Setup your Masalas, Pickles & Papad Making Business

- Upon purchasing the course masalas, pickles & papad making will be added to your account.

- Engage with the Alippo App to learn about the Group and module introductions while exploring its features.

- Complete the form with your details so our team can tailor-build your brand for a personalized and seamless experience!

- Introduction to the course & your journey with Alippo.

- his form is designed for individuals operating small-scale food businesses from their homes. The FSSAI (Food Safety and Standards Authority of India) registration process ensures compliance with food safety standards and regulations, enabling you to legally produce and sell food products from your home kitchen. Please complete the form accurately and submit the required documents to obtain your FSSAI registration certificate.

- This handbook provides detailed answers to frequently asked questions about FSSAI regulations, ensuring clarity and compliance for your food business.

- Complete this concise form to apply for GST registration for your home business. Provide essential details such as business information, turnover, and attach required documents like proof of identity, address, business ownership, and bank details. Ensure accuracy for swift processing, and declare the information's correctness before submitting.

- This handbook provides detailed answers to frequently asked questions about GST regulations, compliance, and procedures.

- Complete our logo design form to kickstart the creative process for your brand identity. Provide essential details about your vision, preferences, and style to receive a custom-designed logo tailored to your business needs.

- Discover a variety of sleek and professional business card templates tailored to suit your brand identity. Choose from an array of designs to make a lasting impression on your clients and partners.

- Discover a variety of beautifully crafted thank card templates designed to help you express appreciation and gratitude to your customers, clients, and loved ones. Choose from a range of customizable designs to convey your heartfelt thanks in style.

- Fill out the form to get customised packaging designs.

- Learning about niches, segments, and research platforms to explore and understand.

- Exploring the niche market to understand the competitive landscape and discover the most suitable products for your specific genre.

- Explore our comprehensive vendor list featuring trusted suppliers and partners for all your business needs. From ingredients to packaging, find reliable vendors to support your operations and streamline your procurement process efficiently!

- An overview of GST and its various use cases. - Learn about the GST process and its different use cases. - Process of filing GST.

- Understand the basics of business.

- Learn about business maths & various terms.

- Understanding the legal compliances and Licenses better. How do these licenses help building a stronger business foundation

- Get access to the handbook of financial literacy that is used in the video.

- Join our interactive session on costing and procurement strategies where you'll learn how to optimize expenses, negotiate with suppliers, and ensure efficient procurement practices to maximize profitability.

- Exploring cost breakdowns for both regular and luxury products to learn about optimal costing ranges.

- Explore the art and science of crafting menus that maximize profitability and customer satisfaction. Learn to strategically design, price, and present your menu offerings to drive revenue and delight your customers.

- Get access to playbook.

- Explore the fundamentals of menu engineering, learn how to optimize your menu layout, and enhance profitability.

- Dive into understanding the food cost associated with menu items and strategies to manage costs effectively while maintaining quality.

- Uncover the science behind online menus and learn strategies to optimize your digital menu for better visibility, engagement, and conversions.

- Discover how to create visually appealing menus using Canva design tools and templates to attract and engage customers effectively.

- Explore the art of designing captivating brochures, pamphlets, and posters to promote your business and offerings effectively.

- Delve into the psychology behind menu design and layout to influence customer behavior and enhance sales and satisfaction.

- What is mobile photography and why it is is important - Explore what all things needed ( table, source of light, camera/phone, tripod)

- Understand 6 types of photography (group, individual, detailed, packaging, scale, lifestyle shots) Note: All will be shown through pictures and video examples

- Get knowledge on composition ( elements to be kept in mind, like colour composition, use of lines & symmetry, action shots) - Understand the lighting & angles

- Exploring camera settings, modes, features, size, and resolutions - Discovering recommended settings for android cameras - Exploring in-built features like AF lock, cinematic effects, etc. - Exploring advanced mobile photography techniques (long exposure, panorama, HDR)

