In India, over 20 crore individuals are using WhatsApp to communicate with their friends and family. With such a huge public on a unified platform, you can anticipate enterprises and small retail merchants to seize the chance to sell their wares through this messaging app service.
Other than 20 crore WhatsApp users, over 90% of mobile users in India have WhatsApp downloaded on their handsets. This networking app is used on a regular basis by more than 56% of online consumers. These statistics paint a clear picture of the commercial opportunities offered by this online messaging network.
Online Selling Through WhatsApp in India: How to Do It
Step 1: Get the WhatsApp Business App.
The WhatsApp Business app is available in the Google Play and App Stores. The software is free and has a user experience and features comparable to the standard WhatsApp version. Another major distinction is the ability to construct a company profile.
Step 2: Establish a Business Page
You must validate your contact details after installing the app on your phone. You will also need to build a company profile. Verify that the profile has critical data such as your company's name, address, details of your company, email address, and online store. You may also upload a profile picture.
Step 3: Establish Business Hours and Write Welcome Greetings
Using message templates is one of the finest ways to succeed on WhatsApp. This facilitates communication between business and clients.
Message templates might look like these:
1. Hi {{1}}, thank you for contacting us. Our team will contact you as soon as possible. Choose the option below to set up a call back with our expert or to learn more about our services. [Insert CTAs for scheduling a call and learning more about services]
2. Hello! Your order has been dispatched and is on its way to being delivered as soon as possible. {{1}} will deliver your package to your address on {{2}}. Here's the tracking code {{3}}. Have fun with your purchase!
Step 4: Promote Your WhatsApp Company
Make certain that your consumers can locate you. To advertise your WhatsApp Business, you may utilize online or in-store marketing options.
Make Unique Deals and Incentives – Using WhatsApp's chat features, provide urls to deals and discounts on your website. This can promote consumer interaction and increase revenue.
Build Broadcast Lists – With broadcast lists, you may send texts to several consumers in your contacts at the same time. You do not need to send a separate message to each consumer. Employ this function to announce new offerings and products, or to send fun GIFs and jokes to raise brand recognition.
Connect Clients Through Phone Calls – Can't settle questions via text? Buyers can be reached for free via WhatsApp.
Step 5: Verifying Your Account
You may take things a step further by verifying your WhatsApp Business account. A green tick mark next to your company's name can assist enhance client loyalty and belief.
Mistakes That Should Be Avoided When Selling Through WhatsApp:
Now that you know the steps to sell your stuff, make sure that your strategies do not backfire. Knowing where you can go wrong is critical!
1. Do not constantly try to sell.
Keep them engaged by sending educational and informative content, as posting about your products or services can be a little monotonous. Be picky and only send texts with really intriguing content.
2. Don't dismiss feedback.
You should constantly give importance to comments from individuals with whom you connect via WhatsApp.
Look to see if they have anything to criticize about or contribute, and constantly ensure to respond to any inquiries that may arise.
This tool serves as a direct link that connects you to your target audience. As a result, once you've initiated this form of connection, you must answer regularly and be prepared to utilize it not just to generate purchases but also to converse with your audience.
