallery or as drafts

  • Part 4

    Collage Editing

    14m 21s

    - Learn collage editing with the ability to select images from your gallery, use various layouts, swap and switch images, add borders, effects, and similar features as photo editing, and save your final collage without a draft option

  • Part 5

    Video Editing

    10m 8s

    - Learn video editing with versatile features including combining photos and videos, rearranging content, removing watermarks, adding music, effects, transitions, trimming, animation, chroma key, and various saving options for quality output

  • Part 1

    Live class was held at 25 Aug, 23. Recording is available.

    Instagram Reel

    1h

    - Showing the setup for reel shooting - How to set up tripod for shoot and how to use it well - We will be giving them an option for food or product - How to take close up/macro shots - How to work around different shots before and after assembly - How to trim, crop or add transitions to the clips - How to add music and put up captions and hashtags - Elaborating on some tricks for an eye catchy reel - How to add text over reels or give voice-over for reels

  • Part 2

    Live class was held at 30 Sep, 23. Recording is available.

    All About Stories

    - What to be posted on stories? - How to tag people ? - How to add links on stories? - How to add stories to highlights? - How to edit stories? - How to add songs and hashtags? - How to use Canva for story edits? - Facebook stories are synced with Instagram

  • Part 3

    Live class was held at 21 Oct, 23. Recording is available.

    Extending your Reach on Social Media

    - Understand the bio management & contact info setup. - Understanding the Instagram highlight section. - Understand how you can switch your account type. - Learn about Instagram analytics in detail.

  • Part 4

    Live class was held at 22 Nov, 23. Recording is available.

    Extending your Reach on Social Media

    - Learn how to get reach through your posts & stories. - Hands-on training to create interactive stories (Insider hacks). - Learn how to schedule a week’s content for your Instagram account. - Get in-depth knowledge about the HVO approach, the 70- 30 rule, and healthy break concept for Instagram engagement.

  • Part 5

    Live class was held at 26 Dec, 23. Recording is available.

    Extending your Reach on Social Media

    - Unlock the power: What, When, When Not, and How to Boost strategically. - Engagement Alchemy- Comments, DMs, FAQs, and Tricks: Master the art of Before and After Posting. - Posting Perfection- Social Media Calendar: Crafting a 1-Week Strategy. - Designing Static Posts on Canva.

  • Part 6

    Live class was held at 29 Jan, 24. Recording is available.

    Influencer Marketing

    - What is influencer marketing? - Types of influencers: Range and reach-wise. - Why use influencer marketing? - Influencer mistakes to avoid. - How to create an influencer marketing strategy. - How to track influencer marketing campaigns. - Create a successful influencer marketing strategy for your brand- explain via a live example. - Usual commercials in Influencer Marketing (optional).

  • Part 7

    Live class was held at 23 Feb, 24. Recording is available.

    Target Audience

    - Understanding target audience. - Analyzing competitors, creating detailed customer personas, and exploring key factors to guide targeted marketing strategies. - In-depth analysis of a relevant case study showcasing effective audience identification and targeting strategies.

  • Part 8

    Live class was held at 29 Mar, 24. Recording is available.

    Branding on Social Media

    - Understanding Branding: Define branding and its relevance in the context of social media. - Importance of Branding: Examine why branding is crucial for individuals and businesses operating in the digital landscape. - Discuss its role in building credibility, loyalty, and recognition. - Visual Aspect of Branding: Explore the visual elements of branding, including logos, color schemes, typography, and imagery. - Personality Aspect of Branding: Investigate the personality traits that define a brand’s identity. - Integrating Branding into Social Media: Discuss practical techniques for incorporating branding into social media platforms effectively.

  • Part 9

    Live class was held at 24 Apr, 24. Recording is available.

    Introduction to Ads

    - Explore how paid ads function on various social media platforms. - Discover different types of paid ads such as display ads, video ads, sponsored content, and social media ads. - Explore factors to consider when selecting the appropriate ad type, including target audience, budget, and objectives. - Understand the benefits and advantages of utilizing these platforms for advertising purposes.

