In today's digital age, shopping has transformed. With just a few clicks, you can purchase anything from the comfort of your home. E-commerce, the practice of buying and selling goods or services online, is reshaping the retail landscape.
Our blog explores this exciting world. We'll cover the latest trends, share practical tips for online sellers, and provide insights into the technologies driving this sector. From setting up an online store to advanced sales strategies, our content is designed to be both informative and actionable.
In this blog, we aim to explore the multifaceted world of e-commerce. We’ll delve into the latest trends, share practical tips for online sellers, and provide insights into the technologies driving this sector forward. From understanding the basics of setting up an online store to advanced strategies for boosting sales, our content is designed to be informative and actionable.
Once you get listed on e commerce platform , the next challenge is getting sale. This is where the main picture comes in role. To get sale , you need to follow multiple steps which affects you visibility ,your performance on platform. We will go through all the pointers which a seller should follow to enhance their store and boost their sale. Lets get started.
1. Product Image
It's very important to showcase your product in the best possible manner to your customer so that they click on your product.
Here are the pointers which you should follow to deliver the best quality of your product image.
Front Facing Product Picture:
Ensure a clear, straight-on photo of the product. This image should be well-lit and free from distractions to provide a detailed view of the product's front.
Here are few product images of our onboarded seller Neha Gaur as an example.
Product in Use:
Show the product being used in a real-life scenario. This helps customers understand how the product functions and its benefits in practical situations.
Close-Up Shot:
Provide detailed images of the product to showcase its quality and unique features. Close-ups can highlight the material, texture, and intricate details that might be missed in standard photos.
Different Angles:
Include images from various angles to give customers a comprehensive view of the product. This can include top, bottom, side, and back views to ensure no detail is overlooked.
Here are some examples of images clicked from Top( 90 degree) and Side (45 degree).
Top angle (90 degree)
Side angle
Lifestyle Images:
Present pictures of the product in a relevant lifestyle setting. For example, if selling furniture, show it in a beautifully decorated room. This helps customers visualize the product in their own lives.
Scale and Proportion with benefits:
Provide images showing the product's size in relation to common objects (like a hand, coin, or book).You can also provide image showing benefits of your product. This helps customers get an accurate sense of the product's dimensions and usecase.
Here are a few product images from our newly onboarded seller, Aishwarya, on e-commerce platform.
2. Delivery Cost Management
Here are the pointers on how you can manage delivery cost for your product-
Opt for Free Shipping:
Offering free shipping can significantly boost sales as customers are often deterred by high shipping costs. Consider incorporating shipping costs into the product price if necessary.
Below is an example of one of our onboarded seller Priya Garg who has few product under free shipping and few are not. The shipping cost is usually high which make the customer loose interest in your product. Hence it's advised to go with free shipping always.
Choose Complementary Products:
Bundle complementary products to save on shipping costs. For example, sell a set of related items together (e.g., a camera with accessories), which can also increase the average order value.
Below is an example of our onboarded seller Neha Gaur selling complimentary products in combo.
Negotiate with Carriers:
Establish relationships with shipping carriers and negotiate better rates based on the volume and frequency of your shipments. This can reduce shipping costs and improve margins.
3. Product Pricing
Your product competes with thousands of same product on e commerce platform so its very important to maintain the price range to be in competition. Follow the pointers below to decide your product price with utmost efficiency.
Competitor Analysis:
Regularly research the prices of similar products offered by competitors. Understanding the market landscape helps in setting competitive prices that attract customers while ensuring profitability.
Below are some feedbacks of sellers who saw changes after doing research altered their pricing.
Market Demand:
Analyze the demand for your product. Use tools like Google Trends, keyword research, and customer surveys to gauge interest and adjust pricing accordingly.
The image below shows interest over time of people for Toner( cosmetic product).
Source : Google Trends
The image below shows interest of people region wise for Toner( cosmetic product).
Source : Google Trends
The image below shows comparison of interest of people region wise for Toner( cosmetic product).
Source : Google Trends
Cost-Based Pricing:
Calculate the total cost of producing and delivering your product, including production, shipping, and marketing expenses. This helps determine the minimum price needed to cover costs and achieve desired profit margins.
You can use the below links to calculate your product price.
https://shoppiko.com/tool/product-price-calculator
https://thegstco.com/pages/ecommerce-profit-
Value-Based Pricing:
Set prices based on the perceived value of the product to customers. If your product offers unique features or benefits that are highly valued, you can price it higher than competitors.
Below is an image showing product - Makeup desk organizer with Mirror. This is an example of giving a slight unique touch to your product so that it adds to the customer needs and also makes your product look more useful.
Promotional Pricing:
Offer temporary discounts, sales, or special deals to attract customers and boost sales. Limited-time promotions can create urgency and drive quick purchases.
Below is the feedback of one of our seller who got bulk combo sale after giving discount offers for correct product.