- Exploring camera settings, modes, features, size, and resolutions - Discovering recommended settings for iPhone camera - Exploring in-built features like AF lock, cinematic effects, etc. - Exploring advanced mobile photography techniques (long exposure, panorama, HDR)

- Exploring in-built editing features on mobile devices - Learning how to utilize these features effectively - Understanding the functionality of each editing tool (with emphasis on iPhone)

- Exploring tripods and camera holders - Discovering suitable backdrops and props - Exploring creative ways to make your own backdrops

- Understanding the importance of lighting - Learn how lighting can change the whole look & feel of pictures

- Learning how to capture different product shots (ingredients, packaging, scale, environment) - Experimenting with shots using water, glass, etc. - Utilizing minimal props effectively

- Learn the importance of video editing and the basics of video editing techniques. Discover recommended apps such as Adobe Premiere Pro, iMovie, and Kinemaster for video and photo editing

- Learn about InShot, an app that offers photo, video, and collage-making options, available in both paid and unpaid versions

- Learn photo editing with features like gallery import, canvas customization, text addition, filters, stickers, and saving options to gallery or as drafts

- Learn collage editing with the ability to select images from your gallery, use various layouts, swap and switch images, add borders, effects, and similar features as photo editing, and save your final collage without a draft option

- Learn video editing with versatile features including combining photos and videos, rearranging content, removing watermarks, adding music, effects, transitions, trimming, animation, chroma key, and various saving options for quality output

- Understand the elements of design

- Learn graphic editing basics, explore popular editing apps including Adobe suite, and discover the advantages of using Canva

- Discover the features and benefits of Canva, including sign-up, navigation, project creation, free vs. paid options, watermarks, subscriptions, and determining the best fit for a paid Canva account

- How to create templates on Canva

- Learn the complete process of creating visually appealing designs using templates, including template selection, backdrop editing, text customization, element integration, image uploads, alignment techniques, animations, layer management, color manipulation, and graphic design

- Learn to create unique designs from scratch by customizing elements, selecting backgrounds, and utilizing advanced editing features on a plain canvas

- Learn to design professional business cards with standard typography, logo placement, cohesive color palettes, and effective use of space while incorporating essential contact details

- Learn how to save your work in Canva in different formats such as PDF, JPG, and PNG

- Unlock the full potential of Canva for your business with advanced skills in creating and editing professional posters, menu cards, pictures, carousels, logos, and standard ad formats

- Get access to the recommended tool links required to improve your photography skills.

- In this session you'll get onboarded on zomato.

- Discover the simple steps to onboard your brand onto Meesho and understand the process easily.

- Learn about cloud kitchens, their benefits, and how to set them up. - Understand about packaging & inventory management.

- Understand how to manage inventory.

- Explore the intricacies of Instagram, from deciphering analytics to crafting captivating content. Unravel the secrets behind Instagram's algorithms and learn how to leverage insights to enhance your social media presence and engagement.

- Learn step-by-step how to create a business account on Instagram and unlock a world of opportunities for your brand. From setting up your profile to optimizing your bio and linking to your website, this guide will walk you through the process, empowering you to leverage Instagram's powerful features for business growth.

- Learn the art of crafting the perfect Instagram bio that captures attention and conveys your personality or brand essence effectively. Explore tips and tricks to optimize your bio space for maximum impact and engagement with your audience.

- Understanding about Home page, search page, explore page, reel page and Profile page on Instagram, add button

- Understand about carousels, live, collabs, prep sneak peek, frequency, sharing background instances, informal approach, keeping followers engaged

- Understand about feature-packed post creation tool that allows you to pick from a gallery, create drafts, make single or multiple selections, adjust aspect ratio, apply filters, add captions, hashtags, tag people, set reminders, explore partnerships, tag locations, include music, and easily share on other pages or Facebook

- Learn how to enable advanced post settings including scheduled posting, hidden like view counts, disabled comments, Facebook sharing, and improved accessibility

- Discover the power of carousel posts - combining visuals, filters, tags, captions, and music to engage, connect, and share on multiple platforms

- Learn about advanced settings for a post that include scheduling, hiding like view counts, disabling comments, sharing to Facebook, enabling accessibility, pinning, and editing

- Let's dive into the Stories tab and discover what they're all about, where they're visible, how often they appear, and the awesome stories that await us!

