In the latest episode of Shark Tank India, an entrepreneur from a small village in Uttar Pradesh captured the attention of the Sharks with his company, Barosi. Durlabh Kumar Rawat, the founder, made an unforgettable pitch that showcased his passion for organic and natural products, and his desire to bring the simple pleasures of life to every household in India.
Barosi is a company that prides itself on its commitment to the traditional way of life, where people take the time to enjoy the simple things, like reading under a neem tree or savoring a hand-made roti with butter. The company produces a range of organic products, including milk, ghee, butter, pickle, filter coffee, and oil, among others.
Mr. Rawat's vision for Barosi is to create a link between India and Bharat, to make organic and natural products available to every household, no matter where they are. His passion for the environment and the health of his fellow countrymen is what drives him to create high-quality, healthy products that are free of harmful chemicals and pesticides.
During his pitch, Mr. Rawat revealed that 70% of his sales come from milk, 20% from ghee, 4% from only, and 6% from other products. Barosi has a total of 23 SKUs, and the products are available on their website as well as various marketplaces. The company's revenue has been steadily increasing, with sales of 1.28 crore rupees in the financial year 18-19, 2.23 crore rupees in the financial year 19-20, 4.06 crore rupees in the financial year 20-21, and 4.7 crore rupees in the financial year 21-22.
Mr. Rawat asked for an investment of 50 lakhs for a 2% equity stake in the company. He believes that the investment will help him reach more customers and expand his product range. The Sharks were impressed with the company's revenue growth and the fact that the majority of sales are from B2C. However, none of the Sharks made an offer, and Mr. Rawat left the Tank without a deal.
Despite not securing an investment, Mr. Rawat remains optimistic about the future of Barosi. He believes that his company has the potential to make a real difference in the lives of people across India, and he is determined to make that happen.
In conclusion, Barosi is a company that is committed to bringing the simple pleasures of life to every household in India. With its range of organic and natural products, Barosi is making a real difference in the lives of its customers, and its commitment to the environment and the health of its fellow countrymen is truly inspiring. While Mr. Rawat did not secure an investment in Shark Tank India, his passion and dedication to his company are sure to take Barosi to new heights in the future.
There are several key learnings that businesses can take away from Barosi's pitch on Shark Tank India that can help them grow:
- Be passionate about your product: Mr. Rawat's passion for organic and natural products was evident in his pitch. He truly believes in the benefits of these products and is committed to making them available to as many people as possible. When you are passionate about your product, it shows, and it can help you to win over investors and customers alike.
- Focus on revenue growth: Barosi's revenue has been steadily increasing over the years, which is a testament to the quality of its products and the effectiveness of its marketing strategy. Businesses should focus on revenue growth as a key metric for success, and should constantly be looking for ways to increase their sales.
- Understand your customer: Barosi's focus on B2C sales is a reflection of their understanding of their customer base. By knowing who its customers are and what they want, Barosi can create products that meet their needs and keep them coming back for more. Businesses should take the time to understand their customers and tailor their products and marketing strategies accordingly.
- Have a clear vision and mission: Mr. Rawat's vision for Barosi is to create a link between India and Bharat and to make organic and natural products available to every household in India. This clear vision and mission give the company a sense of purpose and direction and help to guide its decision-making. Businesses should have a clear vision and mission that they can communicate to their stakeholders and should use these as a guiding force for their operations.
- Be open to feedback and learning: While Mr. Rawat did not secure an investment in Shark Tank India, he remained optimistic about the future of Barosi. He was open to feedback from the Sharks and was willing to learn from their insights. Businesses should also be open to feedback and should constantly be looking for ways to improve their products and operations.