Online Business

How to sell on IndiaMART: A step-by-step guide

Jasmeet Kaur Wilku

By Jasmeet Kaur Wilku

  • 12 Min Read
  • 28th April, 2023
How to sell on IndiaMART: A step-by-step guide

Why selling on IndiaMART is a good idea

Are you a business owner looking to expand your reach and increase your sales? Look no further than IndiaMART! In this blog, we’ll show you how to sell on IndiaMART step by step.

IndiaMART is one of the largest online marketplaces in India. It’s a great platform for businesses of all sizes to sell their products. Here’s why selling on IndiaMART is a good idea:

1. IndiaMART has a large customer base. With over 60 million buyers, IndiaMART is a great place to sell your products. You’ll be able to reach a large audience of potential customers.

2. IndiaMART is easy to use. Even if you’re not a tech-savvy person, you can create a listing for your product in just a few minutes.

3. IndiaMART is free to use. Yes, you read that right! IndiaMART is free to use. You don’t have to pay any listing fees or commissions on sales.

4. IndiaMART offers great customer support. If you have any questions or need help, IndiaMART’s customer support team is always available to help.

How to set up your IndiaMART seller account

Are you interested in becoming an IndiaMART seller? Here's what you need to know to get started:

  1. Your company must be registered with the Goods and Services Tax (GST) administration to qualify for IndiaMART registration.
  2. During the verification process, you will need to provide several documents, such as an invoice, utility bill, and your CIN.
  3. As part of the IndiaMART company registration process, you will also need to submit proof of registration, such as an uncashed check, Nach form (if you have a monthly subscription), and IndiaMART GST Certificate.
  4. To succeed as an IndiaMART seller, it's crucial to have a robust marketing strategy that includes creating a catalogue with eye-catching product photos, informative how-to videos, catchy product titles, business cards, brochures, and more.

So, get ready to take your business to the next level by becoming an IndiaMART seller today!

There are no registration fees for IndiaMART sellers. To create an IndiaMART seller registration, follow the steps outlined below:

Step 1: Create an account

• Go to the IndiaMART portal.

• Click the Sell button in the top right corner.

• Include both your phone number and your name.

• You must enter the OTP that you will receive at the contact number provided.

• Provide information about your company, e.g. B.’s name and email address.

• An OTP will be sent to the email address provided for the email confirmation.

• You will receive an email with a confirmation link that will take you to a page where you must provide your personal information, business information, and address information.

Step 2: Add products and information

Enter the product or service details and click the “Next” button. Then enter the company’s address and GST number.

Step 3: Receive business inquiries and leads to start selling

• After completing the above procedures, you will be presented with an IndiaMART seller dashboard where you can view all your leads and inquiries as well as statistics and product information.

• Your account is now ready to participate in sales. After completing all the above processes, you can create an IndiaMART seller account.

• Sellers can even upgrade their listings from free to premium.

• Mini Dynamic Catalog is an example of how IndiaMART sellers gain access to a new sales channel where they can create business leads from across India and promote their business.

• Paid listing sellers get more benefits than free listing sellers.

How to create a product listing on IndiaMART

Ready to start selling on IndiaMART? Follow these steps:

  1. First, create an account on It's quick, easy, and free!
  2. Once your account is set up, it's time to start creating your product listings. Simply provide some basic information about your product, such as its name, price, category, and a compelling description. Don't forget to upload eye-catching product images!
  3. Now it's time to get your products noticed! IndiaMART offers a range of promotional tools to help you reach more buyers, including paid advertising and featured listings. Use these tools to boost your visibility and attract more customers.

How to promote your product leads on IndiaMART

IndiaMART is an excellent platform to showcase your products and grow your business. However, to make the most of this platform, it's important to effectively track and follow up on the leads you receive. Here are six tips to help you improve your lead tracking on IndiaMART:

  1. Set product preferences: Prioritize the product preferences on your dashboard so that only relevant results are filtered. This will help you focus on potential customers who are interested in the products you offer, improving your chances of closing a deal.
  2. Set location preferences: Establish the preferred location or area from which you are targeting leads. This way, you can get more leads from a specific area and focus on building your business in that region.
  3. Remove irrelevant purchase leads: Separating and removing irrelevant leads can help you segment your leads more effectively, making it easier to identify qualified leads and follow up on them.
  4. Use the search bar: When navigating through the long list of interested buyers, using the search bar can help you find potential customers who are looking for the products you offer.
  5. Keep your product prices competitive: Staying competitive with your pricing can help you attract more potential customers and improve your chances of converting leads into sales.
  6. Send immediate quotations: Always respond to potential customers who have expressed interest in your products as soon as possible. Sending immediate quotations can help drive sales and improve your chances of converting leads into customers.

By following these tips, you can improve your lead tracking on IndiaMART and take your business to the next level.


Frequently Asked Questions

Is it free to sell on IndiaMART?

Start updating products by creating a free account with IndiaMART. Please note that it can take up to 7 days for your company to be listed for free. Please ensure that the information submitted is accurate and up to date. There is no expiration date for a free account.

No, GST is mandatory to be able to create invoices. Adding GST details is also mandatory to become Verified Sellers on the IndiaMART portal.

Yes, the transactions made through Pay with IndiaMART are secure with 256-bit encryption technology. Buyer/Seller online transactions at Pay with IndiaMART are protected by the highest transaction security currently available on the Internet.

Yes, you can buy products even if you don't own a business. The majority of suppliers on IndiaMART are manufacturers, wholesalers/retailers/distributors who place bulk orders. To match the scale of suppliers, preferred buyers are corporations.

IndiaMART is India's largest online B2B marketplace for business products and services. It is a platform that connects buyers and sellers across borders and time zones through business solutions.

The average per month user traffic on IndiaMART is around 90 million every month.


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