The Perfume Maker's Business Guide

- Learn about the essence of perfume and delve into its intricate understanding.

- Understand the meaning of perfume and its creation process. - Discover how natural and synthetic scents blend with alcohol or oil. - Explore various types of perfumes, each with distinct characteristics. - Understand the intricacies of fragrance composition and classification.

- Explore various fragrance families such as floral, oriental, woody, fresh, and fruity. - Understand the defining ingredients and notes within each fragrance category. - Learn how each fragrance family evokes distinct moods and complements various occasions.

- Get detailed knowledge of fragrance families.

- Understand the criteria of perfume notes in detail.

- Explore the foundational elements of perfumes/colognes: fragrance notes, the building blocks of scent creation. - Understand how distinct scents unite to craft an alluring fragrance that suits your taste and identity. - Learn about three keynote categories: top, middle (heart), and base notes, unravelling the scent journey. - Gain in-depth knowledge of fragrance notes to guide you in selecting a scent aligned with your style and desired aroma

- Understand the concept of perfume pyramids. - Explore the importance of pyramids in perfumes.

- Understand what fragrance extraction methods are and how they are used to obtain aromatic compounds from natural sources like plants, flowers, fruits, and spices. - Explore the reasons behind fragrance extraction, which include creating essential oils, perfume ingredients, and flavors for various products like perfumes, cosmetics, and food items. - Learn about the different fragrance extraction methods available, each suited for specific raw materials and desired outcomes.

- Explore the intricate world of essential oils and natural materials, delving into their botanical and chemical properties. - Learn the techniques for extracting and processing these elements. - Understand the fundamental principles of natural perfumery, enriching your insight into crafting fragrances.

- Learn about aroma chemicals, the foundation of modern perfumery, and their synthesis. - Explore the molecular structures and roles of aroma chemicals in fragrance creation. - Understand various aroma chemical families, such as floral, fruity, woody, and musky. - Explore the trend toward natural and organic perfumery and its impact. - Develop a comprehensive understanding of fragrance chemistry and the art of crafting exceptional perfumes.

- Explore the realm of synthetic ingredients in fragrance crafting, understanding their industry impact. - Learn about the interplay between synthetic and natural components in scent creation. - Understand the technological progress driving synthetic ingredient development. - Discover how synthetic elements contribute to the innovation and popularity of distinct fragrances.

- In this session, we will explore the differences between fixatives, chemicals, and boosters in perfumes. We will examine their roles in fragrance formulation and how they contribute to the overall scent and longevity of perfumes.

- Learn the art and science of fragrance blending techniques. - Explore the fundamental principles behind crafting captivating scents. - Understand how perfumers create unique and harmonious compositions. - Explore various blending techniques to achieve well-rounded and balanced fragrances.

- Explore the factors that significantly influence fragrance longevity, gaining a comprehensive understanding of what makes perfumes last longer. - Learn practical strategies and techniques to enhance the longevity of your favorite scents, ensuring you can enjoy them throughout the day.

- Learn about the importance of considering fragrance ingredient compatibility with product formulations for different applications. - Explore the factors influencing the desired intensity and longevity of scents in various specialized products. - Understand the regulatory restrictions and safety guidelines that must be taken into account when selecting fragrances for specific applications. - Gain insights into the key considerations when choosing fragrances tailored to unique product requirements.

- Understand various types of accords: Floral, Citrus, Gourmand, and Woody. - Learn about key notes and proportions that define each accord. - Explore the combination of different notes to create unique fragrance profiles. - Discover how accords play a crucial role in crafting perfumes. - Gain insights into the art of perfumery and the science behind creating alluring scents.

- Explore the fascinating world of essential oils and aroma chemicals. - Learn the process of blending these elements to create captivating fragrances. - Understand the art of crafting harmonious scents that appeal to the olfactory senses.

- Explore the various concentration levels in perfumery, such as Eau de Cologne, Eau de Toilette, Eau de Parfum, and Parfum (Extrait de Parfum). - Understand the differing percentages of fragrance oil present in each concentration level and how it affects the intensity and longevity of the scent. - Learn about the factors that contribute to the varying strengths and staying power of perfumes at different concentration levels.

- Learn about the specific tools and materials that are essential for measuring, blending, and storing fragrance ingredients.

