Start Your Baking Business

Profiling

- Learn about Instagram profiling

Instagram Fundamental

- How to make a business account on Instagram

Setting Up Insta Profile

- Understand how to add a name, profile picture and build up a bio

Exploring Instagram

- Understanding the home page, search page, explore page and profile page on Instagram - Explore how to make a post or story on Instagram - Understand various types of posts (carousel, live, story, highlights)

Exploring Instagram Reels

- Understand how to make reels directly on instagram

Types of Reels

- Exploring the types of mixes and matches of audio and video to make different types of reels

Trending Topic on Reels

- Understanding the trending audio on Instagram

Remixing Reels

- Exploring reel remixes option and gathering reach

Professional Dashboard Insights

- How to read insights and professionals dashboard tools like engagement, best posting times etc.

Content Planning

- Planning reels and scheduling them on instagram

Business Page

- How to create a business page on Facebook

Difference Between Business Page & Regular Page

- How is a business page different from a regular profile

Building Up Business Profile

- Adding profile photo and cover photo with the bio for the business profile

Linking Instagram & Facebook

- Understand how to link Instagram with facebook

Business Through Facebook Groups

- Understand how facebook groups work and developing audience base from there

WhatsApp Business Account

- Understand how to make whatsapp business account

Business Tools

- Exploring different tools on whatsapp business

WhatsApp Catalogue

- Explore catalogue tools on whatsapp business

Reaching out People on Broadcast List

- How to build a broadcast list - Understand how to promote your products

Whatsapp Linking

- Linking your insta and Facebook accounts to whatsapp

Profile Optimization

- Learn how to optimize your profile using tools and techniques

Digital Catalogue

- Learn how to use digital catalogues for content marketing

Customer Support on Whatsapp

- Addressing customer queries, using Automate messages for quick replies, and away messages

WhatsApp Status

- Explore how to share content via the status feature

Elements of Design

- Understand the elements of design

Exploring Canva

- Understand different features on Canva

Canva For Business

- How to use it for your business for social media, logo making, stickers, presentations

Canva Templates

- How to create templates on Canva

Canva Editing

- How to create a design from scratch using Canva Quick tips to make your designs look good How to choose the dimensions for your designHow to create a background for your design How to add text, images and more elements For different types of posts, reels, stories

Video Editing On Canva

- How to create and edit videos on Canva

Saving Process on Camera

- Learn how to save your work in Canva in different formats such as PDF, JPG, and PNG

Basics of Google Business

- How to use google business - Understand the importance of google business

Setting Up Google Business Account

- How to create your account on google

Account Management

- How to optimise your account And How to manage your account

Keywords Reach

- Learn how to include keywords in your profile using google trends

Reviews & Reach

- Learn about writing reviews, and answering reviews - Learn how to build credibility through reviews

Google Business App

- Understand how to use google my business app to track and analyse your progress

Editing on Instagram

- Explore various aspects of video editing, including filters, aspect ratio, transitions, point of view (POV), trending video content, and creating engaging breaks in the content

Editing on Inshot

- Explore the editing picture and collages and use features for the video edits

Consultaion

- Live one-on-one interaction to clear out queries

Consultaion

- Live one-on-one interaction to clear out queries

Financial Freedom Class

- Using the finances wisely - Types of accounts - In-depth knowledge on GST

Savings Account

- Understand about savings account

GST Class

- Get detailed knowledge on GST and understand how to apply

Choosing your Category

- Recognising the vertical to scale based on market research

Explore Each Vertical

- Understand the pros and cons of each vertical

Analysing the Market Potential

- Explore potential markets in three-tier cities

Exploring Leading Menus

- Exploring the diverse culinary offerings of your city's top-rated menus

Analysing Market Demand

- Gaining insights into market trends and consumer behaviour, particularly regarding product or service availability and customer preferences

Evaluating Market Demand

- Analyzing the market and business potential of the products

USP For Business

- Understand what is a USP and why it is important for the business

USP of Your Business

- Explore how do you choose and maintain your usp

Brand Story

- How to build a brand story that effectively incorporates your Unique Selling Proposition

Marketing Through USP

- How can you effectively promote your unique selling proposition (USP) and engage consumers in your marketing efforts

