Shark Tank India Season 2 witnessed some great pitches in the first two episodes, which received excellent deals from the sharks. In the third episode, a company named Atmosphere came up with the idea of producing Kombucha. They are one of
India’s first brands which produce the finest quality of
Kombuchas.
The founders of the company are two sisters named.
Ariella Blank and Rebekah Sood moved from America to India with their family in 1992. They have completed their Bachelor from the United. Their father works as a mechanical engineering professor at IIT Kanpur.
The products that the company produces are made by fermenting green tea. This green tea is fermented
using yeast and bacteria. They have diverse flavors, including kolala, mango peach, exotic lime, lychee love, and much more. They claim that the raw materials they use are authentic and organic.
Starbucks and Blue Tokai Pan India are the main two hubs through which they sell their products.
The two sisters aim to provide women with job opportunities; currently, they have 100% women employees in their factory which is situated in Delhi. A total of 14 employees work with them to produce this healthy drink. They explained how much India means to them and why do they want to produce something for this country. The sisters felt the women in India lack educational and employment facilities and hence, wanted to provide them with a sustainable option. They exhibited leadership qualities and created a benchmark for women out there to start their own business.
While pitching their brand to the sharks, they demanded for 75 lakhs for 3% equity of the company at the valuation of 25 crores. Anupam Mittal and Vineeta Singh showed interest in the company. Anupam Mittal gave an offer of 75 lakhs for 20% equity at a valuation of 3.75 crores whereas Vineeta Singh gave an offer of 30 lakhs for 10% equity of the company along with 45 lakhs debt at 12% of the company at the valuation of 3 crores.
Both the co-founders went ahead to give a counteroffer to Anupam of 75 lakhs for 8% equity at valuation of 9.38 crores. Since Anupam rejected the counteroffer proposed by the founders of the company, no final deal was done. The reason behind no deal is multiple operational and price related issues.
Atmosphere Kombucha have done a lot of research and testing before starting this brand. Currently, they are serving people in Delhi and the neighbouring areas. Since their domain is based on health and business, they find their venture to be extremely profitable. Although they were not able to get a deal from the sharks, they strongly believe that the tips shared by the sharks will help their company to grow a lot.