- Learn the essential do's and don'ts of perfume making to ensure successful fragrance creation. - Explore best practices for handling fragrance ingredients safely and effectively. - Understand formulation techniques to create well-balanced and captivating fragrances. - Gain practical knowledge on maintaining high-quality standards throughout the perfume-making process. - Explore safety guidelines to ensure a safe working environment while working with fragrance ingredients.

- Learn about the world of fragrances that are inspired by gardens. - Explore the scents commonly used in garden-inspired perfumes. - Understand the historical significance of garden-inspired fragrances. - Discover how to create your own unique perfume using these scents.

- Understanding the process of making perfumes with pre-mixed scents. - Explore the benefits of using these pre-made blends, like ease and creating complex smells without needing to know all the individual scents.

> Hawaiian Jasmine - Learn the process of making Hawaiian Jasmine perfume. - Understand the captivating scent of Hawaiian Jasmine. - Explore the unique qualities of Hawaiian Jasmine.

> Oud and spicy notes - Learn the art of crafting a captivating perfume that radiates warmth, sensuality, and exotic allure. - Understand the intriguing fragrance note of Oud (also known as agarwood) and spicy accents. - Explore the intricate and rich world of oriental scents.

> Fresh Perfume with Water Notes - Learn about fresh perfumes and their connection to water notes. - Explore the uplifting and invigorating qualities of water-inspired fragrances. - Understand the process of creating a captivating scent. - Discover how to craft a revitalizing fragrance reminiscent of a tranquil oasis.

- Discover the world of woody fragrances. - Understand Cedarwood, Rosewood, and Sandalwood scents. - Explore the rich and earthy aromas. - Learn to craft a warm, elegant, and deep perfume.

- Understanding fougère perfumes, focusing on two essential scent notes: Vetiver and Oakmoss. - Explore the aromatic and earthy qualities of these notes. - Learn to craft a timeless fougère fragrance that radiates freshness, elegance, and depth.

- Explore the essence of Musk and Civet fragrance notes. - Understand the unique and alluring qualities of these notes. - Uncover the historical importance of animalic notes in perfumery. - Learn about their connection to sensuality, warmth, and intrigue.

- Learn the proper process & formulation of Earthy Eau De Perfume. - Discover the captivating world of earthy eau de perfumes. - Immerse in rich, grounding, and natural aromas of earthy fragrance notes. - Learn to create enchanting and sophisticated earthy eau de perfume.

- Understand the characteristics of Oudh and other oriental fragrance notes. - Learn the process and formulation of men's perfume - Explore the luxurious and exotic qualities of these fragrance elements. - Learn the art of crafting a refined and commanding perfume.

- Learn the process & formulation for making women's perfume - Understand the allure, warmth, and sweetness these notes bring to fragrances. - Explore the art of crafting an elegant and alluring perfume that radiates femininity. - Learn to create enchanting scents that captivate the senses. - Explore the sensuality of Musk and Vanilla in perfume-making.

- Learn thr process & formulation for making unisex perfume - Learn about French eau de perfumes and their special traits. - Explore the importance of these perfumes in French culture. - Gain knowledge about the art of French perfumery. - Understand the elements of English notes in fragrances. - Explore how these notes create elegant and refined unisex scents.

- Learn about the captivating scents of White Musk and White Oudh. - Explore how these fragrances can be combined to make a mesmerizing perfume. - Understand the sensual qualities of these notes and how they work together. - Discover the art of making perfumes and how to choose the right scents. - Explore how to blend these fragrances to create an alluring and luxurious perfume. - Learn the secrets of balancing different fragrance notes for a captivating scent.

- Learn about Eau de Toilette and its connection to the color "Blue." - Understand how to create a captivating fragrance inspired by the refreshing aspects of "Blue." - Explore the characteristics of fresh fragrances.

- Learn about the concentration of Eau de Parfum (EDP) and how it affects fragrances. - Explore the world of sweet-flavoured Eau de Parfum and focus on the delightful Neroli note. - Understand the qualities of sweet fragrances that bring joy and freshness. - Discover the process of creating an irresistible perfume with sweetness at its core.

- Learn about the world of Eau de Cologne. - Understand the lively scents like citrus, Neroli, and Orange Crystal. - Explore how these scents make refreshing fragrances. - Discover how these scents can make you feel invigorated and happy.