Consultaion

- Live one-on-one interaction to clear out queries

Consultaion

- Live one-on-one interaction to clear out queries

Menu Build-up

- Building up a tentative menu based on our research

Dry Run

- Working out all the recipes on the menu

Check Point

- Checking up on recipe progress

Packaging forBakery

- Understand the importance of packaging in a bakery business

Choosing the Right Packaging

- What type of packaging to choose to achieve a visually appealing and durable finish while maintaining a clean and professional appearance

Packaging Investment

- From a business perspective, determining the appropriate investment amount for packaging is crucial

Packaging for Brand Identity

- How to establish a brand identity through packaging

Food Safe Packaging

- Understand what are the guidelines of FSSAI for packaging

Packaging Vendors

- Explore how to fix your packaging vendors

Packaging Inventory

- How to maintain a packaging inventory and avoid wastage or shortage

Labelling

- Understand how to label your products

FSSAI Mandates

- Explore the mandatory stables on the food packages as per FSSAI - Understand the loopholes and getaways in labelling which we should not fall for

Expert Panel

- Evaluation and solutions for the recipes sent to the taste centres

Expert Panel

- Evaluation and solutions for the recipes sent to the taste centres

Menu Build-up

- Finalising the menu based on dry run and successful testing

Brochures, Pamphlets & Posters

- Learn to make brochures pamphlets & posters for your menus

Food Inventory

- What is inventory in food business

Managing Inventory

- Why is inventory management important in a food business

Types of Inventories

- Understand the various types of inventories

Maintaining Records

- how to maintain records for the inventory

Inventory Investments

- Ensuring proper management of investments, minimizing wastage, and regularly refreshing the inventory are essential for maintaining an efficient system

Introduction to Mobile Photography

- What is mobile photography and why it is is important - Explore what all things needed ( table, source of light, camera/phone, tripod)

Types of Photography

- Understand 6 types of photography (group, individual, detailed, packaging, scale, lifestyle shots) Note: All will be shown through pictures and video examples

Basic Principles of Photography

- Get knowledge on composition ( elements to be kept in mind, like colour composition, use of lines & symmetry, action shots) - Understand the lighting & angles

Understanding your android and iPhone camera

- Understand what settings to use on iPhone - What settings in android - Explore in-built features, like AF lock, cinematic effect, etc - Learn advanced mobile photography techniques (long exposure, panorama, HDR)

Editing Mobile Photos

- Explore inbuilt mobile editing features & how to use them

Accessories for photography

- Understand basic accessories which are required for photography > Tripods > Camera holders > Backdrops > Props > Crockery & cutlery > How to make your own backdrops

Mobile Photography For Business

- How to use various angles - How & when to use the colour wheel - How to create motion shots

Product Photography

- How to click different shots like Ingredients, packaging, scale & environment shots) - Experiment with shots, use of water, glass, etc.

Catalogue Photography for E-Commerce & Commercial photography

- How to setup for catalogue or commercial photography - Use of light tent or light box & artificial lights - How to click pictures using your phone or camera

Editing Applications

- How to edit using Lightroom - Learn about Instagram reel size

Social Media (Advanced)

- Advanced in social media marketing - Content calendar marking and keeping up with the trends