- Explore a variety of story types, including text stories, boomerangs, layouts, video stories, dual options, handsfree creations, gallery choices, and filters

- Engage in storytelling through diverse styles, editing, tagging, text, stickers, music, filters, drawing, and saving options

- The story settings include viewing options for hide and closed friends, the ability to allow message replies, options for saving and sharing, controls, and a flash option

- Learn the fundamentals of creating engaging Reels, including introduction, creating from gallery and camera, filters, music, background and sticker buttons, timing and speed control, layout customization, timer usage, dual recording, gesture control, flash utilization, and camera settings with a save option

- Learn the complete process of creating and editing a reel, including video adding, incorporating clips, pictures, music, filters, stickers, and text, reshuffling and trimming clips, adding captions and hashtags, tagging collaborators, utilizing advanced settings, and saving or sharing drafts

- Create diverse and engaging reel content by incorporating various types, planning strategically day by day, leveraging trends, utilizing transitional reels, crafting compelling storytelling, and incorporating promotional elements, with examples for inspiration

- Gain a comprehensive understanding of reel trends, including the utilization of templates, transitions, and remixing techniques, along with insights into audio management and maximizing reach through remixing

- Learn how to utilize Instagram insights and dashboard tools to analyze engagement, posting times, reach, profile activity, demographics, followers, and story insights for effective social media strategies

- Distinguishing factors between a personal profile and a business page include friends versus followers/likes, differing reach, privacy settings, and the use of a business profile for commercial or content-related purposes

- Setting up a business page involves creating a page with a name, category, location, opening hours, contact info, adding a profile photo (logo/owner), selecting a cover photo with the right aspect ratio, syncing it with the profile photo, crafting a bio, using hashtags/owner identification, adding action buttons, including a whatsApp button, enabling invite options, and managing notifications (on/off) with a specific menu option for restaurants

- Explore the features of our business page, including customizable tabs, editing options for bio, hours, privacy, settings, and pictures, along with the ability to like, message, follow, and manage posts, videos, mentions, and featured content

- Learn how to maximize engagement on Facebook by creating various post types, including text, photo, video, and link-based posts, utilizing captions, hashtags, and the boost post option to enhance the relevance and encourage interactions

- Explore the benefits of linking Instagram and Facebook, understand the process of linking through both platforms, explore options for enabling post and story sharing, understand how to check insights for shared posts, explore strategies for improving reach, and gain knowledge on the common option of deleting posts

- Explore the concept of Facebook groups, understand content sharing within groups, learn how to target specific groups based on location and interests, discover how Facebook groups work as a filtered audience base, understand the role of admins and group rules, learn effective posting strategies in groups, and explore attaching WhatsApp links to attract and engage audiences in one centralized platform

- Get acquainted with the versatile messaging platform that revolutionizes communication. In this introduction, explore the myriad features and functionalities of WhatsApp, from messaging and voice calls to multimedia sharing and group chats.

- Exploring different tools on whatsapp business

- Elevate your business communication with WhatsApp Business. This specialized account offers enhanced features tailored for businesses, including automated messages, business profiles, and tools to efficiently manage customer interactions, ensuring seamless engagement and growth.

- Explore catalogue tools on whatsapp business

- How to build a broadcast list - Understand how to promote your products

- Linking your insta and Facebook accounts to whatsapp

- Addressing customer queries, using Automate messages for quick replies, and away messages

- Explore how to share content via the status feature

- Learn about Google Business and how it differs from a website. Explore the various types of businesses on Google and understand how people find you on the platform, specifically its utility for a baking business

- Learn how to register your business on Google Business, choose the perfect category, and provide location, contact, and verification details. Also, learn how to upload pictures, write a business description, and add business hours

- Learn how to set up your business on Google, including messaging, phone number verification, and adding your website, along with integrating links to your Instagram and WhatsApp profiles