- Discover the world of Eau de Fraiche, a type of fragrance known for feeling refreshing and revitalizing. - Understand how to make a captivating fragrance that mixes the pleasantness of a garden with the coolness of water. - Explore the art of crafting an alluring Eau de Fraiche that brings to mind the experience of being in a vibrant garden. - Learn to capture the invigorating feeling of a gentle water breeze in your fragrance creation.

- Explore the skill of crafting personalized solid perfumes. - Understand the process of formulating a captivating solid perfume named Queen of Night. - Learn the techniques behind creating soft floral perfumes. - Discover the art of making your own solid perfume.

- Explore the world of liquid roll-on products through an introductory session. Understand how they offer easy use and precise application. - Learn about the benefits of roll-on packaging and how it fits well with different personal care items.

- Understand the process of making a personal roll-on natural deodorant. - Explore the advantages of using natural ingredients in deodorants. - Learn how to create a deodorant that's kind to the skin and doesn't contain strong chemicals. - Gain hands-on experience in crafting your own effective and gentle deodorant.

- Understand the realm of shimmer body mists that carry the wonderful aromas of strawberries and zesty citrus orange. - Learn the process of making a cool, fruity body mist ideal for summer days. - Explore the technique of blending in shimmer particles into the mist, introducing a hint of shine and allure to the concoction.

- Learn how to make exotic Kesri Mukhallat Attar, a traditional Indian perfume. - Explore the unique characteristics that make this perfume special. - Understand the historical and cultural importance of Kesri Mukhallat Attar. - Gain knowledge about the composition of this perfume. - Explore how to apply this perfume for enhancing personal fragrance.

- Learn about non-alcoholic Eau de Parfum. - Explore the blend of Rose and Oudh fragrances. - Understand the captivating qualities of these notes. - Discover how to craft a long-lasting perfume. - Explore elegance, sensuality, and sophistication without alcohol.

- Explore the special qualities and smell of Chanel No. 5 perfume. - Discover what clones are and how they relate to perfumes. - Understand the concept of creating perfumes inspired by existing fragrances.

- Learn about the creation of a perfume inspired by Gucci Flora, a well-known floral fragrance. - Explore the special features and smell profile of Gucci Flora, and understand the important fragrance notes that make its unique scent. - Engage in the process of creativity to make a personalized perfume similar to Gucci Flora, while also adding your own touch.

- Creating a raw perfume fragrance inspired by the popular scent of cool water can be a fun and creative process.

- Explore the realm of luxury spicy Extrait de parfum. - Learn about the opulent nature of spicy fragrances and their rich qualities. - Understand the ingredients responsible for creating captivating and luxurious aromas. - Gain insights into the process of crafting an Extrait de parfum.

- Learn how packaging plays a crucial role in brand recognition. - Understand the impact of packaging on your brand's visibility and perception. - Explore the significance of labeling and its impact on brand recognition. - Learn how labeling can enhance your brand's visibility and reputation.

- Discover the world of delightful aromas. - Explore the art of making personalized room fresheners. - Learn the secrets of blending essential oils, botanical extracts, and natural ingredients. - Craft room fresheners that soothe the senses and enhance your ambience.

- Learn the art of crafting custom car gels, allowing you to add a personal touch to your car's interior. - Explore the use of safe and eco-friendly materials, ensuring a sustainable approach to car gel production. - Understand the science behind infusing delightful scents, creating a refreshing and pleasant atmosphere during your drives.

- Learn the art of crafting scented wax sachets that infuse your surroundings with delightful aromas. -Explore the world of enchanting fragrances as you create charming accessories for your drawers, closets, cars, and small spaces. - Understand the process of making scented wax sachets through a hands-on workshop with high-quality ingredients. - Discover the versatility of these delightful pouches and how they can add a touch of magic to your living spaces.

- Understand the process of creating reed diffusers that bring long-lasting delight. - Explore the world of reed diffusers, a stylish way to infuse fragrance and ambience. - Understand the process of crafting aromatic reed diffusers using basic materials and a touch of science. - Learn how to elevate your living or working space with beautifully scented reed diffusers.

- Explore the intricacies of Instagram, from deciphering analytics to crafting captivating content. Unravel the secrets behind Instagram's algorithms and learn how to leverage insights to enhance your social media presence and engagement.