Marketing Strategies

- Understand the art of storytelling through content and attracting audience

Instagram Ads

- How to boost posts and run Instagram ads

Content Canlendar

- Scheduling content for best results and content calendar review

Engagement

- Engaging with the audience - Cross-promotion

Content Tips

- Understand what types of post are good for instagram

Hashtags For Instagram

- Learn what hashtags to use and understand the hashtag engagement

Getting Smart with AI

- Learn how to use AI tools for Instagram post captions

Instagram Ads

- How to start with Instagram ads

Types of Instagram Ads

- Understand different types of ads on insta and targetting through ads

Attaching Links

- How to get swipe up or link in Instagram stories

Dealing Instagram Blocks

- Why do posts get blocked and how to avoid IG blocks

Pinning the Best

- Learn how to pin comments on top posts, pinning the best posts

Facebook Ads

- Exploring facebook ad manager

Billings & Payments

- Making an ad budget and completing swifter payments

Meta Ads

- How to run IG Ads through the Facebook ads manager

Ad Campaings

- Learn how to run ad campaigns

Ads Targetting

- Lean about ad sets and ad audience targetting

Reading Algoritham

- Increase visibility in search results through effective strategies

Facebook Events

- Creating events to market offers or put up virtual sales

Types of Posts

- Learning about the types of posts to better up our content

Running Contests

- Hosting giveaways and running contests to gather an audience for our page

Inviting Followers

- Attracting followers with regular content and activities on the page

Facebook Groups

- Learn how to do fb group marketing and gather orders

Group Monetization

- How to monetise your group and understand admin roles

Marketing Content

- Building content for campaigns to drive orders and audience

Diverting Traffic to WhatsApp

- Learn about how to use facebook and Instagram ads to divert the traffic to WhatsApp

Labels on WhatsApp

- Learn how to use labels to mark different buckets of customers

Cart on WhatsApp

- Add to cart option making the placement of orders easier

WhatApp API

- Manage a bigger crowd better

WhatsApp Marketing

- Examples showing how brands are using WhatsApp business as a marketing tool

Pro in Content

- Explore content ideas, status frequency & conversation starter

Automation on WhatsApp

- Learn about automated messages through external tools - wait /messenger

Influencers Marketing

- Getting the products called out by known popular faces

Learning from Experts

- Expert session from a known influencer face

Basic Hygine for Orders

- How to ensure the quality of orders every time

Feedback Collection

- How to earn feedback and use them for brand improvement

Testimonial Bank

- Building your marketing base through good reviews

Examples & Activity

- Working out some daily tasks and activities for order gathering

Evaluation

- Evaluating our successes and failures

Sales Tracker

- Maintaining order and sales tracker

Exhibition & Flea Market

- Explore exhibitions as a marketing platform

Reaching Out for Stalls

- Online platforms to keep track of exhibitions

Offline Connectivity for Stalls

- Explore clubs and connections to target for stalls in exhibitions

Get Togethers & Kitties

- Learn how to target offline audience

Prospecting through Social Media

- Using social media tools to reach out for bulk orders

Hashgtag as a Search Tool

- Understand Instagram prospecting using hashtags and vendor accounts

Prospecting on Facebook

- Learn about prospecting through facebook using connects and other features

Corporate Reach Outs

- Corporate prospecting through LinkedIn for corporate orders

Event Reachouts

- Reaching out to event managers for party orders

Prospecting through Google

- Google prospecting and connects

Gifting Oppurtunities

- Explore perfect hampers for each occasion to encash the best out of every festival

Online Platforms for Growth

- Expand your order horizon through these established platforms

Swiggy / Zomato Orders

- How to grab orders on swiggy zomato

Selling on Swiggy/ Zomato

- Menu building for swiggy & zomato keeping all the aspects in mind

Swiggy/ Zomato Ads

- Learn how to use ad credits on swiggy & zomato

Inventory for Quick Orders

- Get detailed knowledge on inventory preps for swiggy & zomato orders

Listing on Amazon & Flipkart

- Getting registered on Amazon & Flipkart and building an order base

Range of Products

- What products can be taken and managed for marketplace selling

Grabbing Orders

- How to grab orders from these platforms

Bestseller Products

- How to improve ratings and reviews and get listed as the bestseller product

Managing Commissions

- How to manage the commission charges and get your profits

Advertisements

- How to use ad credits and run ads

Delivery & Packaging

- How to ensure steady and firm packaging to keep your food product safe till it reaches the customer

Cloud Kitchen Set-Up

- What is cloud kitchen and its importance

Requisites for Cloud Kitchen

- - Learn about the cost and requisites for setting up a cloud kitchen

Challenges in Cloud Kitchen Set-Up

- Understand challenges and solutions faced for a cloud kitchen set up

Physical Bakery Outlet

- How to fix a physical place

Cost & Investments

- Analyze the expenses and capital requirements for establishing a retail store

Challenges Faced By Business Owner

- Understand the challenges of getting out into the market

Marketing Techqniues

- Explore marketing techniques for a physical outlet

Menu Building

- Analyzing the process of constructing a menu for a restaurant

Customer Handling

- How to serve a customer and customer retention techniques

Consultaion

- Live one-on-one interaction to clear out queries