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How to sell on IndiaMART: A step-by-step guide

Online Business

  • 12 Min Read
  • 3rd January, 2023
Jasmeet Kaur Wilku

By Jasmeet Kaur Wilku

How to sell on IndiaMART: A step-by-step guide

Why selling on IndiaMART is a good idea

In this blog, we’ll show you how to sell on IndiaMART step by step. IndiaMART is one of the largest online marketplaces in India. It’s a great platform for businesses of all sizes to sell their products.

Here’s why selling on IndiaMART is a good idea:

1. IndiaMART has a large customer base. With over 60 million buyers, IndiaMART is a great place to sell your products. You’ll be able to reach a large audience of potential customers.

2. IndiaMART is easy to use. IndiaMART is easy to use, even if you’re not a tech-savvy person. You can create a listing for your product in just a few minutes.

3. IndiaMART is free to use. Yes, you read that right! IndiaMART is free to use. You don’t have to pay any listing fees or commissions on sales.

4. IndiaMART offers great customer support. If you have any questions or need help, IndiaMART’s customer support team is always available to help.

How to set up your IndiaMART seller account

Eligibility to become an IndiaMART seller

It is necessary to meet certain standards to obtain IndiaMART registration which is detailed below:

1. To become an IndiaMART seller, your company must be registered with the Goods and Services Tax (GST) administration.

2. Be prepared to provide several documents including an invoice, utility bill and your CIN to complete the verification process.

3. Additionally, when applying for IndiaMART company registration, you are required to submit documentation to prove your registration such as: Such as an uncashed check, Nach form (if you have a monthly subscription), and IndiaMART GST Certificate.

4. As part of your marketing strategy, you need to create a catalogue that includes merchandise such as business cards, how-to videos, product photos, product titles, and brochures, among other things.

There are no registration fees for IndiaMART sellers. To create an IndiaMART seller registration, follow the steps outlined below:

Step 1: Create an account

• Go to the IndiaMART portal.

• Click the Sell button in the top right corner.

• Include both your phone number and your name.

• You must enter the OTP that you will receive at the contact number provided.

• Provide information about your company, e.g. B.’s name and email address.

• An OTP will be sent to the email address provided for the email confirmation.

• You will receive an email with a confirmation link that will take you to a page where you must provide your personal information, business information, and address information.

Step 2: Add products and information

Enter the product or service details and click the “Next” button. Then enter the company’s address and GST number.

Step 3: Receive business inquiries and leads to start selling

• After completing the above procedures, you will be presented with an IndiaMART seller dashboard where you can view all your leads and inquiries as well as statistics and product information.

• Your account is now ready to participate in sales. After completing all the above processes, you can create an IndiaMART seller account.

• Sellers can even upgrade their listings from free to premium.

• Mini Dynamic Catalog is an example of how IndiaMART sellers gain access to a new sales channel where they can create business leads from across India and promote their business.

• Paid listing sellers get more benefits than free listing sellers.

How to create a product listing on IndiaMART

• To get started, you’ll need to create an account on IndiaMART.com.

• Once you’ve created an account, you can start creating your product listings.

• To create a product listing, you’ll need to provide some basic information about your product, including the product name, price, category, and description. You’ll also need to upload at least one product image.

• Once you’ve created your product listing, it’s time to start promoting it. IndiaMART offers several promotional tools that can help you reach more buyers, including paid advertising and featured listings.

How to promote your product leads on IndiaMART

1. Set Product Preferences To Get Relevant Leads On The Go

Sometimes the user struggles by getting irrelevant leads that are not for the product they want to get leads for. For this reason, no effective results could be retrieved. To improve this, one should prioritize the product preferences so that only relevant results are filtered. In this way, the follow-up of your IndiaMART leads can be improved.

2. Set Location Preferences To Get Leads From Location On The Priority Table

The other tip for improving the tracking of your leads is to establish the preferred location or area from which you are targeting the leads for the specific product. Setting a specific location to fetch leads helps the user to get more leads from a specific area in an improved way.

3. Remove Irrelevant Purchase Leads For Proper Lead Segmentation

Seeing an endless list of irrelevant leads on the dashboard makes you even more confused, making it difficult to select qualified leads. Therefore, separating and removing the irrelevant buying leads is the better option to improve lead follow-up.

4. Use The Search Bar To Get More Relevant Leads

As the user navigates through the long list of interested buyers, it is difficult to filter out which product you are looking for the potential leads. Therefore, one should use the search bar to look for potential buyers for the respective product.

5. Keep Your Product Prices Competitive

We all know that competitors are always trying to gain an advantage over others with pricing strategies. So, the other great way to improve lead tracking is to regulate the economical pricing of the products to get more qualified leads and fast conversions.

6. Send Immediate Quotation Of The Products To The Interested Buyers

This is a very crucial point. The sales team should always immediately send product offers to the buyers who have expressed interest. Submitting product details will drive them to buy more, resulting in real-time converted leads.


Frequently asked questions?

Is it free to sell on IndiaMART?

Start updating products by creating a free account with IndiaMART. Please note that it can take up to 7 days for your company to be listed for free. Please ensure that the information submitted is accurate and up to date. There is no expiration date for a free account.

No, GST is mandatory to be able to create invoices. Adding GST details is also mandatory to become Verified Sellers on the IndiaMART portal.

Yes, the transactions made through Pay with IndiaMART are secure with 256-bit encryption technology. Buyer/Seller online transactions at Pay with IndiaMART are protected by the highest transaction security currently available on the Internet.

Yes, you can buy products even if you don't own a business. The majority of suppliers on IndiaMART are manufacturers, wholesalers/retailers/distributors who place bulk orders. To match the scale of suppliers, preferred buyers are corporations.

IndiaMART is India's largest online B2B marketplace for business products and services. It is a platform that connects buyers and sellers across borders and time zones through business solutions.

The average per month user traffic on IndiaMART is around 90 million every month.


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