  • Part 10

    27


    MAY

    Live at 12:00 PM - 1:00 PM

    Youtube Marketing

    - Discover the marketing potential of YouTube for your business, leveraging its vast reach and influence. - Tailor your content creation strategy to align with audience preferences and business objectives. - Learn effective video creation techniques and YouTube strategies to enhance visibility and engagement.

  • We are a perfect match if you are

    • Beginners Guide to Social Media suits social media enthusiast

      Social Media Enthusiast

      Anyone interested in upgrading their skill set and launching their own brand.

    • Beginners Guide to Social Media suits small business owner

      Small Business Owner

      Entrepreneurs or small business owners who want to learn how to effectively use social media to promote their products or services and engage with their target audience.

    Online Certificates to Prove Your Skills

    Alippo Course Certificate
    • ✅ Official and Validated

      Get an official certificate that is validated and verified by Alippo

    • 🎯 Share with ease

      Feel free to share this with your friends, family and customers on Whatsapp, Facebook and Instagram or in your resume

    • 🏅 Gain recognition

      Certificate with institution logo to enhance your credibility.

    Frequently asked questions

    Get your queries addressed right away

    Can I watch Beginners Guide to Social Media course recordings anytime I want?

    Yes, these Beginners Guide to Social Media course recordings will be accessible for the lifetime, and you can watch them whenever you want on the Alippo app.

    This Beginners Guide to Social Media course was previously held live and is now available as a recorded course.

    We hire the industry's top experts after multiple screening rounds. All our instructors are highly experienced and well-versed with the topics of Beginners Guide to Social Media course that they are covering.

    Yes, the recorded Beginners Guide to Social Media course contains all of the same information as the live session.

    Yes, you will get the certificate and a fully detailed free ebook with the Beginners Guide to Social Media course.

    Yes, you can make with our instructor, you can also take help from the free ebook we provide.

    For more queries please write to us at care@alippo.com

    Still confused about joining the course?

    Don't worry! We will be glad to assist you. Feel free to request a call back and someone from our team will be in touch as soon as possible.

    Why you should take this Beginners Guide to Social Media course

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    Be a part of growing community

    Join a community with like-minded people. Exchange ideas, take suggestions, and grow together.

    Get access to your Certificate

    A certificate featuring the logo of the institution that enhances your baking abilities.

    Get Study materials

    A comprehensive Baking study guide to complement your learning.

    Become an entrepreneur

    Gain the confidence and skills you need to start your own business and become an entrepreneur.

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    5.0
    Dessert Roulades
    • Baking

    Dessert Roulades

    2 Days

    ₹349

    ₹1199
    70% off
    Recorded
    4.7
    Verrines
    • Baking

    Verrines

    2 Days

    ₹299

    ₹999
    70% off
    Recorded
    4.5
    Flans & Puddings
    • Baking

    Flans & Puddings

    3 Days

    ₹99

    ₹799
    87% off
    Recorded
    5.0
    Mobile Photography
    • Baking

    Mobile Photography

    5hr 54min 7sec

    ₹499

    ₹15000
    96% off
    Recorded
    4.7
    Edible Dessert Cups
    • Baking

    Edible Dessert Cups

    2 Days

    ₹349

    ₹999
    65% off
    Recorded
    4.6
    Realistic Fruit Entremets
    • Baking

    Realistic Fruit Entremets

    4 Days

    ₹399

    ₹799
    50% off
    Recorded
    4.9
    Eclairs & Churros
    • Baking

    Eclairs & Churros

    3 Days

    ₹349

    ₹999
    65% off
    Recorded
    5.0
    Sourdough Master Course
    • Bread Courses