- Learn step-by-step how to create a business account on Instagram and unlock a world of opportunities for your brand. From setting up your profile to optimizing your bio and linking to your website, this guide will walk you through the process, empowering you to leverage Instagram's powerful features for business growth.

- Learn the art of crafting the perfect Instagram bio that captures attention and conveys your personality or brand essence effectively. Explore tips and tricks to optimize your bio space for maximum impact and engagement with your audience.

- Understanding about Home page, search page, explore page, reel page and Profile page on Instagram, add button

- Understand about carousels, live, collabs, prep sneak peek, frequency, sharing background instances, informal approach, keeping followers engaged

- Understand about feature-packed post creation tool that allows you to pick from a gallery, create drafts, make single or multiple selections, adjust aspect ratio, apply filters, add captions, hashtags, tag people, set reminders, explore partnerships, tag locations, include music, and easily share on other pages or Facebook

- Learn how to enable advanced post settings including scheduled posting, hidden like view counts, disabled comments, Facebook sharing, and improved accessibility

- Discover the power of carousel posts - combining visuals, filters, tags, captions, and music to engage, connect, and share on multiple platforms

- Learn about advanced settings for a post that include scheduling, hiding like view counts, disabling comments, sharing to Facebook, enabling accessibility, pinning, and editing

- Let's dive into the Stories tab and discover what they're all about, where they're visible, how often they appear, and the awesome stories that await us!

- Explore a variety of story types, including text stories, boomerangs, layouts, video stories, dual options, handsfree creations, gallery choices, and filters

- Engage in storytelling through diverse styles, editing, tagging, text, stickers, music, filters, drawing, and saving options

- The story settings include viewing options for hide and closed friends, the ability to allow message replies, options for saving and sharing, controls, and a flash option

- Learn the fundamentals of creating engaging Reels, including introduction, creating from gallery and camera, filters, music, background and sticker buttons, timing and speed control, layout customization, timer usage, dual recording, gesture control, flash utilization, and camera settings with a save option

- Learn the complete process of creating and editing a reel, including video adding, incorporating clips, pictures, music, filters, stickers, and text, reshuffling and trimming clips, adding captions and hashtags, tagging collaborators, utilizing advanced settings, and saving or sharing drafts

- Create diverse and engaging reel content by incorporating various types, planning strategically day by day, leveraging trends, utilizing transitional reels, crafting compelling storytelling, and incorporating promotional elements, with examples for inspiration

- Gain a comprehensive understanding of reel trends, including the utilization of templates, transitions, and remixing techniques, along with insights into audio management and maximizing reach through remixing

- Learn how to utilize Instagram insights and dashboard tools to analyze engagement, posting times, reach, profile activity, demographics, followers, and story insights for effective social media strategies

- Distinguishing factors between a personal profile and a business page include friends versus followers/likes, differing reach, privacy settings, and the use of a business profile for commercial or content-related purposes

- Setting up a business page involves creating a page with a name, category, location, opening hours, contact info, adding a profile photo (logo/owner), selecting a cover photo with the right aspect ratio, syncing it with the profile photo, crafting a bio, using hashtags/owner identification, adding action buttons, including a whatsApp button, enabling invite options, and managing notifications (on/off) with a specific menu option for restaurants

- Explore the features of our business page, including customizable tabs, editing options for bio, hours, privacy, settings, and pictures, along with the ability to like, message, follow, and manage posts, videos, mentions, and featured content

- Learn how to maximize engagement on Facebook by creating various post types, including text, photo, video, and link-based posts, utilizing captions, hashtags, and the boost post option to enhance the relevance and encourage interactions

- Explore the benefits of linking Instagram and Facebook, understand the process of linking through both platforms, explore options for enabling post and story sharing, understand how to check insights for shared posts, explore strategies for improving reach, and gain knowledge on the common option of deleting posts

- Explore the concept of Facebook groups, understand content sharing within groups, learn how to target specific groups based on location and interests, discover how Facebook groups work as a filtered audience base, understand the role of admins and group rules, learn effective posting strategies in groups, and explore attaching WhatsApp links to attract and engage audiences in one centralized platform

- Get acquainted with the versatile messaging platform that revolutionizes communication. In this introduction, explore the myriad features and functionalities of WhatsApp, from messaging and voice calls to multimedia sharing and group chats.

- Elevate your business communication with WhatsApp Business. This specialized account offers enhanced features tailored for businesses, including automated messages, business profiles, and tools to efficiently manage customer interactions, ensuring seamless engagement and growth.

