Product Formulation

Nabhi Sutra: Shark Tank India Season 3

Prachi Sharma

By Prachi Sharma

  • 5 mins read
  • 1st February, 2024
Nabhi Sutra: Shark Tank India Season 3


Nabhi Sutra, an Ayurvedic company, is dedicated to crafting high-quality, pure, and natural oils following Ayurvedic practices and authentic guidelines. Founded by Vaibhav Shah and Swati Vakharia, Nabhi Sutra seeks to revolutionize contemporary treatment methods, advocating for the preservation of traditional and age-old natural treatment approaches. Notably, all their products hold FDA certification, guaranteeing 100% natural ingredients. The formulations encompass pure essential therapeutic oils, cold-pressed oils, and Ayurveda Siddha oils. The founders, Vaibhav Shah and Swati Vakharia, appeared on Shark Tank India season 3 to showcase their Ayurvedic brand. During the pitch, they highlighted ancient Ayurvedic techniques, aiming to reintroduce these traditional practices to a broader audience.

StartupNabhi Sutra
FoundersVaibhav Shah and Swati Vakharia
Ask₹ 60 lakhs for 3% equity
Final DealNo Deal
Sharks OnboardedNo Deal

All About the Pitch

With a customer base exceeding 3 lakh, they presented a range of nine oils targeting different diseases and ailments. Vaibhav emphasized the products' natural composition, free from side effects and approved by the Ministry of Ayush and FDA. They were seeking funding of INR 60 lakhs for 3% equity at a valuation of INR 20 crores.

The Sharks engaged in insightful discussions, with Namita Thapar expressing her belief in Ayurveda and Homeopathy. She questioned the basis for trusting Nabhi Sutra, given the industry's reliance on trust. In response, Swati detailed their business journey and the presence of an expert team supporting their claims.

Anupam Mittal delved into the working process of their oils and their effectiveness. Peyush Bansal inquired about the addition of cream to their product segment, while Aman Gupta raised concerns about the niche market's limited scope, anticipating long-term challenges. Despite the discussions, Nabhi Sutra failed to secure an investment deal on Shark Tank India.

Namita Thapar, citing doubts about scalability and profitability, opted out of the deal. Consequently, Nabhi Sutra did not receive funding from the judges, highlighting challenges in their business process and growth potential.

Takeaways From the Pitch

From Vaibhav Shah and Swati Vakharia's pitch on Shark Tank India, several skills and insights can be gleaned:

Product Knowledge: They demonstrated in-depth knowledge about their Ayurvedic products, showcasing familiarity with ingredients, formulations, and their therapeutic benefits.

Regulatory Compliance: Highlighting FDA certification and approval from the Ministry of Ayush showcased their understanding of the importance of adhering to regulatory standards in the healthcare industry.

Business Journey Storytelling: Sharing their entrepreneurial journey, including challenges and milestones, helped build a connection with the Sharks, demonstrating resilience and commitment.

Team Management: Swati's mention of having a team of experts supporting their claims highlighted their ability to assemble and manage a competent team, instilling confidence in the business's capabilities.

Handling Investor Queries: Responding to queries from the Sharks, including questions about trust, scalability, and product effectiveness, showcased their ability to handle tough questions with confidence and transparency.

Industry Knowledge: Vaibhav and Swati's pitch demonstrated a deep understanding of the Ayurvedic and natural health product industry, including current challenges and growth potential.

Resilience: Despite facing scepticism from some Sharks and not securing an investment, the founders remained composed and resilient, an essential trait for navigating challenges in entrepreneurship.

Overall, the pitch highlighted a combination of business acumen, industry knowledge, effective communication, and adaptability, showcasing the skills necessary for entrepreneurs seeking investment in a competitive environment like Shark Tank.


Frequently Asked Questions

What sets Nabhi Sutra apart from other Ayurvedic product brands?

This question aims to understand the unique selling points and distinguishing factors that make Nabhi Sutra stand out in the competitive market of Ayurvedic products. It could delve into the specific ingredients used, the authenticity of ancient techniques, or the company's commitment to natural and FDA-certified formulations.

This question addresses the skepticism expressed by Namita Thapar regarding the long-term viability and growth potential of Nabhi Sutra. Exploring how the founders have strategized and planned for scalability and profitability post-pitch provides insights into their business acumen and adaptability.

Given that Nabhi Sutra promotes the application of their oils through belly buttons, this question seeks to understand the rationale behind this practice and how the founders ensure the efficacy of this application method. It could explore the scientific basis, historical context, and customer feedback supporting this unique approach.


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