    Sourdough Master Course

    2+ Hours

    ₹499

    ₹2999
    83% off
    Recorded
    4.9
    Croissant Rolls & Cubes
    • Baking

    Croissant Rolls & Cubes

    4 Days

    ₹399

    ₹899
    55% off
    Recorded
    4.7
    Galettes
    • Baking

    Galettes

    3 Days

    ₹99

    ₹899
    88% off
    Recorded
    5.0
    Petit Fours
    • Baking

    Petit Fours

    3 Days

    ₹399

    ₹899
    55% off
    Recorded
    4.4
    Entremets
    • Baking

    Entremets

    3 Days

    ₹399

    ₹799
    50% off
    Recorded
    4.7
    Food Styling & Photography
    • Baking

    Food Styling & Photography

    2 Days

    ₹399

    ₹899
    55% off
    Recorded
    5.0
    Jar Cheesecakes
    • Baking

    Jar Cheesecakes

    2 Days

    ₹99

    ₹499
    80% off
    Recorded
    4.9
    Food Grade Extract Making
    • Baking

    Food Grade Extract Making

    2 Days

    ₹299

    ₹399
    25% off
    Recorded
    4.2
    French Petit
    • Baking

    French Petit

    7 Days

    ₹99

    ₹1499
    93% off
    Recorded
    4.8
    Fusion Bakes
    • Baking

    Fusion Bakes

    5 Days

    ₹349

    ₹999
    65% off
    Recorded
    4.8
    French Entremet
    • Baking

    French Entremet

    5 Days

    ₹399

    ₹399
    Recorded
    4.3
    Mango Special Desserts
    • Baking

    Mango Special Desserts

    3 Days

    ₹299

    ₹299
    Recorded
    4.1
    Croissant & Danish Pastry
    • Baking

    Croissant & Danish Pastry

    5 Days

    ₹349

    ₹349
    Recorded
    4.9
    Donuts & Puff Pastry
    • Baking

    Donuts & Puff Pastry

    5 Days

    ₹249

    ₹249
    Recorded
    5.0
    Holi Special- Fusion Desserts
    • Baking

    Holi Special- Fusion Desserts

    5 Days

    ₹249

    ₹199
    Recorded
    4.4
    Valentine's Day Baking
    • Baking

    Valentine's Day Baking

    5 Days

    ₹299

    ₹249
    Recorded
    4.9
    Choux Pastry (With Eggs)
    • Baking

    Choux Pastry (With Eggs)

    5 Days

    ₹319

    ₹499
    36% off
    Recorded
    5.0
    Christmas Special Dinner & Desserts
    • Baking

    Christmas Special Dinner & Desserts

    7 Days

    ₹349

    ₹349
    Recorded
    5.0
    Healthy Sweets & Desserts
    • Baking

    Healthy Sweets & Desserts

    5 Days

    ₹299

    ₹249
    Recorded
    3.7
    Pies and Pastries B1
    • Baking

    Pies and Pastries B1

    5 Days

    ₹199

    ₹199
    Recorded
    4.9
    Donuts & Eclairs B1
    • Baking

    Donuts & Eclairs B1

    5 Days

    ₹249

    ₹249
    Live+Recorded
    Setup Your Homemade Candle Making Business B2
    • Business Courses

    Setup Your Homemade Candle Making Business B2

    6 Weeks

    ₹6999

    ₹14999
    53% off
    Live+Recorded
    Set-up Your Home Business B3
    • Business Courses

    Set-up Your Home Business B3

    6 Weeks

    ₹10000

    ₹14999
    33% off
    Recorded
    4.8
    Professional Bread Making
    • Bread Courses

    Professional Bread Making

    2+ Hours

    ₹499

    ₹2999
    83% off
    Recorded
    4.9
    Pro Body Care & Soap Formulations
    • Product Formulation

    Pro Body Care & Soap Formulations

    40 Hours

    ₹15000

    ₹25000
    40% off
    Recorded
    4.7
    Pro Cake Making Mastercourse
    • Cake Courses

    Pro Cake Making Mastercourse

    3+ hours

    ₹499

    ₹2999
    83% off

    Keep Learning Keep Growing 🌱