- Learn to optimize and manage your Google account efficiently, including setting up and enhancing your business presence on Google, monitoring performance, analyzing analytics, and staying updated with the latest trends while adding products and menus

- Learn about SEO and how it works for Google, explore Google Trends, and discover websites to find relevant keywords

- Learn about Google reviews and ratings, including how to gather them, their impact on performance and search results, and managing them through the Google reviews dashboard

- Setting up accounts and analyzing performance. - Creating engaging content and fostering interaction. - Planning content schedule and social media calendar. - Mastering the use of AI Co-founder tool. - Crafting compelling Instagram posts with suitable captions.

- Learn about influencer marketing: how to engage audiences with your content. - Explore ways to influence people through your content creation. - Understand the art of providing information and entertainment to grow your youtube presence.

- Learning different packaging options available for products - ⁠Outer and inner packaging for products - ⁠Best packaging trends

- Explore avenues for sales route and order prospecting through WhatsApp, various communities, B2B networks, curated hampers, and participation in exhibitions. - Understand the dynamics of each channel and how they can be leveraged to expand your reach and generate leads.

- Exploring the most suitable hamper options across various budgets. How to create an inclusive hamper experience within a limited budget.

- Exploring strategies for maximizing profits from an exhibition stall, including pre-event, during-event, and post-event promotional efforts. Learn how to leverage each stage to understand the audience better and explore methods to come out profitable.

- Understanding the maths behind a successful exhibition. - ⁠Best options to carry for any exhibition. - ⁠Best kind of hamper inclusions in different budgets.

- Explore the ideal appearance of your page, focusing on aesthetics, visual appeal, and grid layout - Categorize your content with an 80-20 ratio: 80% educational and engaging material, and 20% dedicated to marketing content

- Understand the art of storytelling through content and attracting audience

- Learn what hashtags to use and understand the hashtag engagement

- Engage in a vibrant learning experience by posing thoughtful inquiries, incorporating expressive emojis, encouraging action with clear calls-to-action, integrating relevant hashtags, and sharing compelling narratives

- Learn how to use AI tools for Instagram post captions

- How to start with Instagram ads

- Explore the initial steps to kickstart your journey into online advertising - Understand the importance of defining your advertising objectives to achieve desired outcomes - Learn the art of crafting compelling CTAs that drive engagement and conversions - Explore the process of identifying your audience based on their locations, interests, age, and gender

- Learn the art of refining your message and visuals to engage your audience effectively - Learn the art of refining your message and visuals to engage your audience effectively - Explore the nuances of when and why it’s beneficial to take down an ad campaign for strategic purposes - Understand the metrics and factors that influence boosting decisions. Explore how to optimize your boosting strategy for better results

- Explore the concept of Ads Manager - Discover the advantages of using Ads Manager over traditional boosting - Dive into the analytics available within Ads Manager - Learn about precise targeting and other effective ad creation features - Gain insights by analyzing past ad analytics to better comprehend target audience engagement

- Explore different payment methods - Learn how to add funds

- Explore new advertising opportunities, learn about different objectives, understand campaign strategies, and elaborate on campaign details in just one click.

- Explore ad settings including page selection, budget allocation, targeted locations, audience demographics, interests, and saved audience options to gain a comprehensive understanding of your advertising strategy.

- Lean about ad sets and ad audience targetting

- Explore key aspects of reading reports, such as understanding vital metrics like reach, impressions, CPM, CPA, results, landing page clicks, and video views, to gain comprehensive insights.

- Explore setting objectives and understand the process of creating lead-generating forms effectively.

- Learn how to increase your orders on Zomato.

- Familiarize yourself with platform's interface, features, and policies. - Understand how to list products effectively, manage orders, and interact with customers.

- Market Research: Use Zomato trends and demographics to refine your product offerings and target audience. - Operational Metrics: Monitor and improve kitchen times, order accuracy, and cancellations to boost efficiency. - Menu and Advertising: Implement effective menu strategies and advertising to enhance brand visibility and customer engagement.