1. Home
  2. / Blog
  3. / Online Business
  4. / Learn How To Sell On Pinterest

Online Business

Learn How To Sell On Pinterest

Divijaa

By Divijaa

  • 7 Min Read
  • 3rd January, 2023
Learn How To Sell On Pinterest

What began as a portal for discovering new recipes and DIY projects has evolved into a significant retail web page.

Also with 320 million active users per month on Pinterest, that'd be a number of individuals who come to this one site solely to shop.

Which is all the more motivation for you to leverage Pinterest and, most notably, understand how to sell on Pinterest.

Sell ​​on Pinterest: step by step

  • Identify Your Target Audience
  • Set Up A Business Account
  • Make your Account Stand Out
  • Link Your Online Store to Pinterest
  • Create and Organize Stunning Pinterest Visuals.
  • Make Use Of Rich Pins.
  • Make Use of Promoted Pins.
  • Sort Pins Into Catalogs
  • Employ Content Marketing
  1. Identify Your Target Audience.

Before launching a brand-new initiative, it's usually a good idea to examine the target audience of a social network.

Creating a client persona will assist you in determining who you should be targeting on the platform.

2. Set Up a Business Account

A business account on Pinterest is not the same as a personal one. Here, you will have access to additional services such as metrics, adverts, and other components required for selling on Pinterest.

You may easily switch from your personal profile (if you have one) to a business profile or simply create a new one!

3. Make Your Account Stand Out.
It is critical to correctly brand your Pinterest account.

Check that your profile picture is a high-resolution image or photograph of yourself (if you are the face of the brand) and that it reflects your other accounts, make sure your bio is optimised, that your cover boards fit your business, and that your contact details is up to date. 

4. Link Your Online Store To Pinterest.

Now all you have to do is connect your online store to your Pinterest business account. Once done, you will have the product information you need to start marking pins.

Shopify's Pinterest integration works particularly smoothly. Shopify and Pinterest deepened their integration in early 2020, with the former launching a dedicated app to streamline the connection between the two. It's free to use and requires no programming knowledge.

After installing the app, simply follow the signup prompts. As usual, there is a validation period, after which Pinterest is added to your Shopify dashboard, giving you direct access to analytics, advertising options, and inventory details.

5. Create and Organize Stunning Pinterest Visuals.

Pinterest is a visual social media network. You must ensure that your Pins are aesthetically pleasing and entice people to click on them.

Elevated photographs, professionally created designs, smartly scaled visuals, vibrant colours and fonts, and graphics that complement your logo are all required.

6. Make Use Of Rich Pins.
Rich Pins pull additional data and details from your website to present with the standard pin details (like photo, title, description, etc.).

It brings in the pricing and product details so that customers may view them directly on Pinterest. On phone, consumers will be able to navigate directly to your item and check out by clicking a blue Shop button.

If the business provides this information, the Pins will even tell you whether or not the product is in stock.

7. Make Use of Promoted Pins.

Instead of depending exclusively on your Pinterest SEO, you could choose to boost your Pins to the front. Spend money on promoted Pins!

Sponsored product Pins can enable you in generating more purchases by taking the customer straight to your website.

You will be able to filter by interests, gender, and age when building promoted Pins. You may build full campaigns or just a few advertisements for a one-time offer.

8. Sort Pins Into Catalogs

Catalogues are a fantastic Pinterest business account tool to employ if you have things to advertise — which you most likely have if you're a company or brand!

One thing to keep in mind: if you don't have the necessary raw data to generate Catalogs, you'll have to settle for Rich Pins.

9. Employ Content Marketing

Blog entries oriented toward sales are ideal for sharing on Pinterest. Consider gift suggestions, product roundups, and instructions.

These are excellent bits of material to retain and advertise on your website since they will drive visitors and, if correctly assembled, sales.

Conclusion

Selling on Pinterest requires a unique blend of organisation and aesthetic flare. It's an opportunity to showcase your label's most brilliant aesthetic attributes, in order for that to transfer into long-term profitability and promotions, you'll need a solid e-commerce base.

Faq's

Frequently Asked Questions

Is it difficult to sell on Pinterest?

Selling on Pinterest is free and easy. Especially if you have an online store with a partner platform like Shopify. Setting up a shop tab on Pinterest is easy, but creating beautiful Pins to promote your shop is another story.

This process takes very little time and does not require any special skills. All boards and pins are stored in your business account and are completely free. Business accounts offer additional Pinterest marketing features compared to personal accounts.

If you are a member of the Creator Rewards programme and your content matches the goal requirements and eligibility criteria, Pinterest will pay you directly. Pinterest does not accept money for other forms of monetization such as product tagging, affiliate links, or commercial collaborations.

To do affiliate marketing on Pinterest, you need to: Find affiliate programs and networks that have products you want to promote. Create a Pin and add your affiliate link. Add an appropriate disclosure and publish your Pin.

Pinterest offers a unique way for businesses of all sizes to market themselves. As a visual search engine, Pinterest is a great way to introduce your brand to new potential customers. That's because users are looking to the platform for inspiration.

Courses

Did you find this blog useful? 😁

If you would like to learn more about Category, you can enroll in our category courses.

Blogs

Online Business blogs that may interest you 🤩

How To Sell On OLX

OLX is one of the largest confidential websites here in India. Selling on this platform is very easy. Just upload your ad, put in some money and wait for interested buyers. OLX is great for occasional sales of older items.

28th April, 2023

12 Min Read

Read More

How to Sell on Paytm: A Comprehensive Guide

In this blog post, we will tell you everything you need to know about selling on Paytm, and why you should do it. Paytm is one of the most popular online marketplaces in India.

3rd January, 2023

10 Min Read

Read More

How to sell on IndiaMART: A step-by-step guide

In this blog, we’ll show you how to sell on IndiaMART step by step. IndiaMART is one of the largest online marketplaces in India. It’s a great platform for businesses of all sizes to sell their products.

28th April, 2023

12 Min Read

Read More

How to sell on ajio: The ultimate guide

Selling on ajio is a great idea for several reasons. First, it is a very popular marketplace with a lot of traffic. This means that there is a lot of potential for selling items on ajio.

24th April, 2023

10 Min Read

Read More

Guide For Selling On Facebook Market

Facebook presents a great opportunity to sell products around the world. There are many ways to target a small fraction of these users and help generate huge sales volumes. As an e-commerce entrepreneur, Facebook is a place you cannot ignore.

3rd January, 2023

10 Min Read

Read More

Learn How To Sell On Google

Google Shopping is an e-commerce platform that gives online merchants a level playing field by reaching shoppers and controlling their target audience. This Merchant Center enables retailers to create shopping ads, drive traffic from various e-commerce websites, and deepen customer-merchant relationships.

3rd January, 2023

10 Min Read

Read More

Learn How To Sell On Tata Cliq

One of the biggest advantages is the wide audience around the world. Among the many e-commerce platforms that businesses use to sell their products and services, Tata Cliq is one of the platforms that efficiently manages the sales process.

3rd January, 2023

10 Min Read

Read More