Online Business

The Cinnamon Kitchen: Shark Tank India Season 3

Prachi Sharma

By Prachi Sharma

  • 5 mins read
  • 25th January, 2024
The Cinnamon Kitchen: Shark Tank India Season 3


The Cinnamon Kitchen, founded by the confident and humorous entrepreneur Priyasha Saluja, appeared in Season 3 Episode 2 of Shark Tank India. 

She was looking for ₹60 Lakhs for 2% equity, ultimately securing a deal with Shark Aman Gupta for ₹60 Lakhs for 5% equity. The company specializes in plant-based, gluten-free, and dairy-free healthy snacks, along with made-to-order fresh cakes. Focused on more than 40 products, their star item is the Fudge made with vegan dark chocolate dates, available both online and in retail, including Amazon. 

StartupThe Cinnamon kitchen
FounderPriyasha Saluja
Ask₹60 lakhs for 2% equity
Final Deal₹60 lakhs for 5% equity
Shark OnboardedAman Gupta

All About the Pitch

Priyasha Saluja is the Founder of The Cinnamon Kitchen in Noida, Uttar Pradesh. She studied at Delhi University and worked in the Marketing department for Dentsu Aegis Network before starting her brand. Priyasha began with an investment of Rs 50,000 in September 2019. In the first year, her sales were Rs 1,40,000, and they steadily grew to Rs 6 crore this year. For the fiscal years 2023 and 2024, the sales were Rs 1.3 crore.

Feedback from shark Vineeta and Anupam included concerns about packaging and labelling. Priyasha explained that the brand’s focus is more on good quality to boost customer repeat percentage. When Shark Namita Thapar asked about scaling, Priyasha mentioned her focus on expanding platforms like Blinkit to other cities like Bangalore and Mumbai, along with deals signed with airports.

Aman offered Rs 10 lakhs for a 2% share in the company and an additional Rs 50 lakhs as debt with 12% interest over two years. Upon hearing the offer, she asked if Aman could consider an equity-only arrangement. Aman revised his offer to Rs 60 lakhs for a 5% equity stake, and they agreed on this final deal.

Takeaways From the Pitch

Here are the learnings from Priyasha Saluja's pitch on 'Shark Tank India' for "The Cinnamon Kitchen

1. Clarity in Presentation: Priyasha effectively communicated her business model, emphasizing the focus on plant-based, organic, and gluten-free treats. 

2. Product Sampling: Priyasha wisely offered product samples during the pitch, allowing the investors to experience the quality firsthand. This can be a powerful strategy to showcase the value of your product or service.

3. Addressing Concerns: When faced with feedback about packaging and labelling, Priyasha acknowledged the issues and explained the primary focus on packaged goods. As an entrepreneur, being receptive to feedback and having solutions ready demonstrates adaptability and a proactive approach.

4. Business Scalability: Priyasha discussed plans for scaling the business through distribution, extending product shelf life, and expanding into different cities. Showing a clear path for business growth is crucial when seeking investment.

5. Online Presence: She mentioned the availability of products online and on popular platforms like Amazon and Blinkit. Establishing a strong online presence is essential for modern businesses, 

6.  Dealing with Investor Queries: Priyasha handled questions about scaling and distribution effectively. As an entrepreneur, being prepared to answer questions about your business strategy and plans is key when seeking investment.


Frequently Asked Questions

What makes The Cinnamon Kitchen's snacks stand out?

The Cinnamon Kitchen distinguishes itself with plant-based, gluten-free, and dairy-free healthy snacks. The star product, Fudge made with vegan dark chocolate dates, is a notable highlight among their diverse menu of over 40 items.

Customers can conveniently purchase The Cinnamon Kitchen's products both online and in retail. The company has a strong online presence, and their offerings are available on platforms like Amazon providing easy access for those looking to indulge in their plant-based snacks and fresh cakes.

During their appearance on Season 3 Episode 2 of Shark Tank India, The Cinnamon Kitchen, led by founder Priyasha Saluja, sought ₹60 Lakhs for 2% equity. The deal was ultimately struck with Shark Aman Gupta, who invested ₹60 Lakhs for a 5% equity stake.


Did you find this blog useful? 😁

If you would like to learn more about Category, you can enroll in our category courses.

Become a Professional Baker B13
  • Business Courses

Become a Professional Baker B13

4 months


12% off

Online Business blogs that may interest you 🤩

A simple guide on how can women start an online teaching business

Many successful women have built thriving online teaching businesses, showcasing that it's immense potential.

8th December, 2023

10 mins read

B2B Company का Online business कैसे करें

B2B Company का Online business कैसे करें B2B E-commerce, जिसे अक्सर business-to-business electronic commerce के रूप में जाना जाता है, Electronic खरीदारी के माध्यम से व्यवसायों के बीच Products या सेवाओं की बिक्री है। चूंकि Order Electronic रूप से पूरे किए जाते हैं, डीलर, निर्माता, निर्माता और अन्य प्रकार के B2B विक्रेता अपनी क्रय गुणवत्ता और उत्पादकता बढ़ाते हैं अपना B2B E-commerce Project शुरू करने के लिए वह सब कुछ खोजें जो आपको जानने और करने की आवश्यकता है। यदि आप अपनी पहली E-commerce website लागू कर रहे हैं तो यह चरण-दर-चरण Guide आदर्श है

8th January, 2023

4 Min read

10 Creative Home-Based Businesses You Can Start Today

In recent years, working from home has gained tremendous popularity. With technological advancements and changing work dynamics, more and more people seek opportunities to start their businesses from the comfort of their homes. If you want to embark on a new entrepreneurial journey, here are ten creative home-based businesses you can start today.

10th July, 2023

5 min read

10 Inspiring Home-Based Businesses for Creative Entrepreneurs

Starting a home-based business offers numerous advantages for creative entrepreneurs. It allows you to turn your passion into a profitable venture while enjoying the flexibility and comfort of working from home. In this blog post, we will explore ten inspiring home-based business ideas perfect for individuals with creative talents. Whether you're an artist, designer, writer, or craft enthusiast, these ideas will help you unleash your creativity and build a successful business right from the comfort of your home.

25th July, 2023

5 min read

10 Lucrative Small Business Ideas for 2024: Empowering Startups and Women Entrepreneurs

2024 holds vast potential for small businesses and startups. Leveraging these strategic ideas, particularly for women entrepreneurs, can pave the way for success in the dynamic business environment of the year ahead.

8th January, 2024

5 mins read

7 Strategies to Increase Your Sales Online in 2023

Are you looking to optimize and boost your business sales? Here are 7 strategies you can implement to get your revenue doubled! With certain basic strategies and branding approaches, you can capitalize on this trend to improve your online sales and establish customer loyalty. We'll go through not only how to boost online sales, but also how to grow online sales quickly!

3rd January, 2023

4 Min Read