Online Business

Did we crack Zomato right in March?

Navya Mehrotra

By Navya Mehrotra

  • 5 mins
  • 9th April, 2024
Did we crack Zomato right in March?

This month started off with set plans of working out the last month errors in our favour. We were due with some big targets to close our financial year with. The entrepreneurs were all charged up and so was the Alippo team to help them achieve their targets on Zomato.

The Success Achieved

We finally achieved 5 entrepreneurs who successfully closed more than 5 orders each in less than two weeks of their onboarding on the platform. We were able to successfully list 10 entrepreneurs on the platform who were set with their targets in mind.

The Rectifications from February

For Zomato success, we rectified a few issues that we faced in the month of February. Our targets and learnings helped us set the laying ground for this month’s progress. Alippo worked on the following concerns -

  • We started off early in March than in February. The onboarding process took nearly 7-10 days and so we wanted to give entrepreneurs enough time to settle their restaurants and start getting orders in the remaining days.
  •  We learned from the Menu setting issue that happened last month. The vegetarian or non-vegetarian specifications were missing for many menus which let to the rejection of many applications. This time we were extra particular to specify these details beforehand to avoid any more rejections.
  •  Another major concern that was blocking us was duplicate accounts. We faced this concern even this month too. Any prior logins are automatically recognised by Zomato and so any new accounts are rejected for onboarding.
  • Gst issue remained a new problem that we tried solving this month too. GST has different slabs for different food categories. Not just this, GST blocks the addition of any such categories that may be packaged or not in adherence to the applicable rules.

All in all, the last month’s learnings helped us efficiently improve our onboarding process.

The Order Challenge

Post the onboarding, the challenge was to get the orders now.

  • Subbulakshmi ji worked out most orders from Swiggy and Zomato. She was able to crack 12 orders. The biggest learning here was that the first month was a bit of a struggle for her but as soon as the restaurant got a month or two old, the orders started flowing in. This may be because of Swiggy or Zomato’s algorithm of keeping the new restaurants last in line and then slowly promoting them up.
  • ⁠We collected maximum reviews possible to push our restaurants up in line.
  • We collected the first 2-3 orders from our known people to push forward our restaurants and get noticed by anonymous people.

    These few things worked for us and helped us get the orders good enough in the first month itself.
    We are set for even bigger targets in April with better learnings.


Frequently Asked Questions

What kinds of support does Alippo offer to women entrepreneurs?

Alippo offers a range of support services, including skill honing, from baking & cooking to product formulation. It also helps women start businesses and provides them with ongoing support.

Women entrepreneurs can get involved with Alippo by reaching out to the startup through their website or social media channels, where they can learn about available programs and initiatives designed to support them in their entrepreneurial journey.


Did you find this blog useful? 😁

If you would like to learn more about Category, you can enroll in our category courses.

Home Bakery Business Mastercourse June Batch
  • Business Courses

Home Bakery Business Mastercourse June Batch

8 Weeks


39% off

Online Business blogs that may interest you 🤩

10 Creative Home-Based Businesses You Can Start Today

In recent years, working from home has gained tremendous popularity. With technological advancements and changing work dynamics, more and more people seek opportunities to start their businesses from the comfort of their homes. If you want to embark on a new entrepreneurial journey, here are ten creative home-based businesses you can start today.

10th July, 2023

5 min read

10 Inspiring Home-Based Businesses for Creative Entrepreneurs

Starting a home-based business offers numerous advantages for creative entrepreneurs. It allows you to turn your passion into a profitable venture while enjoying the flexibility and comfort of working from home. In this blog post, we will explore ten inspiring home-based business ideas perfect for individuals with creative talents. Whether you're an artist, designer, writer, or craft enthusiast, these ideas will help you unleash your creativity and build a successful business right from the comfort of your home.

25th July, 2023

5 min read

10 Lucrative Small Business Ideas for 2024: Empowering Startups and Women Entrepreneurs

2024 holds vast potential for small businesses and startups. Leveraging these strategic ideas, particularly for women entrepreneurs, can pave the way for success in the dynamic business environment of the year ahead.

8th January, 2024

5 mins read

7 Strategies to Increase Your Sales Online in 2023

Are you looking to optimize and boost your business sales? Here are 7 strategies you can implement to get your revenue doubled! With certain basic strategies and branding approaches, you can capitalize on this trend to improve your online sales and establish customer loyalty. We'll go through not only how to boost online sales, but also how to grow online sales quickly!

3rd January, 2023

4 Min Read