- Exploring different tools on whatsapp business

- Explore catalogue tools on whatsapp business

- How to build a broadcast list - Understand how to promote your products

- Linking your insta and Facebook accounts to whatsapp

- Addressing customer queries, using Automate messages for quick replies, and away messages

- Explore how to share content via the status feature

- Understand the elements of design

- Learn graphic editing basics, explore popular editing apps including Adobe suite, and discover the advantages of using Canva

- Discover the features and benefits of Canva, including sign-up, navigation, project creation, free vs. paid options, watermarks, subscriptions, and determining the best fit for a paid Canva account

- How to create templates on Canva

- Learn the complete process of creating visually appealing designs using templates, including template selection, backdrop editing, text customization, element integration, image uploads, alignment techniques, animations, layer management, color manipulation, and graphic design

- Learn to create unique designs from scratch by customizing elements, selecting backgrounds, and utilizing advanced editing features on a plain canvas

- Learn to design professional business cards with standard typography, logo placement, cohesive color palettes, and effective use of space while incorporating essential contact details

- Learn how to save your work in Canva in different formats such as PDF, JPG, and PNG

- Unlock the full potential of Canva for your business with advanced skills in creating and editing professional posters, menu cards, pictures, carousels, logos, and standard ad formats

- Learn about Google Business and how it differs from a website. Explore the various types of businesses on Google and understand how people find you on the platform, specifically its utility for a baking business

- Learn how to register your business on Google Business, choose the perfect category, and provide location, contact, and verification details. Also, learn how to upload pictures, write a business description, and add business hours

- Learn how to set up your business on Google, including messaging, phone number verification, and adding your website, along with integrating links to your Instagram and WhatsApp profiles

- Learn to optimize and manage your Google account efficiently, including setting up and enhancing your business presence on Google, monitoring performance, analyzing analytics, and staying updated with the latest trends while adding products and menus

- Learn about SEO and how it works for Google, explore Google Trends, and discover websites to find relevant keywords

- Learn the importance of video editing and the basics of video editing techniques. Discover recommended apps such as Adobe Premiere Pro, iMovie, and Kinemaster for video and photo editing

- Learn about InShot, an app that offers photo, video, and collage-making options, available in both paid and unpaid versions

- Learn photo editing with features like gallery import, canvas customization, text addition, filters, stickers, and saving options to gallery or as drafts

- Learn collage editing with the ability to select images from your gallery, use various layouts, swap and switch images, add borders, effects, and similar features as photo editing, and save your final collage without a draft option

- Learn video editing with versatile features including combining photos and videos, rearranging content, removing watermarks, adding music, effects, transitions, trimming, animation, chroma key, and various saving options for quality output

- Learning the concept of mobile photography - Discovering the essential tools and setup (table, light source, camera/phone, tripod) - Understanding the significance of mobile photography

- Exploring six types of photography (group, individual, detailed, packaging, scale, lifestyle shots) - Illustrating each type through pictures and video examples

- Understanding composition (considering colour composition, lines, symmetry, action shots) - Exploring lighting techniques (natural and artificial light) and their applications - Exploring different angles through live examples

- Exploring camera settings, modes, features, size, and resolutions - Discovering recommended settings for android cameras - Exploring in-built features like AF lock, cinematic effects, etc. - Exploring advanced mobile photography techniques (long exposure, panorama, HDR)

- Exploring camera settings, modes, features, size, and resolutions - Discovering recommended settings for iPhone camera - Exploring in-built features like AF lock, cinematic effects, etc. - Exploring advanced mobile photography techniques (long exposure, panorama, HDR)

- Exploring in-built editing features on mobile devices - Learning how to utilize these features effectively - Understanding the functionality of each editing tool (with emphasis on iPhone)

- Exploring tripods and camera holders - Discovering suitable backdrops and props - Exploring creative ways to make your own backdrops

- Understanding the importance of lighting - Learn how lighting can change the whole look & feel of pictures

- Learning how to capture different product shots (ingredients, packaging, scale, environment) - Experimenting with shots using water, glass, etc. - Utilizing minimal props effectively

- Setting up for catalogue or commercial photography - Understanding the usage of a light tent or light box - Utilizing artificial lights effectively - Learning how to capture professional-looking pictures using a phone or camera