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Selling on Etsy: The Ultimate Guide

Online Business

  • 10 Min Read
  • 3rd January, 2023
Jasmeet Kaur Wilku

By Jasmeet Kaur Wilku

Selling on Etsy: The Ultimate Guide

What is Etsy and why should you sell there?

Etsy is an online marketplace that allows people to sell handmade or vintage items, as well as art and craft supplies. It’s a great place to sell if you make unique items or if you’re looking for a more alternative market to sell in. Why should you sell on Etsy? There are a few reasons why you should sell on Etsy:

1. Etsy is a well-established marketplace with a huge customer base. This means that there’s a good chance that your items will be seen by a lot of people, which increases your chances of making a sale.

2. Etsy is a very popular marketplace, which means that it’s easy to get started and there’s a lot of support available if you need it.

3. Etsy is a great platform for selling handmade or vintage items. If you make unique items, then Etsy is the marketplace for you.

4. Etsy is a great place to sell if you’re looking for an alternative market. If you’re tired of selling on mainstream marketplaces like Amazon or eBay, then Etsy is a great option.

5. Etsy is a very affordable marketplace to sell on. There are no listing fees or monthly fees, so you can start selling without spending a lot of money. 

How to set up your Etsy shop

1. Begin by registering on Etsy

• On Etsy.com, you’ll find an option to “Sell on Etsy” in the footer menu.

• Start there. On the next page, select Get Started and sign up with an email address, Google ID, Facebook ID, or Apple account.

2. Choose Shop Settings

• In this phase, you determine your primary business region, language, currency, and sales intent.

• While this is the beginning of shop customization on Etsy, choose your country and currency carefully. This later affects sales, i. H. the fee will increase if you sell in a different currency.

3. Choose a shop name

This is critical.

Etsy doesn’t offer many options for changing shop names. This, combined with the fact that it’s a community-specific eCommerce platform, leads to the need for a name that resonates with the clientele you’re trying to target.

If you have a name in mind, great! If not, you can choose from the available options Etsy displays on this page.

4. Stock your shop

At this stage, you must enter the product details one by one.

Selecting the Add an Entry option will take you to a new menu page. Here you can add all kinds of listing details including the following.

• Photos

• Videos

• Title

• Category

• Description

• Information on the production partner

• Keywords

• Used material

• Price per quantity

• Variations

• Delivery Postage Options

• Customs information

• Product Size and Weight

• Postage price

For each entry, you can add all these details. For photos, you need product shots from all angles during use and a photo that represents the size and scale. You can also add informative videos about the product, its manufacturing process, and its unique features.

Note that Etsy only allows 5-15 second videos with no sound. The ideal resolution is 1080p or higher.

Likewise, you must take the photos in natural light, show how they will be used, and present the photo against a clean background.

5. Choose the payment details

• This is the stage where Etsy asks for your bank details, social security number (SSN), address, bank location, name, and date of birth.

• Using this feature set gives you the benefit of secure payments while ensuring your buyers have multiple payment options.

6. Add billing information

Depending on your country or the country where your company is based, you may need to enter valid billing information at this point. The credit card you enter may be used for identification, authorization and billing of fees and commissions.

7. Establish shop security

This is the final and final stage of Etsy shop creation.

Security is a big issue for all types of online marketplaces. Even more for Etsy, because here you are responsible for many security firewalls.

Etsy gives you three security settings to set up.

• Two-Factor Authentication

• Login notification

• Login history

Enable these settings. Choose your passwords carefully and change them every few weeks.

And update Etsy if you use it on mobile to stay up to date with the latest security patches.

How to promote your Etsy shop

This comprehensive guide will walk you through everything you need to know about promoting your Etsy shop, from choosing the right keywords to getting started with advertising.

• Choosing the right keywords is essential for any business, but it’s especially important on Etsy.

Etsy is a search-based platform, which means that potential customers will find your shop through the keywords you use to describe your products. Think about the words that potential customers would use to search for your products, and make sure to include them in your shop’s titles, tags, and descriptions.

• In addition to using relevant keywords, it’s also important to use clear and concise language in your descriptions. Potential customers should be able to understand what your products are without having to read through a long, convoluted description.

• Once you’ve optimized your shop for search, it’s time to start thinking about advertising. Etsy offers several different advertising options, including Etsy Ads and Promoted Listings.

• Etsy Ads are a great way to get your products in front of potential customers who are already searching for items like yours on Etsy. You can set a daily budget for your Etsy Ads, and you’ll only be charged when someone clicks on your ad.

• Promoted Listings are another great way to get your products in front of potential customers. With Promoted Listings, you can choose to have your listings appear at the top of Etsy’s search results for certain keywords. You’ll be charged a fee for it.


Frequently asked questions?

Is selling on Etsy worth it?

Selling on Etsy is worth it in 2022 because it's one of the fastest, cheapest, and easiest ways to get your handmade products online and add a shopping cart feature. It's also a low-risk option compared to building a website.

You can open an Etsy shop with no money, but the Etsy platform requires a 1500rs per item listing fee that you must pay when the product sells. If your items aren't made to order, Etsy shop owners can get started for free.

The amount of money you can make on Etsy depends on what you're selling, how much time and effort you put into making your shop a success, and how quickly your products are in demand. You can make anywhere from Rs 1,00,000 to Rs 10,00,000 or more in your first year.

The fees of Etsy vary, In 2018, Etsy increased transaction fees from 3.5% to 5%. And they just announced that those fees will increase again from 5% to 6.5% on April 11, 2022.

Selling on Etsy is not easy. It's not easy, and it's not a get-rich-quick scheme. It's a sales platform that can be used by those who have enough drive to jump in and give it a try.

Etsy does not require a business license to sell on it, but you must comply with local business registration laws. If you are the sole owner of your business in India, you do not need to register your business if you use your legal name as the business name.


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