In the latest episode of Shark Tank India Season 2, the mother-son duo behind The Simply Salad wowed the investors with their fresh and healthy take on salads. Soham and Payal Pathak's innovative approach to creating delicious salads with an Indian twist caught the attention of the Sharks, and they were eager to invest.
With an ask of ₹30 lakhs for 10% equity, the Sharks were intrigued by the potential of this Ahmedabad-based cloud kitchen. The Simply Salad offers affordable, weekly and monthly subscriptions for their mouth-watering salads that are packed with protein, vitamins, fiber, low fat, and low carbs. It's no wonder they've fulfilled 35,000 orders to date, with 80 to 90 orders being delivered on a daily basis.
In the end, it was Aman and Vineeta who sealed the deal with an offer of ₹30 lakhs for 10% equity at a valuation of 3 crores. With a gross margin of 64% and a net margin of 47%, The Simply Salad is well on its way to achieving its vision of delivering healthy and tasty salads to every home in India.
Watching the mother-son duo of The Simply Salad pitch their business on Shark Tank India was not only inspiring but also enlightening for Alippo, a platform for housewives to grow and support their businesses. Alippo recognizes the value of healthy and tasty food options in today's fast-paced world. The Simply Salad's innovative approach to salads that are both delicious and healthy is a testament to the growing demand for such food choices.
ALIPPO LEARNINGS:
There are several key learnings from The Simply Salad's success story that can be helpful for businesses:
- Focus on providing healthy and delicious products: The Simply Salad's innovative approach to salads with an Indian twist shows that businesses can stand out by offering unique and delicious products that cater to customers' health needs.
- Offer affordable subscription plans: The Simply Salad's affordable weekly and monthly subscription plans make it easy for customers to regularly enjoy their products, which can lead to higher customer loyalty and retention.
- Have strong gross and net margins: The Simply Salad's strong gross and net margins are good examples to the business's profitability and potential for growth. Businesses should aim to maintain strong margins to ensure long-term success.
- Be open to investment opportunities: The Simply Salad's successful pitch on Shark Tank India led to a valuable investment from Aman and Vineeta. Businesses should be open to seeking funding opportunities to help accelerate growth and achieve their goals.
- Deliver exceptional customer service: The Simply Salad's ability to fulfill 35,000 orders and deliver 80 to 90 orders daily is an evidence to their commitment to providing excellent customer service. Businesses should prioritize customer satisfaction to build a loyal customer base and drive growth.