4. Sales Program
Participating in sales programs on e-commerce platforms is a strategic move that can lead to increased visibility, higher conversion rates, competitive advantage, and improved brand awareness. It also provides opportunities to clear inventory, build customer loyalty, drive traffic, and gain valuable insights into market trends. Leveraging these events can significantly contribute to the growth and success of your e-commerce business. Here are the pointers on how to add your products to the sales program to attain maximum interaction and sale.
Below is an example of sales program of meesho.
Exclusive Discounts:
Offer exclusive discounts to certain customer segments, such as first-time buyers, newsletter subscribers, or loyalty program members. This can incentivize purchases and foster customer loyalty.
Limited-Time Offers:
Create a sense of urgency with limited-time offers. Highlighting that a discount or special deal is available for a short period can encourage customers to act quickly.
Below is an example of limited time offer given by seller for creating urgency.
Source : Amazon
Loyalty Programs:
Implement loyalty programs that reward repeat customers with points, discounts, or special perks. This encourages repeat purchases and strengthens customer relationships.
One of our onboarded seller Ankita whose product were promoted by meesho as as result of participation in Loyalty program.
Below is an example of Loyalty programs for meesho.
Seasonal Promotions:
Plan promotions around holidays, seasons, or special events. Aligning sales with customer buying patterns can increase relevance and effectiveness.
5. Product Order Management
Efficient product order acceptance, packing, and sending are crucial for ensuring customer satisfaction and operational success. Timely order acceptance ensures that orders are processed promptly, reducing delays and enhancing customer trust. Proper packing techniques, using suitable materials, protect products during transit, minimizing damage and returns. Accurate labeling and manifesting streamline the shipping process, ensuring orders are correctly dispatched and easily trackable. By prioritizing these steps, businesses can improve delivery speed, maintain product integrity, and provide a positive customer experience, ultimately driving repeat business and building a strong reputation.
Timely Order Acceptance:
Accept and process orders on the same day they are received to ensure prompt fulfillment. Quick processing improves customer satisfaction and can lead to positive reviews and repeat business.
Label and Manifest Download:
Efficiently manage shipping by downloading one copy of the label and two copies of the manifest for each order. This ensures accurate and organized shipping processes.
Below are the samples of Label and Manifest attached.
Inventory Management:
Keep a close eye on stock levels to avoid overselling or stockouts. Use inventory management software to track product availability and anticipate restocking needs.
Order Tracking:
Provide customers with tracking information for their orders. Keeping customers informed about their order status enhances their experience and builds trust.
Example of one of our seller giving regular updates of order done to her customer.
6. Account Promotion
Promoting your e-commerce account is important to get more customers, increase sales, and make your brand known. Good promotion brings more people to your online store, helps your products stand out from the competition, and builds trust with shoppers. Using methods like social media, influencers, email newsletters, and special offers can help you reach more people, keep customers interested, and encourage repeat business, leading to long-term growth and success.
Thank You Cards:
Include personalized thank you cards in orders to express gratitude and enhance the customer experience. This small gesture can leave a lasting positive impression and encourage repeat purchases.
Sample thankyou card
You can also make your own thankyou card of purchase online. Below are the links that you check for thankyou cards design.
Offline Customer Promotion:
Leverage your offline customer base to promote your e-commerce platform. Word-of-mouth marketing from satisfied offline customers can drive online traffic and sales.
Social Media Engagement:
Actively engage with customers on social media platforms. Respond to comments, share user-generated content, and run social media campaigns to build a community and increase brand awareness.
Influencer Partnerships:
Collaborate with influencers who resonate with your target audience. Influencers can help reach a broader audience and add credibility to your brand.
Email Marketing:
Use email marketing campaigns to keep customers informed about new products, promotions, and updates. Personalized emails can drive engagement and sales.
SUMMARY -
This comprehensive pointers outlines essential strategies for improving various aspects of your e-commerce platform.. By focusing on several important areas, you can enhance customer satisfaction and drive sales growth.
First, use clear and attractive product images. Good photos help customers see exactly what they're buying, which can increase their confidence in your products.
Second, manage delivery costs effectively. Offering free or low-cost shipping can make customers more likely to complete their purchases.
Third, set competitive prices by researching what similar products cost and considering what customers are willing to pay. Offering discounts and promotions can also attract more buyers.
Fourth, participate in enticing sales programs. Sales and special offers can encourage customers to buy more and return for future purchases.
Fifth, handle orders efficiently. Quickly accepting orders, packing items carefully, and providing tracking information ensures customers receive their purchases on time and in good condition.
Finally, actively promote your account. Use social media, email newsletters, and other marketing strategies to reach more customers and keep them engaged with your brand.
By implementing these strategies, you can build a strong and successful e-commerce business that is sustainable and profitable in the long run.
Few Seller success stories :
